This document discusses how native advertising and mobile usage are growing on Twitter. It notes that native ads on Twitter feel natural and informative rather than intrusive. It also provides statistics on mobile usage on Twitter, with 80% of use being on mobile devices. Additional data shows that over half of Twitter users say it provides the latest news faster than other sources. The document promotes native video ads and how brands can connect with customers through engaging ads on Twitter.

1. HOW NATIVE ADS AND MOBILE ARE GAINING
GROUND
!
Bruce Daisley, Twitter UK
REVOLUTIONARY ADS

2. Looks and feels
like the content
around it

3. Looks and feels
like the content
around it

4. Looks and feels
like the content
around it

5. @TwitterAdsUK

8. EE @EE
Promoted by EE
Being unable to turn and walk in
the opposite direction without
first taking out your phone and
frowning at it
Very British Problems @SoVeryBritish
It’s good that Benedict
Cumberbatch is flexible on when
photographers should and should
not be ‘showing the world
something important’
Popjustice @popjustice
The #SamsungGalaxyS4 - even
better on superfast, 4G, only on
EE. Pre-order and get an
accessory pack worth £54.99:
ee4g.me/9pwswS

9. EE @EE
Promoted by EE
Being unable to turn and walk in
the opposite direction without
first taking out your phone and
frowning at it
Very British Problems @SoVeryBritish
It’s good that Benedict
Cumberbatch is flexible on when
photographers should and should
not be ‘showing the world
something important’
Popjustice @popjustice
The #SamsungGalaxyS4 - even
better on superfast, 4G, only on
EE. Pre-order and get an
accessory pack worth £54.99:
ee4g.me/9pwswS
“Having a Tweet from a brand in your Twitter feed
does not feel intrusive - it feels informative... it just
feel right.”
Campaign Magazine

10. X80%
USE IS MOBILE
source: Twitter Internal Jan 2014: EMEA user deep dive, Nielsen Q4 2014

11. THE ‘STREAM’

14. 4M+
#BRITS

15. 78K+ TPM VOTES ON TWITTER

18. 1.9M
TWEETS ON
TRANSFER
DEADLINE DAY
source: Twitter Internal 2014

19. Manchester United
@ManUtd
CONFIRMED: #mufc has reached
agreement with Chelsea for the
transfer of Juan Mata for a club-
record fee. #mufcmata
pic.twitter.com/tNRGRhUdPS
Reply Retweet Favorite More

20. @TwitterAdsUK | Confidential
Real Madrid, have you really thought this
through? pic.twitter.com/gWGUv4VzBk
Innocent drinks
@innocentdrinks
Reply Retweet Favorite More

21. !
2/3
USERS SEARCH FOR
THINGS ON TWITTER
AT LEAST ONCE A DAY
source: EMEA user deep dive Nielsen Q4 2013

22. VOLUME OF CONVERSATION
WED SATFRITUE THU SUNMON
RUN
source: Twitter Internal Jan 2014

23. Nke Running
@NikeRunning
Outrun 2013. #justdoit gonike.me/
jdiforum pic.twitter.com/
8xoU0mp3Eo
Reply Retweet Favorite More

24. ADIDAS

25. OVER 50% OF OUR USERS SAY
TWITTER GIVES THEM THE
LATEST NEWS FASTER THAN
ANY OTHER SOURCES
source: EMEA user deep dive Nielsen Q4 2013

26. #ADNANDOS

27. BREAKING NEWS: Details of Adnan
Januzaj’s second date leaked....
#LADnan pic.twitter.com/bhvZCMzObi
Pot Noodle
@Pot_Noodle
Reply Retweet Favorite More
Nando’s
@NandosUK
Hey Adnan, the second date’s on us.
(P.S. Maybe ditch the trackies?)
#AdNandos pic.twitter.com/
6P7MIdOnl7
Reply Retweet Favorite More

28. NATIVE VIDEO

29. @TwitterAdsUK
NatWest Help@NatWest_Help
Cold in your student flat? DIY winter warmer #uniproof
vine.co/v/hMFZhBnZ3Qa
Tweets

30. @TwitterAdsUK

31. HOW NATIVE ADS AND MOBILE ARE GAINING
GROUND
!
Bruce Daisley, Twitter UK
REVOLUTIONARY ADS