1. Librarians
take
SXSW
by
storm!
Welcome—Mimosa
Time!
(byob)

2. Today’s
Format
• Facts
and
Info
• Panel
Insights
(our
stories,
our
roles)
• Rinse
and
Repeat…
• Q&A
• Breakouts
with
panelists
for
more
personalized
Q&A

3. #sxswLAM
#alaac14

4. Some
vocabulary
• SXSW:
South
by
Southwest
• Southby:
slang
term
for
SXSW
• sxswLAM:
South
by
Southwest
Libraries,
Archives
and
Museums

5. What
is
SXSW?

6. What
is
#sxswLAM?
Good
quesVon…

7. What
is
#sxswLAM?
• A
core,
volunteer
group
of
passionate
library,
museum
and
archive
staff
who
aXend,
present
and
acVvely
recruit
their
colleagues
to
join
them
at
the
annual
SXSW
InteracVve
conference
in
AusVn
TX.
• Partner
OrganizaVons
(ALA,
PLA,
#ideadrop,
EveryLibrary,
Urban
Libraries
Unite,
Digital
Public
Library
of
America,
Harvard
Library
Test
Kitchen
design
group,
others)
• Vendors
(Proquest,
InnovaVve
Interfaces
Inc.
[III],
Mobile
Beacon,
others)

8. • sxswLAM
works
to
connect
people
to
the
tools
that
help
them
fuel
their
passions.
They
see
SXSWi
as
an
opportunity
to
talk
with
other
creaVves
and
evangelize
libraries,
archives
and
museums.
• We
all
(LAM,
partner
orgs,
vendors)
live
in
a
cloud
of
vibrant
interacVon.
At
the
center
of
our
shared
universe
is
the
core
LAM
group
–
which
is
also
an
enVty
of
its
own.
What
is
#sxswLAM?

9. The
Short
Version
• Vision
for
evangelizing
libraries,
museums
and
archives
to
the
SXSW
technology
community
• A
mission
for
making
new
friends
and
bringing
back
stuff
we
can
use
• Volunteer-­‐powered
• High
Passion
• Goodwill-­‐powered
• High
credibility
&
trust
(no
formal
org
structure)

10. Our
Panel
• Sandy
Tijerina
(#ideadrophouse
–
partner
org)
• ChrisVan
Zabriskiei
(Queens
Public
Library/
Urban
Librarians
Unite
&
2014
sxsw
presenter)
• Mary
Abler
(First-­‐Vme
aXendee
2014;
American
Libraries
SXSWi
blogger)
• John
Chrastka
(EveryLibrary
SuperPAC
–partner
org)
• Carson
Block
(#sxswLAM
ringmeister
and
panel
moderator)

11. Our
SXSW
Stories
(Panel)
• What
was
our
first
involvement
with
SXSW?
• What
further
acVons
did
we
take?
• What
are
the
results?

12. SXSWi
• A
place
to
gather
with
others
• A
place
to
share
ideas
• “An
incubator
of
cuong-­‐edge
technologies
and
digital
creaVvity,
the
2014
event
features
five
days
of
compelling
presentaVons
and
panels
from
the
brightest
minds
in
emerging
technology,
scores
of
exciVng
networking
events
hosted
by
industry
leaders
and
an
unbeatable
lineup
of
special
programs
showcasing
the
best
new
websites,
video
games
and
startup
ideas
the
community
has
to
offer.
From
hands-­‐on
training
to
big-­‐picture
analysis
of
the
future,
SXSW
InteracVve
has
become
the
place
to
preview
the
technology
of
tomorrow
today.”
– (From
hXp://sxsw.com/interacVve/about)

13.
Why
should
the
library
community
have
a
presence
at
SXSWi?

14. We
want
to
get
the
word
out:
Libraries,
Museums
and
Archives
are
players
in
the
digital
age.
We
want
to
share,
learn
and
collaborate
with
other
players.

15.
SXSWi
is
a
place
to…

16. SEE

17. BE
SEEN
• Show
people
we’re
not
“just
about
books”
• Put
libraries
on
entrepreneurs’
radar
• Show
that
libraries
have
something
for
everyone

18. HEAR
Beware!
Important
conversaVons
abound…
[Private
screening
of
Edward
Snowden
interview
at
#IdeaDrop
House,
Photo
credits:
Mary
Abler
and
Cindy
Fisher]

19. BE
HEARD
• LAM-­‐member
panels
2014
included:
– The
new
startup
garage
for
innova2on?
Libraries!
(Janie
Hermann
and
Venu
Moola)
– We
will
not
be
shushed:
Guerilla
Library
Advocacy
(ULU;
Lauren
Comito
and
Chris2an
Zabriskie)

20.
SXSWi
is
also
place
to…

21. MAKE
NEW
CONNECTIONS
With
entrepreneurs,
startups,
emerging
technologies,
and
established
companies
Above:
Tina
Coleman
talks
to
a
visitor
at
the
InnovaVve
Interfaces
booth
(and
look
at
all
our
swag!)
[Photo
credit:
Carson
Block]

22. MAKE
COMMUNITY
CONNECTIONS
ChrisVan
Zabriskie
represenVng
the
Volunteer
Library
Brigade
entrances
passersby
with
Guerilla
StoryVme
[Photo
credit:
Carson
Block]

23. MAKE
COMMUNITY
CONNECTIONS
Labrary
(Library
Test
Kitchen)
co-­‐sponsored
events
with
AusVn
Public
Libraries
[Photo
credit:
Aspen
Walker]

24. MAKE
FAMOUS
CONNECTIONS?!
If
you
sVck
around
long
enough,
you’re
bound
to
run
into
someone
named
Neil…
Neil
Gaiman,
2013
Photo
credit:
Meghan
Sitar

25. MAKE
FAMOUS
CONNECTIONS?!
Neil
Young,
2014
Photo
credit:
Carson
Block

26. AND,
(of
course)
HAVE
FUN

27. #sxswLAM
has
fun
down
to
an
art!

28.
Now
for
some
Hits
and
History

29. Jessamyn
West
at
SXSWi
2000:
First
aLendance
2008:
Jessamyn
West
presented
The
Day
They
Tested
the
Manifesto:
how
we
handled
a
sexism
brouhaha
at
MetaFilter
hXp://www.librarian.net/talks/sxsw/
In
2009,
Jessamyn
West
made
a
call
to
acVon
on
her
blog,
librarian.net,
for
library-­‐
land
panel
submissions:
hXp://www.librarian.net/stax/2981/please-­‐help-­‐me-­‐get-­‐more-­‐library-­‐content-­‐into-­‐
sxsw/
2010:
Jessamyn
West
and
Jenny
Engstrom,
Panel:
How
the
Other
Half
Lives-­‐-­‐Touring
the
Digital
Divide
Archived
informaVon
here:
hXp://www.librarian.net/talks/sxsw10/
2011:
Jessamyn
West,
Fiona
Morgan,
and
JusVn
Grimes,
Panel:
Offline
America-­‐-­‐Why
We
have
a
Digital
Divide
Archived
informaVon
here:
hXp://www.librarian.net/talks/sxsw2011/
and
here:
hXp://schedule.sxsw.com/2011/events/event_IAP6287

30. Jessamyn
in
her
own
words

31. In
between
there
was
some
library
presence
–
but
mostly
observaVonal

32. 2012—LAM
arrives!
• The
Great
Library
Swindle:
Your
Rights
Are
at
Risk
w/
Carson
Block
• Read/Write
Library:
Mapping
a
City
Through
Media
w/
Nell
Taylor
• Making
Stories:
Libraries
&
Community
Publishing
w/
Amy
Buckland,
Char
Booth,
Michael
Porter,
Nate
Hill
• Guerilla
MarkeVng
@
Your
Library
w/
Cathleen
Ash
• A
Penny
Press
for
the
Digital
Age
e/Jessamyn
West,
Fiona
Morgan,
Norberto
Santana
Jr.,
Ryan
Thornburg,
and
Tome
Stytes
• Radically
Open
Cultural
Heritage
Data
on
the
Web
w/
Adrian
Stevenson,
Jon
Voss,
Julie
Allinson,
Rachel
Frick

33. 2013—LAM
is
in
the
house!
• Libraries:
The
UlVmate
Playground
(Andrea
Davis,
Naval
Postgraduate
School,
Carson
Block)
– hXps://www.youtube.com/watch?v=yx_zuljGyGA
• Poetry
in
MoVon:
Sound
Culture
and
Data
Mining
(Tanya
Clement,
The
University
of
Texas
at
AusVn)
• Culture
Hack:
Libraries
&
Museums
Open
For
Making
(Rachel
Frick,
CLIR
Digital
Library
FederaVon)
• Why
Digital
Maps
Can
Reboot
Cultural
History
(Butch
Lazorchak,
Library
of
Congress)
• Black
TwiXer
AcVvism,
Bigger
Than
Hip
Hop
(Stacie
Williams,
Harvard
University)

34. Andrea
Davis
–
in
her
own
words

35. sxswLAM
SXSW
InteracVve
+
Librar*
+
Archiv*
+
Museum*
Through
the
eyes
of
Andrea
Davis
2009-­‐…

36. Volunteer
=
free
badge!
+
contacts
SXSW
Panel
Liaison
Program:
Help
Us
Improve
the
Event!
2009
marked
the
introducVon
of
the
InteracVve
Panel
Liaison
(IPL)
program,
…
If
you
are
very
detail-­‐oriented,
anVcipate
having
significant
free
Vme
in
the
first
three
months
of
2010,
and
would
like
to
see
SXSW
programming
conVnue
to
improve...
then
you
might
be
a
good
candidate
to
be
an
IPL
in
2010.
Want
more
informaVon?
Then
e-­‐mail
us
ASAP
and
we'll
fill
you
in
on
all
the
details.
now
=
InteracVve
Speaker
Assistant
(ISA)
isa@sxsw.com

37. The
Meetups
&
Drinkups

38. Library’ing
=
Interac2ve!

39. Load
the
Schedule
w/
LAM
Panels

40. CollaboraVons
#MIH
LibraryBoxen
+
DPLA
Awesome
LiXle
Library
+
CREATE
Mobile
Mini
Libraries
+
Everylibrary
ERL
+
Ideadrop

41. Memories
are
made
Even
on
the
plane
geong
there
Zotero
Bibliography

42. ParVcipate
from
Afar

43. And
then
came
sxswLAM
2014…

45. Introducing
a
few
key
players…
• ER&L’s
#IdeaDrop
House
• EveryLibrary
• DPLA
and
DFL
• ULU
and
VBL
• Library
Test
Kitchen
• ALA
and
PLA-­‐sponsored
acVviVes
• Vendors:
InnovaVve
Interfaces,
Inc.
and
ProQuest
• Awesome
library-­‐land
folk
including…
Photo
credit:
SXSWi

46. ULU/VLB
The
radical
team
of
ChrisVan
Zabriskie
and
Lauren
Comito
took
to
the
streets
of
AusVn
as
the
Volunteer
Library
Brigade,
conducVng
story
Vmes
and
street
reference
for
awe-­‐
inspired
passersby.
The
passion
of
this
power
duo
is
infecVous,
and
they
brought
fresh
ideas
to
this
year's
efforts.
Photo
credits:
ChrisVan
Zabriskie
(above),
Unknown
via
social
media
(below).
Text
by
Stacie
Ledden
from
hXp://www.sxswlam.org/impact-­‐collaboraVon-­‐sxswi-­‐phenomenon

47. ER&L:
#IdeaDrop
House
Sandy
and
Bonnie
Tijerina
from
ER&L
found
the
perfect
locaVon
for
this
year's
IdeaDrop
house,
a
space
not
far
from
the
convenVon
center
where
people
came
together
to
connect,
share
ideas
and
discuss
important
topics
in
libraries
and
beyond.
With
the
help
of
their
fabulous
AV
tech
Albert,
the
house
not
only
live
streamed
conversaVons
from
librarians
and
thought-­‐leaders,
there
was
a
"confessional"
where
people
could
record
their
thoughts
on
SXSW
and
librarianship.
They
also
live
streamed
the
Ed
Snowden
simulcast
so
we
could
avoid
the
crowds,
enjoy
mimosas
and
watch
together
from
the
comfort
of
the
couch.
Photo
credit:
Mary
Abler
Text
by
Stacie
Ledden
from
hXp://www.sxswlam.org/impact-­‐collaboraVon-­‐
sxswi-­‐phenomenon

48. EveryLibrary
EveryLibrary
ensured
we
were
well
fed
and
well
connected
over
the
course
of
the
weekend,
sponsoring
breakfast
each
morning
at
the
IdeaDrop
house
and
meet-­‐ups
at
our
favorite
AusVn
jaunt
Mugshots.
John
Chrastka,
this
week
named
a
2014
Mover
and
Shaker,
talked
with
start-­‐ups
and
venture
capitalists
about
how
invesVng
in
libraries
is
invesVng
in
a
healthy
economic
future.
At
breakfast
each
morning,
we'd
discuss
our
successes
from
the
day
before,
what
we
were
excited
about,
what
we
had
planned
for
the
next
day.
Text
by
Stacie
Ledden
from
hXp://www.sxswlam.org/
impact-­‐collaboraVon-­‐sxswi-­‐
phenomenon

49. Library
Test
Kitchen
A
serendipidous
and
deligh€ul
addiVon
this
year
was
the
presence
of
the
Labrary,
Library
Test
Kitchen's
prototype
library
space
out
of
Harvard.
Jeff
Goldenson
and
Jessica
Yurkofsky
are
two
of
the
coolest
people
you'll
ever
meet
and
converged
on
the
lawn
of
AusVn's
O'Henry
Museum
to
show
off
their
student-­‐designed
library
machines.
They
provided
inspiraVon
and
parVcipaVon
to
SXSWi
aXendees,
showcasing
the
possibiliVes
and
creaVvity
that
abound
in
libraries.

50. A
first-­‐Vmer’s
experience:
Mary
Abler

51. Key
Partnership
Elements
• Shared
vision
• Complimentary
vision
• Shared
resources
• Complimentary
resources
• Solid
and
reliable
• All
partners
benefit
=
win

52. Vendors
• Sponsorship
started
in
2013
–
with
Proquest’s
sponsorship
of
the
#ideadrophouse
• In
2014,
InnovaVve
Interfaces
Inc.
sponsored
a
booth
on
the
trade
room
floor
with
open
access
to
#sxswLAM
friends
and
partners
• StarVng
in
2013
partners
also
contributed
cash
and
Vme
to
the
efforts
(EveryLibrary,
Carson
Block
ConsulVng)

53. …and
*you*
next!

54. Wait…
where
are
the
Archives
and
Museums?!?!

55. Want
to
help?
Ringmeister
• Coordinate
people
&
partners
(within
and
outside
of
LAM),
be
accountable,
inspire,
lead,
roll
up
sleeves,
ensure
it
happens,
whatever
it
is...
LogisVcs
Team
• Mark
the
road
ahead;
keep
us
informed
and
aware;
make
plans;
keep
us
ahead
and
confident;
head-­‐off
last-­‐minute
frenzies;
provide
logisVcs
at
major
milestones
(i.e.
physical
events
at
ALA
MW
and
SXSWi);
keep
the
curves
rounded
and
road
rock
steady...
MarkeVng
&
Branding
Team
• Keep
sxswLAM
informed;
keep
world
informed
about
sxswLAM;
promote
panelpicker
submissions
among
libraries;
promote
and
equip
voVng
for
LAM
panels;
outreach;
solicit
press
and
blogger
coverage;
coordinate
media
opportuniVes
with
#ideadrophouse;
keep
our
brand
clear
and
consistent;
spread
the
love
the
the
four
corners
of
the
earth...
Budget
and
Fundraising
• Someone’s
goXa
pay
for
all
this
stuff.
CreaVve
fundraising
ideas,
execuVon
and
collecVon.
Guide
budgetpartnerships
(with
markeVng
team)
for
sponsorships
or
co-­‐branding
(i.e.
Togather)
Crazy-­‐a##
SXSWi
site
impact
team
• Save
$
where
needed,
spend
where
needed.
Seek
out
&
cement
mutually
beneficial
Channel
‘Dre.
WWDD?
(What
Would
‘Dre
Do?)
to
ensure
sxswLAM
mindshare
at
the
conference.
Create
focused,
impac€ul
approach.
Reissue
legacy
ideas
(libraryboxen?)
and
find
new
avenues.
Working
with
logisVcs
and
budget
team,
coordinate
event
presence,
cheers
bar,
parVes,
and
other
groovy
stuff.

56. Other
ways
• ISA
program
• Administered
through
SXSW
• Badge
in
enchange
for
volunteer
help

57. Online
Presence
Website:
hXp://www.sxswlam.com/
Facebook:
#sxswLAM
=
Librar*
+
Archiv*
+
Museum*
hXps://www.facebook.com/groups/
sxswLAM/736334886389118/?
noVf_t=group_acVvity

58. QuesVons?
@CarsonBlock
www.carsonblock.com