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Twitter analysis of the #Halifax Election

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Catherine McGoveran
Catherine McGoveran

Presentation given to Dalhousie University Master of Public Administration students in the Management of Information (E-Government) and Public Administration course. The analysis was conducted on 20 October 2012, the day of the Halifax Regional Municipality election, and was completed by Dalhousie's Social Media Lab.

Education
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#HRMVOTES Catherine McGoveran MLIS Candidate 2013 13 March 2103
#HRMVOTES 1. The Social Media Lab 2. The 2012 Halifax election 3. What were we looking for? 4. Data gathering 5. Findings 6. Broader application Catherine McGoveran | @kittmcg | socialmedialab.ca 2
SOCIAL MEDIA LAB • New space, new technology • Collaboration • Research • Web apps • Events Catherine McGoveran | @kittmcg | socialmedialab.ca 3
THE 2012 HRM ELECTION • Took place 20 October 2012 • Elections across Nova Scotia • Redrawing of electoral districts to 16 • E-voting option • New mayor Catherine McGoveran | @kittmcg | socialmedialab.ca 4
THE SITUATION ROOM • What were we looking for? • Conversation trends - key users and topics • Influential Twitter users • Level of activity • Network connections Catherine McGoveran | @kittmcg | socialmedialab.ca 5
DATA GATHERING • Netlytic was used to collect Twitter data • #HRMvotes • #VoteHRM • #HFXpoli • Collection for one week Catherine McGoveran | @kittmcg | socialmedialab.ca 6
Catherine McGoveran | @kittmcg | socialmedialab.ca 7
Catherine McGoveran | @kittmcg | socialmedialab.ca 8
Catherine McGoveran | @kittmcg | socialmedialab.ca 9
Catherine McGoveran | @kittmcg | socialmedialab.ca 10
Catherine McGoveran | @kittmcg | socialmedialab.ca 11
Catherine McGoveran | @kittmcg | socialmedialab.ca 12
Catherine McGoveran | @kittmcg | socialmedialab.ca 13
How effective is social media in bringing out supporters? Catherine McGoveran | @kittmcg | socialmedialab.ca 14
SOURCES Datasets & blog posts available at: http://socialmedialab.ca/?page_id=7337 Twitter. (2013). Logo & brand. Retrieved from https://twitter.com/logo Catherine McGoveran | @kittmcg | socialmedialab.ca 15

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Twitter analysis of the #Halifax Election

  • 1. #HRMVOTES Catherine McGoveran MLIS Candidate 2013 13 March 2103
  • 2. #HRMVOTES 1. The Social Media Lab 2. The 2012 Halifax election 3. What were we looking for? 4. Data gathering 5. Findings 6. Broader application Catherine McGoveran | @kittmcg | socialmedialab.ca 2
  • 3. SOCIAL MEDIA LAB • New space, new technology • Collaboration • Research • Web apps • Events Catherine McGoveran | @kittmcg | socialmedialab.ca 3
  • 4. THE 2012 HRM ELECTION • Took place 20 October 2012 • Elections across Nova Scotia • Redrawing of electoral districts to 16 • E-voting option • New mayor Catherine McGoveran | @kittmcg | socialmedialab.ca 4
  • 5. THE SITUATION ROOM • What were we looking for? • Conversation trends - key users and topics • Influential Twitter users • Level of activity • Network connections Catherine McGoveran | @kittmcg | socialmedialab.ca 5
  • 6. DATA GATHERING • Netlytic was used to collect Twitter data • #HRMvotes • #VoteHRM • #HFXpoli • Collection for one week Catherine McGoveran | @kittmcg | socialmedialab.ca 6
  • 7. Catherine McGoveran | @kittmcg | socialmedialab.ca 7
  • 8. Catherine McGoveran | @kittmcg | socialmedialab.ca 8
  • 9. Catherine McGoveran | @kittmcg | socialmedialab.ca 9
  • 10. Catherine McGoveran | @kittmcg | socialmedialab.ca 10
  • 11. Catherine McGoveran | @kittmcg | socialmedialab.ca 11
  • 12. Catherine McGoveran | @kittmcg | socialmedialab.ca 12
  • 13. Catherine McGoveran | @kittmcg | socialmedialab.ca 13
  • 14. How effective is social media in bringing out supporters? Catherine McGoveran | @kittmcg | socialmedialab.ca 14
  • 15. SOURCES Datasets & blog posts available at: http://socialmedialab.ca/?page_id=7337 Twitter. (2013). Logo & brand. Retrieved from https://twitter.com/logo Catherine McGoveran | @kittmcg | socialmedialab.ca 15