SlideShare uma empresa Scribd logo
1 de 33
 
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Listen Engage Social Content Generate Buzz Movement with Multi Channels
Listen Engage Social Content Generate Buzz Movement with Multi Channels
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
Listen Engage Social Content Generate Buzz Movement with Multi Channels
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
Anderson, R. (2007). Keeping the message consistent. In Gavin Heaton & Drew McLellan's (Eds.)  The age of conversation: 100 voices. 1 conversation  (pg. 1). Raleigh, NC: Lulu.com. Annunzio, S. (2007).  eLeadership: Proven techniques for creating an environment of speed and flexibility in the digital economy.  New York: The Free Press.  Armano, D. (2007). The relationship renaissance. In G. Heaton & D. McLellan's (Eds.)  The age of conversation: 100 voices. 1 conversation  (pg. 4). Raleigh, NC: Lulu.com. Ballard, D.I., & Seibold, D.R. (2003). Communicating and organizing in time.  Management Communication Quarterly , 16(3), 380-415. Retrieved January 18, 2009, from ProQuest Database. Bateman,T.S. & Snell, S.A. (2004).  Management: The new competitive landscape (6 th  ed.) . New York, NY: McGraw-Hill/Irwin. Bevill, S., & Bracy, C. (2009). Multigenerational workplaces: Tips for success. Allied Academies International Conference.  Academy of Organizational Culture, Communications and Conflict. Proceedings,  14(1), 1. Retrieved October 20, 2009, from ProQuest Database.
Botkin, J. (1999).  Smart business: How knowledge communities can revolutionize your company . New York, NY: The Free Press. Breakenridge, D. & DeLoughry, T.J. (2003).  The new PR toolkit: Strategies for successful media relations.  Upper Saddle River, NJ: Prentice Hall Financial Times. Cohan, P.S. (2008).  You cannot order change: Lessons from Jim McNerney’s turnaround at Boeing . New York, NY: Portfolio. Eliason, F. (2010).  ComcastCares Twitter page . Retrieved from  http://twitter.com/comcastcares .  Eysenbach G. (2008). Medicine 2.0: Social networking, collaboration, participation, apomediation, and openness.  Journal Of Medical Internet Research , 1438-8871, 2008, Vol. 10, Issue 3. Retrieved from  http://search.ebscohost.com.ezproxy.apollolibrary.com/login.aspx?direct=true&db=mnh&AN=18725354&site=ehost-live .  Fulmer, W.E. (2000).  Shaping the adaptive organization: Landscapes, learning, and leadership in volatile times . New York, NY: American Management Association. Giles, J. (December 15, 2005). Internet encyclopedias go head to head.  Nature ; 438, pp 900-901. Press.
Godin, S. (2008).  Tribes: We need you to lead us . New York, NY: Penguin Group. Ivancevich, J.M., Duening, T.N. (2002).  Managing Einsteins: Leading high-tech workers in the digital age . New York, NY: McGraw-Hill. James, G. (1996).  Success secrets from Silicon Valley: How to make your teams more effective (no matter what business you’re in) . New York, NY: Times Books. Jarvis, J. (2009).  What would Google do?  New York, NY: HarperCollins.  Keisler, K. (2008). Optimizing social media communication at Sensis.  Strategic Communication Management , 12(6), 24-27. Retrieved March 15, 2009, from ProQuest Database. Kilkenny, S. (2009). Human Resources: The changing nature of talent acquisition.  Network Journal , 16(10), 10-12.  Retrieved from  http://proquest.umi.com.ezproxy.apollolibrary.com/pqdweb?did=1872903301&sid=5&Fmt=3&clientId=13118&RQT=309&VName=PQD .
Laurent, W. (2009). Social networking and the future of governance: Engaging in democracy, enabling participation.  Information Management , 19(4), 40. Retrieved May 3, 2009, from  http://proquest.umi.com.ezproxy.apollolibrary.com/pqdweb?did=1694852411&sid=1&Fmt=3&clientId=13118&RQT=309&VName=PQD .  Leonars, D. & Straus, S. (1997). Putting your company's whole brain to work. In  Harvard Business Review on Knowledge Management . Boston, MA: Harvard Business School Publishing. Levine, R. Locke, C. Searls, D. and Weinberger, D. (2001).  The cluetrain manifesto: The end of business as usual . New York, NY: Perseus Publishing. Malone, T.W. (2004).  The future of work: How the new order of business will shape your organization, your management style, and your life . Boston, MA: Harvard Business School Press.  Shih, C. (2009).  The Facebook era: Tapping online social networks to build better products, reach new audiences, and sell more stuff . Boston, MA: Pearson Education, Inc.
Sifonis, J.G. & Goldberg, B. (1996).  Corporation on a tightrope: Balancing leadership, governance, and technology in an age of complexity . New York, NY: Oxford University Press. Tapscott, D. & Williams, A.D. (2008).  Wikinomics: How mass collaboration changes everything . New York: Penguin Group. Tapscott, D. (2009).  Grown up digital . New York, NY: McGraw-Hill. Tarafdar, M. and Vaidya, S.D. (2002). Evolution of the use of IT for e-Business at Century Financial Services: An analysis of internal & external facilitators and inhibitors.  Journal of Information Technology Cases and Applications , 4(4), 49-76.  Retrieved May 3, 2009, from ProQuest Database. Thurow, L.C. (1999).  Building wealth: The new rules for individuals, companies, and nations in a knowledge-based economy . New York, NY: HarperCollins Publishers. von Krough, G., Ichijo, K., & Nonaka, I. (2000).  Enabling knowledge creation: How to unlock the mystery of tacit knowledge and release the power of innovation . Oxford, England: Oxford University Press. Watkins, S.C. (2009).  The young & the digital: What the migration to social-network sites, games and anytime, anywhere media means for our future . Boston, MA: Beacon.

Mais conteúdo relacionado

Mais procurados

Boot camp social virtual networks 2
Boot camp social virtual networks 2Boot camp social virtual networks 2
Boot camp social virtual networks 2
The Nguyen
 
How has social media impacted consumer behavior
How has social media impacted consumer behaviorHow has social media impacted consumer behavior
How has social media impacted consumer behavior
raloul
 
Forman presentationforsmc (2) 2
Forman presentationforsmc (2) 2Forman presentationforsmc (2) 2
Forman presentationforsmc (2) 2
leishalecouvie
 
Presentation to NHS Graduate Trainee Communicators 'Practical Issues in Socia...
Presentation to NHS Graduate Trainee Communicators 'Practical Issues in Socia...Presentation to NHS Graduate Trainee Communicators 'Practical Issues in Socia...
Presentation to NHS Graduate Trainee Communicators 'Practical Issues in Socia...
guest8c9849
 

Mais procurados (20)

Social media mktg practice v8
Social media mktg practice v8Social media mktg practice v8
Social media mktg practice v8
 
What The heck Is Social Media?
What The heck Is Social Media?What The heck Is Social Media?
What The heck Is Social Media?
 
Friend me - McCarver
Friend me - McCarverFriend me - McCarver
Friend me - McCarver
 
Guiding Organizations into the Future Paper
Guiding Organizations into the Future PaperGuiding Organizations into the Future Paper
Guiding Organizations into the Future Paper
 
Understanding the role of community in online dating copypasteads.com
Understanding the role of community in online dating copypasteads.comUnderstanding the role of community in online dating copypasteads.com
Understanding the role of community in online dating copypasteads.com
 
Social media? It’s serious! Understanding the dark side of social media
Social media? It’s serious! Understanding the dark side of social mediaSocial media? It’s serious! Understanding the dark side of social media
Social media? It’s serious! Understanding the dark side of social media
 
Facebook: A Mark Zuckerberg Production
Facebook: A Mark Zuckerberg ProductionFacebook: A Mark Zuckerberg Production
Facebook: A Mark Zuckerberg Production
 
Social Networking: Past, Present & Future
Social Networking: Past, Present & FutureSocial Networking: Past, Present & Future
Social Networking: Past, Present & Future
 
Social_Networking_Project
Social_Networking_ProjectSocial_Networking_Project
Social_Networking_Project
 
Boot camp social virtual networks 2
Boot camp social virtual networks 2Boot camp social virtual networks 2
Boot camp social virtual networks 2
 
Social Virtual Networks - Government 2.0 Boot Camp
Social Virtual Networks - Government 2.0 Boot CampSocial Virtual Networks - Government 2.0 Boot Camp
Social Virtual Networks - Government 2.0 Boot Camp
 
Social Media Ctcef Conference 2009 Updated
Social Media  Ctcef Conference 2009  UpdatedSocial Media  Ctcef Conference 2009  Updated
Social Media Ctcef Conference 2009 Updated
 
Social networking ppt
Social networking pptSocial networking ppt
Social networking ppt
 
Social Networking Sites: An Academic Approach to Revenue Generation
Social Networking Sites: An Academic Approach to Revenue GenerationSocial Networking Sites: An Academic Approach to Revenue Generation
Social Networking Sites: An Academic Approach to Revenue Generation
 
Social Media, Employment, and Disability
Social Media, Employment, and DisabilitySocial Media, Employment, and Disability
Social Media, Employment, and Disability
 
How has social media impacted consumer behavior
How has social media impacted consumer behaviorHow has social media impacted consumer behavior
How has social media impacted consumer behavior
 
Digital Tattoo Workshop for VPL
Digital Tattoo Workshop for VPLDigital Tattoo Workshop for VPL
Digital Tattoo Workshop for VPL
 
Social Media for PR 2010
Social Media for PR 2010Social Media for PR 2010
Social Media for PR 2010
 
Forman presentationforsmc (2) 2
Forman presentationforsmc (2) 2Forman presentationforsmc (2) 2
Forman presentationforsmc (2) 2
 
Presentation to NHS Graduate Trainee Communicators 'Practical Issues in Socia...
Presentation to NHS Graduate Trainee Communicators 'Practical Issues in Socia...Presentation to NHS Graduate Trainee Communicators 'Practical Issues in Socia...
Presentation to NHS Graduate Trainee Communicators 'Practical Issues in Socia...
 

Semelhante a Social networking 06-10-2010

By Sandeep Rotte(545081).Praveen Komma( 544549).Management I.docx
By Sandeep Rotte(545081).Praveen Komma( 544549).Management I.docxBy Sandeep Rotte(545081).Praveen Komma( 544549).Management I.docx
By Sandeep Rotte(545081).Praveen Komma( 544549).Management I.docx
RAHUL126667
 
Your Brand Join The Conversation Pcpgh09
Your Brand Join The Conversation Pcpgh09Your Brand Join The Conversation Pcpgh09
Your Brand Join The Conversation Pcpgh09
Trish Bower
 
Your Brand Join The Conversation Pcpgh09
Your Brand Join The Conversation Pcpgh09Your Brand Join The Conversation Pcpgh09
Your Brand Join The Conversation Pcpgh09
PodCamp Pittsburgh
 
Webinar: Building a Case for Social Media
Webinar: Building a Case for Social MediaWebinar: Building a Case for Social Media
Webinar: Building a Case for Social Media
HHS Digital
 
Social media
Social mediaSocial media
Social media
bhoard1
 

Semelhante a Social networking 06-10-2010 (20)

SocialNetworking_08-19-2010
SocialNetworking_08-19-2010SocialNetworking_08-19-2010
SocialNetworking_08-19-2010
 
Social Media for Social Change
Social Media for Social ChangeSocial Media for Social Change
Social Media for Social Change
 
Social media for PTAs
Social media for PTAsSocial media for PTAs
Social media for PTAs
 
Exploring & Understanding the Use of Social Media and How It Relates to Capac...
Exploring & Understanding the Use of Social Media and How It Relates to Capac...Exploring & Understanding the Use of Social Media and How It Relates to Capac...
Exploring & Understanding the Use of Social Media and How It Relates to Capac...
 
Social Media Marketing Shahzad Khan
Social Media Marketing  Shahzad KhanSocial Media Marketing  Shahzad Khan
Social Media Marketing Shahzad Khan
 
WISE Presentation
WISE PresentationWISE Presentation
WISE Presentation
 
Leveraging Social Media
Leveraging Social MediaLeveraging Social Media
Leveraging Social Media
 
Using Social Media to Engage Your Audiences (Revised)
Using Social Media to Engage Your Audiences (Revised)Using Social Media to Engage Your Audiences (Revised)
Using Social Media to Engage Your Audiences (Revised)
 
By Sandeep Rotte(545081).Praveen Komma( 544549).Management I.docx
By Sandeep Rotte(545081).Praveen Komma( 544549).Management I.docxBy Sandeep Rotte(545081).Praveen Komma( 544549).Management I.docx
By Sandeep Rotte(545081).Praveen Komma( 544549).Management I.docx
 
Social Media - Goldmine or Landmine
Social Media - Goldmine or LandmineSocial Media - Goldmine or Landmine
Social Media - Goldmine or Landmine
 
IABC Maritime Canada - Flirting with Facebook
IABC Maritime Canada - Flirting with FacebookIABC Maritime Canada - Flirting with Facebook
IABC Maritime Canada - Flirting with Facebook
 
Social media
Social mediaSocial media
Social media
 
Apics ~ Overview of Social Media
Apics ~ Overview of Social MediaApics ~ Overview of Social Media
Apics ~ Overview of Social Media
 
Your Brand Join The Conversation Pcpgh09
Your Brand Join The Conversation Pcpgh09Your Brand Join The Conversation Pcpgh09
Your Brand Join The Conversation Pcpgh09
 
Your Brand Join The Conversation Pcpgh09
Your Brand Join The Conversation Pcpgh09Your Brand Join The Conversation Pcpgh09
Your Brand Join The Conversation Pcpgh09
 
Engage and Connect with Social Media
Engage and Connect with Social MediaEngage and Connect with Social Media
Engage and Connect with Social Media
 
Webinar: Building a Case for Social Media
Webinar: Building a Case for Social MediaWebinar: Building a Case for Social Media
Webinar: Building a Case for Social Media
 
Tying Social Media to Your Communications Strategy
Tying Social Media to Your Communications StrategyTying Social Media to Your Communications Strategy
Tying Social Media to Your Communications Strategy
 
Social media
Social mediaSocial media
Social media
 
"Social Media Jam" by Jon Lebkowsky
"Social Media Jam" by Jon Lebkowsky"Social Media Jam" by Jon Lebkowsky
"Social Media Jam" by Jon Lebkowsky
 

Último

IAC 2024 - IA Fast Track to Search Focused AI Solutions
IAC 2024 - IA Fast Track to Search Focused AI SolutionsIAC 2024 - IA Fast Track to Search Focused AI Solutions
IAC 2024 - IA Fast Track to Search Focused AI Solutions
Enterprise Knowledge
 

Último (20)

Partners Life - Insurer Innovation Award 2024
Partners Life - Insurer Innovation Award 2024Partners Life - Insurer Innovation Award 2024
Partners Life - Insurer Innovation Award 2024
 
Handwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed textsHandwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed texts
 
Data Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt RobisonData Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt Robison
 
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdfThe Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
 
Driving Behavioral Change for Information Management through Data-Driven Gree...
Driving Behavioral Change for Information Management through Data-Driven Gree...Driving Behavioral Change for Information Management through Data-Driven Gree...
Driving Behavioral Change for Information Management through Data-Driven Gree...
 
Scaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organizationScaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organization
 
A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)
 
presentation ICT roal in 21st century education
presentation ICT roal in 21st century educationpresentation ICT roal in 21st century education
presentation ICT roal in 21st century education
 
IAC 2024 - IA Fast Track to Search Focused AI Solutions
IAC 2024 - IA Fast Track to Search Focused AI SolutionsIAC 2024 - IA Fast Track to Search Focused AI Solutions
IAC 2024 - IA Fast Track to Search Focused AI Solutions
 
08448380779 Call Girls In Friends Colony Women Seeking Men
08448380779 Call Girls In Friends Colony Women Seeking Men08448380779 Call Girls In Friends Colony Women Seeking Men
08448380779 Call Girls In Friends Colony Women Seeking Men
 
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...
Workshop - Best of Both Worlds_ Combine  KG and Vector search for  enhanced R...Workshop - Best of Both Worlds_ Combine  KG and Vector search for  enhanced R...
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...
 
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerHow to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected Worker
 
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
 
08448380779 Call Girls In Greater Kailash - I Women Seeking Men
08448380779 Call Girls In Greater Kailash - I Women Seeking Men08448380779 Call Girls In Greater Kailash - I Women Seeking Men
08448380779 Call Girls In Greater Kailash - I Women Seeking Men
 
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
 
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
 
Boost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivityBoost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivity
 
Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)
 
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law DevelopmentsTrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
 
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerHow to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected Worker
 

Social networking 06-10-2010

  • 1.  
  • 2.
  • 3.  
  • 4.  
  • 5.
  • 6.  
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.  
  • 14. Listen Engage Social Content Generate Buzz Movement with Multi Channels
  • 15. Listen Engage Social Content Generate Buzz Movement with Multi Channels
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26. Listen Engage Social Content Generate Buzz Movement with Multi Channels
  • 27.
  • 28.
  • 29. Anderson, R. (2007). Keeping the message consistent. In Gavin Heaton & Drew McLellan's (Eds.) The age of conversation: 100 voices. 1 conversation (pg. 1). Raleigh, NC: Lulu.com. Annunzio, S. (2007). eLeadership: Proven techniques for creating an environment of speed and flexibility in the digital economy. New York: The Free Press. Armano, D. (2007). The relationship renaissance. In G. Heaton & D. McLellan's (Eds.) The age of conversation: 100 voices. 1 conversation (pg. 4). Raleigh, NC: Lulu.com. Ballard, D.I., & Seibold, D.R. (2003). Communicating and organizing in time. Management Communication Quarterly , 16(3), 380-415. Retrieved January 18, 2009, from ProQuest Database. Bateman,T.S. & Snell, S.A. (2004). Management: The new competitive landscape (6 th ed.) . New York, NY: McGraw-Hill/Irwin. Bevill, S., & Bracy, C. (2009). Multigenerational workplaces: Tips for success. Allied Academies International Conference. Academy of Organizational Culture, Communications and Conflict. Proceedings, 14(1), 1. Retrieved October 20, 2009, from ProQuest Database.
  • 30. Botkin, J. (1999). Smart business: How knowledge communities can revolutionize your company . New York, NY: The Free Press. Breakenridge, D. & DeLoughry, T.J. (2003). The new PR toolkit: Strategies for successful media relations. Upper Saddle River, NJ: Prentice Hall Financial Times. Cohan, P.S. (2008). You cannot order change: Lessons from Jim McNerney’s turnaround at Boeing . New York, NY: Portfolio. Eliason, F. (2010). ComcastCares Twitter page . Retrieved from http://twitter.com/comcastcares . Eysenbach G. (2008). Medicine 2.0: Social networking, collaboration, participation, apomediation, and openness. Journal Of Medical Internet Research , 1438-8871, 2008, Vol. 10, Issue 3. Retrieved from http://search.ebscohost.com.ezproxy.apollolibrary.com/login.aspx?direct=true&db=mnh&AN=18725354&site=ehost-live . Fulmer, W.E. (2000). Shaping the adaptive organization: Landscapes, learning, and leadership in volatile times . New York, NY: American Management Association. Giles, J. (December 15, 2005). Internet encyclopedias go head to head. Nature ; 438, pp 900-901. Press.
  • 31. Godin, S. (2008). Tribes: We need you to lead us . New York, NY: Penguin Group. Ivancevich, J.M., Duening, T.N. (2002). Managing Einsteins: Leading high-tech workers in the digital age . New York, NY: McGraw-Hill. James, G. (1996). Success secrets from Silicon Valley: How to make your teams more effective (no matter what business you’re in) . New York, NY: Times Books. Jarvis, J. (2009). What would Google do? New York, NY: HarperCollins. Keisler, K. (2008). Optimizing social media communication at Sensis. Strategic Communication Management , 12(6), 24-27. Retrieved March 15, 2009, from ProQuest Database. Kilkenny, S. (2009). Human Resources: The changing nature of talent acquisition.  Network Journal , 16(10), 10-12.  Retrieved from http://proquest.umi.com.ezproxy.apollolibrary.com/pqdweb?did=1872903301&sid=5&Fmt=3&clientId=13118&RQT=309&VName=PQD .
  • 32. Laurent, W. (2009). Social networking and the future of governance: Engaging in democracy, enabling participation. Information Management , 19(4), 40. Retrieved May 3, 2009, from http://proquest.umi.com.ezproxy.apollolibrary.com/pqdweb?did=1694852411&sid=1&Fmt=3&clientId=13118&RQT=309&VName=PQD . Leonars, D. & Straus, S. (1997). Putting your company's whole brain to work. In Harvard Business Review on Knowledge Management . Boston, MA: Harvard Business School Publishing. Levine, R. Locke, C. Searls, D. and Weinberger, D. (2001). The cluetrain manifesto: The end of business as usual . New York, NY: Perseus Publishing. Malone, T.W. (2004). The future of work: How the new order of business will shape your organization, your management style, and your life . Boston, MA: Harvard Business School Press. Shih, C. (2009). The Facebook era: Tapping online social networks to build better products, reach new audiences, and sell more stuff . Boston, MA: Pearson Education, Inc.
  • 33. Sifonis, J.G. & Goldberg, B. (1996). Corporation on a tightrope: Balancing leadership, governance, and technology in an age of complexity . New York, NY: Oxford University Press. Tapscott, D. & Williams, A.D. (2008). Wikinomics: How mass collaboration changes everything . New York: Penguin Group. Tapscott, D. (2009). Grown up digital . New York, NY: McGraw-Hill. Tarafdar, M. and Vaidya, S.D. (2002). Evolution of the use of IT for e-Business at Century Financial Services: An analysis of internal & external facilitators and inhibitors. Journal of Information Technology Cases and Applications , 4(4), 49-76. Retrieved May 3, 2009, from ProQuest Database. Thurow, L.C. (1999). Building wealth: The new rules for individuals, companies, and nations in a knowledge-based economy . New York, NY: HarperCollins Publishers. von Krough, G., Ichijo, K., & Nonaka, I. (2000). Enabling knowledge creation: How to unlock the mystery of tacit knowledge and release the power of innovation . Oxford, England: Oxford University Press. Watkins, S.C. (2009). The young & the digital: What the migration to social-network sites, games and anytime, anywhere media means for our future . Boston, MA: Beacon.