An overview of PODi, the premier thought leadership organization for the global digital printing industry. PODi is member supported and provides independent, unbiased research, education, and business growth tools for print or marketing service providers who own a digital press or who sell marketing and communication solutions powered by digital printing. PODi has the world's largest database of digital printing case studies, plus the training, tools and support you need to sell more digital print. www.podi.org Our annual conference, the PODi AppForum is the place to see the latest opportunities in the digital printing industry.

1. Use the benefits of membership to grow your digital business Get to Know PODi

2. Success with digital printing Francesco Marino www.freedigitalphotos.net Starts with PODi

3. Get to Know PODi: Agenda Overview of PODi and Caslon A look at membership benefits and upcoming developments A visit to the websites and how to navigate them Questions and answers A follow-up survey A PDF version of this presentation for your reference

4. Who is PODi? Who is Caslon? Jscreationzs www.freedigitalphotos.net

5. PODiMission Market Development Grow the digital print market by educating marketing professionals and print service providers Community Development Build a community of professionals who see the value in openly sharing ideas Infrastructure Development Catalyze the creation of a new digital infrastructure for more efficient delivery of information using the printed page

6. Market Development to drive digital page growth Sustain and accelerate the growth efforts in direct mail and print-on-demand (web to print) applications Add packaging as another core application Community Development to enable digital page growth Continue to grow the membership Provide an opportunity for members to share best practices and develop their businesses. Digital Infrastructure PPML 3.0 in sustaining mode. Promote standards to show that there is a robust and open digital infrastructure to support digital printing. Objectives

7. Market Development: digital printing market up 15% in 2010

9. Offset/Flexo

10. B&WPromotional / Transactional Direct Mail Collaterals Packaging Digital + Offset Page Volumes

12. FilomenaScalise www.freedigitalphotos.net What can PODi do for YOU?

13. Discover new opportunities Learn about the latest high-margin apps Sell more, faster Get leads & promote yourself Stay on top of digital application technologies Save money on expert advice, events, products Put the pieces together

15. S3 (Strategic Solution Sales) Sales & Marketing Tools http://www.caslon.net/S3-Sales-Marketing/

16. Monthly free-to-members webinars www.podi.org/events/index.php?mode=events_listing&menuid=3&submenuid=1&direct=events_listing&catid=1

17. Lead gen/nurture programs: Resource Centers http://www.caslon.net/S3-Sales-Marketing/Caslon-Resource-Center/

18. Reports, white papers & recorded webinars http://www.caslon.net/Knowledge-Base/

19. Production Tools http://www.caslon.net/Production-Tools/

20. DEX S3 User Forum http://www.linkedin.com/groups?mostPopular=&gid=2327065

21. Find a Service Provider www.caslon.net/FindSP

22. PODi AppForum Conference www.AppForum.org

23. Ask the Experts www.caslon.net/ask-the-expert.html?cat=interior_knb

26. Application

27. Print format

28. Cross-media

29. Color/BW

30. Region

31. Keyword

32. Title

33. Hardware/software used

34. PURLs

35. PPML usage

36. PODi award winners41 New Case Studies added for 2011 Learn how to use case studies – FREE recorded webinar in Knowledge Base. Submit Now for 2012

37. 2011 Case Study  Earlier Case Study

38. A case study is worth a thousand words

40. Support and train your sales force

41. Add them into your sales presentations

42. Make your self promo campaign a success

43. Members may offer a case study as a give away on your personalized landing page (See Terms of Usage for full details)Educate, inspire, excite

45. Motivate your contact to return your call

46. Find a case study in the database that is in the same business they are in and that has delivered great results

47. Look for similar vertical market or application

48. Offer the case study as an incentive for them to call you backHow to use a case study Case studies provide innovative creative concepts along with quantitative documentation

49. ThermaTru Trims Costs & Boosts Effectiveness with Customized Collateral Management Hi Joanna, I was researching your industry and there’s a great case study from ThermaTru, a manufacturer of building supplies, that I think illustrates an excellent solution for managing collateral across multiple distributors and territories. Within just months of launch, distributors across the country were using the online system to create properly branded brochures and sales materials, faster and more economically than ever before. I would love to take you through the case study to see how well it could apply to your business. Regards, David

50. Salvatore Vuono www.freedigitalphotos.net Sell more with S3 Council Selling solutions is not selling print

52. Target the right clients. Prospect Qualification

53. Position yourself as a thought leader. Get leads, nurture prospects. Resource Centers

54. Get the appointment. Talk Tracks

55. Make an impression. Intro Presentation

56. Ask the right questions. Needs Analysis

57. Present your solutions. Proposal Templates

58. Price for value. Value Calculators

59. Get training S3 Training Modules

60. PODi Insights Blog www.blog.caslon.netThe S3 Council is the best thing that's happened for sales people in the digital print industry… valuable, practical tools and applications developed from real life experiences

62. Add to your website OR use as a stand-alone sales program

63. Real time tracking, contact capture, & reporting – No IT help necessary

64. Hosted, managed, & updated automatically by Caslon for total simplicity OR choose your own content & host on your site for SEO

65. Discounts for PODi members

66. www.caslon.net/S3-Sales-Marketing/Caslon-Resource-Center

67. See demos http://resourcecenter.biz/1/standarddemo/http://custom.resourcecenter.biz/

68. Training at your fingertips M Bartoschwww.freedigitalphotos.net Free on-demand sessions with top coaches

70. Led by training expert, Kate Dunn

72. Proof relevance works Get it here! Salvatore Vuono www.freedigitalphotos.net

74. Static mailings range from an avg. of under 2.3% to 3.4%. Relevant campaigns range from an avg. of over 8% to 28%

75. Illustrated with all new case studies

77. Understand the objectives in each vertical

78. Identify the challenges to achieving the goal

79. Illustrate best practices solutions with real-life case studies and results

80. Education, Retail, Automotive, Insurance & Healthcare, Financial Services, Travel & Entertainment, Not-for-Profit

83. Increasing the number of donors and alumni participation rate

84. Increasing the amount of donations

85. Reduce administrative costs by moving donations online

86. Best practice solutions

87. Illustrated with PODi case studiesFirst in a series of new white papers designed to help you understand marketing challenges so you can sell and build better solutions

88. Fill in the blanks Salvatore Vuono www.freedigitalphotos.net With PODi webinars and reports

90. Tech Webinars

91. Recorded webinars: available 24/7

92. Reports & AppForum presentations – 2011 presentations available later this summer exclusively to PODI members

93. White papers PODi webinars on hot industry topics help us bridge the gap of the new multimedia marketplace and continuously evolve our business…

95. Find partners to help you expand your services

96. PODi members get top billing. Fast, easy Contact Us. Links to PODi-published Case Studies

97. Make sure your listing is complete

99. Time is money Production Central boosts efficiency SuatEman www.freedigitalphotos.net

101. Get best practices on PURLs, web-to-print, and more

102. Web-to-print selection tools

103. Live Tech Webinars

104. Recorded Tech Webinars: An archive of tech-centric presentations. If you miss the live event, check it out here

106. Save time and money Get answers with Ask the Experts Save hundreds on consultant services Directly effect your workflow with PPML New PPML3.0 – enables transparency effects for large VDP campaigns with no reduction in RIP speeds Check PPML Pro – discounted for members Check PPML – Evaluate PPML and confirm that it’s running optimally. Includes a viewer to show you what PDF pages will look like http://ppml.podi.org/

108. Follow PODi on Twitter, Facebook and LinkedIn to be the 1st to know

109. PODi members get discounts on attendance & sponsorship

110. 2011 Stats:

111. 400 attendees from 14 countries

112. Attendance up over 30% in past 2 yrs

113. 23 sponsors. 44 sessions

114. See pictures

117. Measurable long-term ROI+ Case Studies, S3 Council tools & training + Free monthly webinars + Special reports, presentations, white papers + Increased sales from Resource Center plus exclusive member discounts + Advice from Ask the Experts. Exposure in Find a Service Provider + Technology tips from Production Central + Discounts on 2012 AppForum + Knowledge gained. Connections made = Recoup over 200% of your annual membership! PODi = Growth in digital PODi members have averaged profits of 11.6% compared to a printing industry norm of 2.7%

118. Slide 2: Francesco Marino www.freedigitalphotos.net Slide 4: Jscreationzswww.freedigitalphotos.net Slide 7: FilomenaScalisewww.freedigitalphotos.net Slide 10: Luigi Diamantiwww.freedigitalphotos.net Slide 17: Salvatore Vuonowww.freedigitalphotos.net Slide 19: M Bartoschwww.freedigitalphotos.net Slide 22: Salvatore Vuonowww.freedigitalphotos.net Slide 24: Salvatore Vuonowww.freedigitalphotos.net Slide 26: FloatingLemonswww.freedigitalphotos.net Slide 30: SuatEmanwww.freedigitalphotos.net Slide 32: Gregory Szarkiewiczwww.freedigitalphotos.net Slide 35: Francesco Marino www.freedigitalphotos.net Image Credits

119. The Digital Printing Initiative info@podi.org 585.239.6063 www.podi.org PODi is managed by Caslon & Company