1. Salford City College
Eccles Centre
Creative Media Production
1
Use of text:
(Title, Credits, animated captions, stings,
indents, interactive menus, web banner)
Web Banner found on persil.com
Brief description:
What do you see?
The Persil logo is on a white background. With a kid holding up binoculars in a grassy muddy
area showing that hes probably going to get muddy. There are different sub headings at the
bottom of the banner which will direct you to different parts of the website. When you hover
over a sub heading it lights up in orange.
Techniques used:
Animation, Visual Effects, Colour Rendering,
Graphics, Movement
The colouring is basic colours such as red, green and blue. There are painting marks on the side
of the web banner which look like kids have drawn them on.
There is different pictures that rotate and move across the screen showing different scenarios.
On the word Persil which is red there is a light outline which looks like the sun is shining on it.
Advanced techniques:
Blur, Sharpen, Distortion, Rotation, Opacity
Technical comments:
Video Format, Screen Ratio, Resolution,
Frame rate, Compression
The size of a full web banner is usually around 468x60.

2. Salford City College
Eccles Centre
Creative Media Production
2
Motion Graphics and Video Compositing Unit 64
Glossary
Motion graphics - Graphics that use video footage and/or animation technology to create the illusion of motion or rotation, graphics are
usually combined with audio for use in multimedia projects.
Compositing video - When there are several different clips of video are layered over one another to create a single image.
Interactive Menus – DVD Interface or Interactive Menus on a web page
Ident – The ‘call sign’ of a channel or production company to identify themselves on screen, usually shown before a programme.
Animated Captions – Animated Graphics layered over an image / video
Web Banners – A form of web advertising that is embedded into a web page. They are used to attract a viewer to their website. A Web
Banner usually a mix of motion graphics and video
Video Format - 3 Main Formats HD, PAL, NTSC. HD is the highest resolution (720 or 1080 vertical lines in the image). PAL is the UK
Standard definition image (576 vertical lines). NTSC is the US Standard definition image (480 vertical lines). Now in the
digital age we now look at video format in terms of pixels (i.e. High definition 1080; 1920 x 1080 or 2,073,600 pixels)
Screen ratio – Standard TV ratio is 4:3; this means that for every 4 units wide it is 3 units high. It is likely that the screen ratio will be
Widescreen (16:9) in a cinematic sequence.
Resolution – The amount of detail in an image or signal, such as Standard TV Definition and High Definition. See Video Format.
Frame Rate - The number of video or film frames displayed each second (frames per second; fps). PAL frame (standard UK TV) is 25
fps, NTSC (standard US TV) is 30 fps, film is 24 fps. This means as NTSC updates more regularly there is less strobing
(jerkiness).
Compression – The use of Codecs (WMV, DivX) to reduce the file size of a video by a variety of methods. This sometimes means a loss in
image quality (a “lossy”). Codecs are found in Video Cameras, DVD players / recorders, Editing Packages, Video upload
sites)

3. Salford City College
Eccles Centre
Creative Media Production
3