![What is Social Media ? Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue (Wikipedia). ,[object Object], in which people use technologies to get what they need from each other, rather than from traditional institutions like corporations (Li, & Bernoff, 2008, pg. 9) Li, C, & Bernoff, Josh. (2008). Groundswell. Boston, MA: Harvard Business Review Press. http://en.wikipedia.org/wiki/Social_media_marketing](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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Anne_Davis_Social Marketing Presentation
- 1. Introduction to Social Marketing.
- 4. Online forums (Digital Point)
- 5. Photo sharing sites (Flickr)
- 6. Video sharing sites (YouTube)
- 8. Social Reviews ( Yelp)
- 9. Social bookmarking sites (Digg)
- 11. 7 C`s of Social Media Usage Ways to apply Social Media Channels to Healthcare settings. Communication Cause support/Sponsorship Consumer research Customer service Community building Contests Connecting others Jonathan Richman, 2010 http://www.doseofdigital.com/2010/02/the-seven-uses-social-media-business/
- 12. Preparing to Enter the Groundswell POST, 4 step planning process- People; What are my customers ready for? Objectives; What are my goals? Strategy; How do I want my customer relations to change? Technology; How should the marketing strategy be delivered? Begin by profiling customers for free with HERO (Li, & Bernoff, 2008. Pgs. 67-68)
- 13. Begin ListeningA well designed objective is S.M.A.R.T Companies pay over $15 billion annually for market research. (“Honomichl Global Top 25; the World’s Leading Market Research Firms, 2006). Develop a private community. Replaces focus groups. Eliminates survey costs and analysis. Generates simple and precise reports. Access to real time customer reviews. Can help evaluate rate of return on objective and investment.