Presentation given at Casual Connect 2012 on how to build a great game company in the current environment.
The good old days are over and building a great social game company is more difficult now than ever. Funding is not as easily available. Marketing is no longer just placing Facebook ads and counting the users. User acquisition overall is more costly. Game design is more complicated. Platform choice adds another risk factor. Exits are not easy to come by.
In this presentation, I discuss how to navigate the social gaming terrain to create a successful company (and also help define success). I start by looking at what is attractive to investors and alternatives to traditional investment. I then analyze how to create an engaging and monetizing social game and how to choose a target platform(s). Then I review how you can get users for your games. Finally, I discuss the key issues in sustaining and growing your company so you reach your goals.
6. More stars than the Miami Heat
★ Ex-Studio Head of ★ Gardens of Time
EA’s North Carolina ★ Asheron’s Call 1 & 2
office
★ Member founding ★ Shutter Island
management team at ★ City of Wonder
Motricity and Appia ★ Dungeons & Dragons
★ Team lead at RIM’s NC Online
studio ★ Madden 3DS
★ 20 year veteran of ★ Nascar Kart Racing
IBM/Microsoft/Citrix Wii
★ GM Europe and ★ Woodland Heroes
LATAM at
Disney/Playdom ★ Lord of the Rings
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