Why we should use visual content in social media marketing. - Publishers who use infographics as their marketing weapon can increase their traffic by 12%. - Photos are liked twice as much as text updates on Facebook. - Around 700 Youtube videos are uploaded and shared every minute. - 94% more total views on average are attracted by content containing compelling images than content without images. http://infographicb2b.com/2013/07/03/why-use-visual-content-in-social-media-marketing-infographic/

1. Why Use Visual Content
in Social Media Marketing?
Social Media Map
Why Visual Content?
Facebook
Qzone
VKontakte
Cloob
Facebook
Google+
Twitter
Linkedin
Pinterest
USA
Facebook
Google+
Twitter
Linkedin
Pinterest
UK
Facebook
Google+
Twitter
Pinterest
GERMANY
Facebook
Google+
Twitter
Pinterest
SPAIN
Facebook
Google+
Twitter
Linkedin
Pinterest
BRAZIL
Facebook
Twitter
Linkedin
Pinterest
SOUTH AFRICA
Facebook
Google+
Twitter
Linkedin
Pinterest
INDIA
Facebook
Twitter
Google+
EGYPT
VKontakte
Facebook
Google+
RUSSIA
Qzone
Google+
Pinterest
CHINA
Facebook
Google+
Twitter
Linkedin
Pinterest
CANADA
Facebook
Twitter
Linkedin
Pinterest
Google+
AUSTRALIA
Facebook
1 billion Qzone
611 Twitter
288+ Linkedin
220+
Vkontakte
110+
Pinterest
48+ Cloob
1 (million)
Google+
343+
Social media networks are ruling the world
... and how we do marketing!
Visuals are processed
People only
People responds
better to
People consider a
website's design as
the number one criterion
for discerning
the credibility of
the company
in the brain than text
of what they read
of information transmitted
to the brain is visual
90% 60,000X faster
Visual Content Drives Results
Sources of Data
20% 40%
visual information
remember
46,1%
Photos are
liked 2X more
than text updates
Videos are
Shared 12X more
than links & text posts combined
Photos
Tumblr posts are
42%
are shared on Twitter every minute
YouTube videos700
more time on
pages having100%
Viewers
spend
Videos
After Facebook timeline introduction,
engagement with videos and photos increases 65%
Posts with videos attract 3 times
more inbound links than plain text posts
21% people have purchased an item
after seeing it on Pinterest
Infographics Submission & Design at
www.infographicb2b.com
Infographics help business grow
traffic at an average of 12%
Source:
http://expandedramblings.com/index.php/resource-how-many-people-use-the-top-social-media/
http://www.saifullahbutt.com/wp-content/uploads/2012/07/social-network-map.jpg
http://visual.ly/pinterest-global-data-usage
http://www.crowdscience.com/2011/08/show-me-the-stats-google-statistics-and-demographics/
http://blog.hubspot.com/blog/tabid/6307/bid/33423/19-Reasons-You-Should-Include-Visual-Content-in-Your-Marketing-Data.aspx
http://contentmarketinginstitute.com/2013/04/video-content-b2b-content-marketing/
B2B Infographics
Cool Infographics in B2B Marketing
www.infographicb2b.com
B2B Infographics
70%
of search results
are videos
Videos embedded in emails generate more results for businesses
businesses reporting that video embeded emails
improve their campaign performance
acknowledge that videos in emails
generate high click-through rates
B2B marketers believes
that video is an effective
form of B2B marketing
believe that prospective clients are more likely to
buy after viewing video content sent via an email
88%
76%
72%
58%
The most recent trend to
come to social media is the
dominance of visual content.
Lauren Sorenson @Hubspot