Google introduced another algorithm update in May 2010 and many webmasters have seen a huge drop in traffic for keyword phrases which are more or three keywords long, known as long tail keywords from Google.
Google is now able to index longer keyword phrases more correctly. It seems that Google guessed the best pages for keyword phrases that are long until recently based on the pages that are indexed on keywords and other signals.
What exactly does this mean to SEO firms, webmasters and company owners? This means that those individuals who have taken some time to expect Google's customers and the need of their customers will likely be rewarded.
Whether in SEO terms or in pay per click marketing terms, longtail keywords are tremendously valuable. Think about what your search process is yourself and you will more than likely realise this.
The common man searching at the research stage will use a competitive generic key word such as "party dress". Not long after seeking and seeing some high prices they are going to alter their search to something like "affordable party dress." Now we are into long tail key word territory but it can go farther.
And in general individuals are becoming much better at hunting as the search engines continue to boost the outcomes they show to us.
A long tail key word means one of two things; either the person is a skilled searcher or is close to making a buying decision. Now with all the Google algorithm update of May, combined with the buying profile of a very long tail key word searcher being more powerful, and add in here the undeniable fact that the well optimised page to get a long tail key word has a much higher chance of getting to the first page of the SERPs then it's what they call a no-brainer.
Think about it logically, for research reasons, you want to find it quickly or when you want to find info online on products, services, you want it give you something extra that other info has not up until that second and to be as accurate as possible.
Long tail keywords can be optimised in this way. The trick here is getting to the mindset of your customer and pre-empting all the potential things they'd like to know about whatever the subject of the long tail keyword is and then going at least one step further.
On a number of the internet search engine forums SEOs have said this algorithm that was named Black Tuesday and by some by others has had a disastrous impact on some well established websites which did not have enough content in deep pages.
Whether you're a small business proprietor or a medium to large business proprietor all the signs reveal that drilling down into your website with niche advice across all elements of your website predicated on long tail key words is a great way to really go. Long tail keywords are important both to your customers along with the search engines; dismiss them at your peril!
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
The Importance of Long Tail Keywords Since the Final Goggle Algorithm Update
1. The Importance Of Latent Semantic Indexing Keywords Since The Last Goggle Algorithm
Update
Google introduced another algorithm upgrade in May 2010 and many webmasters have seen a
huge drop in traffic for keyword phrases which can be three or more key words long, known as
long tail keywords from Google.
Google is now able to index keyword phrases more correctly. It seems that Google guessed the
greatest pages for keyword phrases that are long until recently based on keywords and other
signals on the pages that are indexed. The brand new Google patent suggests that Google now
has the computing power to index longer keyword phrases on web pages instead of guessing
them.
What exactly does this mean to webmasters, business owners and SEO companies? It means that
those individuals who have taken some time to anticipate Google's customers and the need of
their clients will probably be rewarded.
In pay-per-click advertising terms or whether in Search Engine Optimization terms, long tail
keywords are highly valuable. Think in what your search procedure is yourself and you will
more than likely realise this.
The average individual seeking in the research stage uses a competitive money keywords like
"party dress". Not long after hunting and seeing some high prices they will change their search to
something like "low-cost party dress." Now we are already into tail key word territory that is
long but it may go farther. As the search deepens the searcher recognizes that pink is the trendy
colour at this time, or pink is what she fancies wearing on her next night out, so then she's using
the long tail key word "cheap pink party dress."
And to us they reveal in general individuals are becoming much better at searching as the search
engines continue to boost the outcomes.
A long tail keyword means one of two things the man is close to making a buying decision or is
an experienced searcher.
Consider it logically, for research motives, you would like to locate it fast or when you wish to
find info online services, on products, you would like it give you something additional that other
info hasn't up until that moment and to be as accurate as possible.
Long tail keywords can be optimised in this way. The trick here is getting to the mindset of your
customer and preempting all the potential things they'd like to learn about whatever the subject
of the long tail key word is and then going at least one step farther. You may make a page which
is resource, which means it will be liked by customers and websites which see it as an authority
and it may link.
2. On several of the internet search engine newsgroups SEOs have stated that this algorithm which
was named Mayday Black Tuesday and by some by others has had a devastating impact on some
well established sites which didn't have enough content in pages that were deep.
Whether you are a medium to large business owner, or a small business owner, all of the
indications reveal that drilling down into your website with niche advice across all elements of
your website depending on keyword research is a good way to really go. Long tail key words are
essential both to your customers as well as the search engines; discount them at your risk!