Presentation to Kamloops business women's group Grow Your Biz. Social Media Seminar: Boost Your Web Presence with Social Media Integration.

1. Boost Your Web Presence
with Social Media Integration

3. Agenda
• Social Media Platforms & Tools
• Blogging: Why you should blog
• eMail Marketing Campaigns
• Social Media and SEO
• Preparing a social media strategy
• Statistics

4. Platforms and Tools

6. Getting Started
6 Simple Steps
• Set your Cover Photo
• Set your Profile Picture
• Organize Views and Apps
• Highlight, Hide, Pin
• Enable Messages
• Feature Milestones & Schedule

7. Cover Photo
• 851 x 315px: Choose an image that best
represents your brand
• Don’t be afraid to get creative
• Policies

8. Profile Picture
• 180x180px
• 32x32px - thumbnail
• Sponsored stories/ads

9. Organize Views and Apps
• Photos, Likes, Apps
• Can rearrange these sections
• Total of 12 apps allowed.

10. Highlight, Hide, Pin
• Star - Full width for prominence
• Hide stories from your timeline
• Pin your most important stories to the
top of your timeline.

11. Enable Messages
• Allow users to send you private
messages, so you can have private
conversations with customers.

12. Milestones & Schedule
• Highlight your biggest business
accomplishments such as fan, growth,
award wins, products releases.
• Can be new or in the past.
• Schedule posts

13. Business Page or Personal Profile?
4,774 (114 Mutual)
4,774 Friends

14. Facebook Tips
• People like visuals.
• Customise your URL: Unique username.
facebook.com/peaksmediainc
• Make a strategic plan for your updates.
• Automate your posts.
• Check your statistics.

15. Facebook + Instagram
• Photos and video sharing platform.
• 15 second videos
• Apply filters

17. Twitter
• Who uses Twitter:
Media, businesses, personal, celebrities
• How often should you update?
• Direct messages, sometimes it’s best to say it
offline.
• Know what people are saying about your
business.
• Open network: don’t need an account to view
tweets, don’t lock your account.

18. Twitter
The
modern
telephone

19. Twitter Tips
• RT: Sharing what others are saying.
• Leave characters for people to RT.
• Introduce yourself to new followers,
DON’T automate it.
• Unlike Facebook it’s acceptable to tweet
several times a day.
• Know who’s managing your account.

20. Twitter & the #hashtag
• What’s a hashtag?
• Usage and overuse.
• #kamloops #excitedabouttonightsseminar
• Trending topics: know your trend.
• #tweetfail #frankenstorm
@urbanoutfitters
• @UrbanOutfitters This storm blows (but free
shipping doesn’t)! Today only… bit.ly/S8fADV

21. Twitter + Vine
• 6 second video loops, shared on Twitter
https://vine.co/v/h1tX9L9DeT1

22. LinkedIn
• Professional Network
• Personal Page
• Company Page
• Joining Groups
• How Often to Update?

23. Pinterest
• Great for visual companies:
Hairdressers, Real Estate Agents, Interior
Designers, Clothing Companies, Food & Beverage

24. Google Places

25. Social Media Tools
TweetDeck
Hootsuite

27. Blogging for Business
• Why Blog?
•
•
•
•
Search Engine Optimization
Social networking content and sharing
Allow for interaction from visitors.
Increase Traffic and exposure
• What to blog about?

28. eMail Campaigns
• What is MailChimp?
• eMail best way to reach your
target audience.
• Contact form integration:
Capturing eMail addresses.
• RSS Feeds: Automate your blogs posts.
• Analytics: Check your statistics.

29. Content Automation
• Social Networks
• eMail : MailChimp

30. Statistics
• Google Analytics
• Hootsuite Social Media Stats
• MailChimp Stats
• Website Stats: Backend & Hosting

31. Social Media Integration
& SEO

32. SMALL
BUSINESS
Information
Overload

33. Building a Strategy

34. WHAT WE COVERED
• Social Media Platforms & Tools
• Web Integration/Blogging
• eMail Campaigns
• How Social Media affects SEO
• Statistics
• Build a strategy

36. /peaksmediainc
@peaksmedia
cathy@peaksmedia.com
PeaksMedia.com
Web site design with Content Management
Systems (CMS) using WordPress platform. Web
design and development for: eCommerce, SEO,
Social Networking Integration.
Social Media Management
eCommerce Solutions
Web Development
Let Peaks Media manage your social media platforms. We
specialize in social media web integration. Twitter, Facebook,
YouTube, Pintrest, G+, LinkedIn.
Accept credit cards online can help boost a business’ sales, but
with monthly fees and high transaction rates, a merchant
account isn’t an option for all businesses.
Using a state of the art Content Management System (CMS)
Peaks Media web designs allow the client to manage their own
content using the power of WordPress.
Web site design with Content Management
Systems (CMS) using WordPress platform. Web
design and development for: eCommerce, SEO,
Social Networking Integration.
Social Media Management
eCommerce Solutions
Social Media Management
Web Development
Let Peaks Media manage your social media platforms. We
specialize in social media web integration. Twitter, Facebook,
YouTube, Pintrest, G+, LinkedIn.
Web site design with Content Management
Systems (CMS) using WordPress platform. Web
design and development for: eCommerce, SEO,
Social Networking Integration.
eCommerce Solutions
Accept credit cards online can help boost a business’ sales, but
with monthly fees and high transaction rates, a merchant
account isn’t an option for all businesses.
Using a state of the art Content Management System (CMS)
Peaks Media web designs allow the client to manage their own
content using the power of WordPress.
Web Development