1. Star Image
STAR MARKETING REFERS TO THE OVERALL BRAND IMAGE OF THE
INDIVIDUAL PERSON AND NOT THE SONG OR ALBUM THEY HAVE CREATED.
STAR MARKETING IMMERSES ALL THE ELEMENTS OF MARKETING A BUSINESS
ITEM OR PIECE OF GOODS, FOR EXAMPLE YOU ARE SELLING THE DIFFERENT
ITEMS AS ONE AND ALL TOGETHER, YOU MARKET THEM, YOU SELL THEIR
BRAND, YOU TELL YOUR AUDIENCE WHY INVESTING IN YOUR STAR IS
IMPORTANT, AND FIND A WAY TO ATTRACT CUSTOMERS.
2. Image
An image of a particular individual or a pair is sold through every single media, therefore
the way they present themselves in the public eye is very important. If a performer is a
unique trendsetter then it is more likely they will be shown through magazines and news
papers and this is an advantage of marketing because they are shown to the audiences they
are attracting. With this attraction, they have started off a new trend which will also help
shop companies.
3. Chris Martin
Christopher Anthony John Martin is an English singer-songwriter, pianist, and guitarist and
is the lead vocalist and co-founder of the band Cold Play. He was born on 2nd March 1977 in
Whitestone, Devon.
They formed a rock band Cold play in 1996 and released their very first album in 2000.
Martin as lead singer, rhythm guitarist and pianist, Coldplay's debut album, Parachutes, sold
5 million copies and won a Grammy with a second to follow. Martin married Gwyneth
Paltrow in 2003. The couple separated in 2014.
8. Coldplay
Coldplay are a British rock band formed in 1996 by lead vocalist Chris
Martin and lead guitarist Jonny Buckland at University College London
(UCL). After they formed under the name Pectoralz, Guy Berryman joined
the group as a bassist and they changed their name to Starfish. Will
Champion joined as a drummer, backing vocalist, and multi-
instrumentalist, completing the line-up. Manager Phil Harvey is often
considered an unofficial fifth member. The band renamed themselves
"Coldplay" in 1998.
Coldplay Official Website : http://coldplay.com/
9. Abum Releases
They achieved worldwide fame with the release of the single "Yellow" in 2000, followed by
their debut album released in the same year, Parachutes, which was nominated for the
Mercury Prize. The band's second album, A Rush of Blood to the Head (2002), was released to
critical acclaim and won multiple awards, including NME's Album of the Year. Their next
release, X&Y, the best-selling album worldwide in 2005, was met with mostly positive reviews
upon its release, though some critics felt that it was inferior to its predecessor. The band's
fourth studio album, Viva la Vida or Death and All His Friends (2008), was produced by Brian
Eno and released again to largely positive reviews, earning several Grammy Award
nominations and wins at the 51st Grammy Awards. On 24 October 2011, they released their
fifth studio album, Mylo Xyloto, which received mixed to positive reviews, topped the charts in
over 34 countries, and was the UK's best-selling rock album of 2011. On 16 May 2014, they
released their sixth and most recent album, titled Ghost Stories, topping the iTunes Store
albums charts in over 100 countries.
10. Coldplay Albums.
Head full of Dreams (2015)
Ghost Stories (2014)
Mylo Xyloto (2011)
Viva la Vida (2008)
Prospekt’s March (2008)
X&Y (2005)
Rush of blood to the head (2002)
Trouble (2001)
Yellow (2000)
Parachutes (2000)
