Chris Thompson, President of Humanity Road discusses Communicating in Catastrophic Conditions at the APA Long Island Conference. The presentation reviews social media and communications practices
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APA Long Island Conference - Communicating in Catastrophic Conditions
1. June 27, 2013
Prepared For: East End Conference Long Range
Planning
And Recovery for Coastal Communities
Prepared By: Christine Thompson – Humanity Road
Social Media for Emergency Managemen
Communicating In Catastrophic Conditio
2. DISASTER RESPONSE
Self Activation, Surge Activation
Social Media Monitoring, Crisis Mapping
Community Based Communications Support -
Online, Onsite
DISASTER PREPAREDNESS
Social Media Exercises, Simulating The Crowd
Social Media Campaign Amplification
PROCESS IMPROVEMENT
Training on Social Media, Crisis Mapping, and VOST
Testing Emerging Tools, Academic Research Studies
ABOUT US
3. CNA Survey 2012 – Social Media
Are agencies prepared to conduct social media operations
in large-scale events?
Although the ability to use social media for public messaging is relatively unaffected by the scale of an
event, monitoring-based tasks will be negatively affected by the volume of posts occurring in large-scale
disasters.
Less than one in six agencies surveyed that use social media have dedicated social media personnel.
Meanwhile, data extraction is reliant on manual review.
Less than one-quarter of state agencies responding, and even fewer county and local agencies, indicated
that their data-collection and analysis capabilities could sufficiently scale for large events.
Furthermore, although online volunteer communities, such as Humanity Road, can help address
difficulties with staffing, familiarity with and integration of these communities is still underdeveloped.
Source: Social Media in the Emergency Management Field – 2012 Survey Results
http://www.cna.org/sites/default/files/research/SocialMedia_EmergencyManagement.pdf
4. Super Storm Sandy October 26, 2
Scotlan
d
Humanity Road – Can you help?
Help! We’re trapped in our house by
rising flood water
Dominican Republic
Dominican Navy – We received urgent
call for rescue @ location
Germany - USA
Hola…
Dominican Republic
17
Minutes
Real Case Samples
5. Super Storm Sandy October 29, 201
Real Case Samples
Challenge
Find damage evidence, power outage, communications outage & SAR tweets
Complication
Volume Spike, Long slow track caused noise in tweet stream
40+ Crowd Maps launched by individuals and organizations during Sandy
Notes
• Self Activation for overall storm track Oct 26
• Activation for Suffolk County NY by NYVOST Oct 30
• Activation for Maryland by MD EMA Oct 31
• Prototype tool testing
Timing Filter used to shrink viewing into 15 minute intervals in heavy spike period Oct 28-29
Categorization provided capability to sort and view high priority tweet types
Tweets for Sandy mentions spiked to 5 million tweets on Oct 29
Media Filter - provided photo evidence rapidly
6. Super Storm Sandy October 29, 201
Real Case Samples
Statistical Analysis of Long Island Tweets
The Map Below Shows Tweets Per 10k People On October 29th, 2012.
7. Super Storm Sandy October 31, 2012
New Jersey
I’m ok, my phone is getting
sporadic service. I get a
Chinese woman when I try to
call. Tell him I’m ok, please
Ruthie RUOK?
Call UR Dad
Virginia
Tell him I love him.
7
Minutes
Real Case Samples
8. St. Francis Church and School, Rockaway NY
- Activated By Community Request Nov 3 - Onsite Nov 4
- Provided onsite coordination, power, signal, equipment - JOAN
- Power, laptops, charging stations, printers, scanners
- No power, no shelter within 26 miles
- Facility served 4k-6k a day with spontaneous donations
- Critical Communications for approaching N’oreaster
Super Storm Sandy November 4, 2012
24
Hours
Real Case Samples
9. Lessons Learned Next Time
What will you want to know from the public
What will you want to tell the public
How will you staff to manage the spike
How will you mitigate communications infrastructure issues
Who can help you onsite or online
Training Resources
NDPTC Social Media for Natural Disaster Response and Recovery (PER 300) https://ndptc.hawaii.edu/training
FEMA: IS-42 Social Media in Emergency Management http://training.fema.gov/EMIWeb/IS/courseOverview.aspx?code=is-42
Humanity Road Hands On Workshop Series http://www.humanityroad.org/smem-training
Collaboration Resources
http://humanityroad.org
http://itdrc.org
http://disastertechlab.org
http://nyvost.vosg.us