Not all social platforms are right for all businesses. Make sure you start in the right spot. Current statistics by major social media platforms including an 'ease of use' rating for each one.

1. WHO ARE YOU TALKING TO?
Social Media Marketing for Small Business
The Platforms, the Audiences & the Stats

2. WHICH PLATFORM(S) IS BEST FOR YOUR
INDUSTRY, YOUR CLIENT BASE & THE AMOUNT
OF TIME YOU HAVE TO COMMIT DAILY TO
SOCIAL?
Let's Take A Look...

3. 1.49 BILLION
ACTIVE MONTHLY USERS
AS OF AUGUST 2015 PEW RESEARCH CENTER 2015
Most Effective Markets:
• For B to C this, platform is a must; not as effective for B to B but
becoming more common.
Market share:
• 72% of adult internet users or 62% of entire adult population
Usability rating:
• Difficult – Effective Facebook marketing for business is complex & time
consuming. It may not be the place to start if you are a novice. Having
an inactive presence is worse than not being there.
Daily Maintenance:
• Great for customer service but in real time. You must keep an eye this
one. Frequent posts (4 -5 a day) and use of paid advertising is required
to consistently reach your audience.

4. 100 MILLION
ACTIVE MONTHLY USERS
AS OF OCTOBER 2015
Most effective markets:
• E-commerce, products & services for women, visual industries
such as clothing, interiors or related, travel, or businesses
whose end users are younger adults.
Market share:
• 31% of adult internet users or 22% of entire adult population.
• 37% are under 50 years old.
Usability rating:
• Easy to learn & easy to use plus great for driving traffic to
your site.
• May require some image creation & editing skills to fully
utilize what Pinterest can do.
Daily Maintenance:
• 30 minutes a day with occasional 60 minute session
PEW RESEARCH CENTER 2015

5. 97 MILLION
ACTIVE MONTHLY USERS
AS OF OCTOBER 2015
Most effective markets:
• Business / sales professionals or B2B
Market Share:
• 25% of adult internet users or 22% of entire adult population
• 32% of users are 30-49 years of age
• 46% of online adults with a college degree use LinkedIn
Usability rating:
• Simple, small learning curve. Linkedin.com/help is a fantastic resource.
Daily Maintenance:
• Profile (& company page if relevant) set up (don’t hesitate to
outsource) may be slow.
• Day-to-day is simple - effective in 20 – 30 minutes a day.
PEW RESEARCH CENTER 2015

6. 400 MILLION
ACTIVE MONTHLY USERS
AS OF OCTOBER 2015
Most effective markets:
• All things visual as this is a photo/image site. Don't let that limit you -
get creative no matter what your industry.
Market share:
• 28% of adult internet users or 24% of entire adult population.
• 55% of users are under 29.
Usability rating:
• Fun, easy to learn, easy to use after uploading a few images.
• May require photo editing skills to create really engaging content.
Daily Maintenance:
• Simple. 20 to 30 minutes a day plus content & strategy creation
PEW RESEARCH CENTER 2015

7. 320 MILLION
ACTIVE MONTHLY USERS
AS OF SEPTEMBER 2015
Most effective markets:
• Great for networking - in 140 characters (per tweet) or less.
• Good for any business that can manage the time committment
Market share:
• 23% of adult internet users or 20% of entire adult population
• 30% of users are under 50 years of age
Usability rating:
• Easy but initial setup can be labor intensive.
• Time consuming to effectively build & nurture relationships
Daily Maintenance:
• Mid-level - Must be watched for real-time conversations &
relationship building
PEW RESEARCH CENTER 2015