Overview of My Dental Marketing company and services ‘We believe your practice marketing should never be ad-hoc, but rather part of a larger strategy for business growth and prosperity. Long-term communication with your patients creates a valuable practice brand and builds your revenue.’ Our Services: Dental Website design A well-designed and effective website is the key to successful dental marketing. We understand the very specific online marketing needs of the dental community. Dental Online marketing services Once you have your website, you need to ensure that you can be found online. We can provide online marketing services such as SEO, PPC, email marketing, blog writing, and social media services. Dental Practice branding & identity Well-considered, professionally-designed dental practice branding instantly communicates your professionalism, competence, and character. We design materials that are a true representation of you and your practice. Dental Marketing services We have a comprehensive range of marketing services such as fully customised practice marketing campaigns, marketing planning and strategies, public relations, patient reactivation campaigns, and referral marketing solutions. Dental Marketing coaching and consultancy We have a team of marketing consultants that can work with you and your team throughout the nine-step process detailed in Fully Booked. Work with one of our experienced consultants who can answer all of your questions, provide guidance, and share the latest skills and knowledge needed to ensure your marketing is unsurpassed by your competition.

1. My Dental Marketing
& Wellsites
April 2015

2. Wellsites / My Dental Marketing
• Wellsites (est.2009)
• My Dental Marketing (rebranding 2015)
• Dental and Medical marketing specialists
• 75% Dental / 25% Health and Medical
• 13 people – 12 Australian based / 1 in UK

3. Wellsites / My Dental Marketing
• Worked with over 300 practices
• Prime Marketing – Partnership with Prime
Practice (March 2015)
• We understand that every practice is unique
• Range of solutions to meet business goals and
budget

4. Carolyn Dean
• Founder and director of Wellsites and My Dental
Marketing
• Over 21 years in IT marketing and sales
• Background in blue chip IT vendors
• 10 years specialising in health, medical and dental
• Speaker and author

5. Marketing problems for dentists

6. 3 Main Problems

7. 7 Main Mistakes
1. Not tracking – don’t know lifetime value for a patient /
not tracking their ROI
2. Want a ‘silver bullet’
3. Scattergun approach – no consistency
4. Procrastination
5. Thinking they can do it all by themselves
6. Taking short cuts and trying to save money
7. Not getting the right advice

8. Key Offerings

9. Website Offerings
Websites
• Websites/ Mobile Websites
• Photography
• Videos
• Copy writing
• Blog writing
• Email newsletters

10. Branding Offerings
• Branding
• Logos
• Brochures
• Signage
• Corporate style guides
• General graphic design

11. Email Newsletters
• Enhance practice reputation
• Educate patients
• Increase the lifetime value
of a patient.
• Leverage marketing efforts.

12. Online Reviews
• Review of online
presence
– Website
– Social media
– Online reputation
• Exclusive for Prime
Marketing

13. Marketing Planning
• Marketing planning and
strategy development.
• Practice overview,
market, competitor &
customer analysis.
• Marketing activity
implementation calendar

14. Marketing Coaching
• Quarterly marketing
coaching reviews
– Marketing review
– ROI tracking
– Goal setting
– Skills transfer

15. My Dental Marketing Box
• One year's worth of
promotions
• ‘Done for you’
• Monthly marketing to post
mailbox and inbox.
• Many touch points
– Online
– In the practice
– Direct to clients (email /post)

16. My Dental Marketing Box

20. My Dental Marketing Box
Phase 2
• Send cards directly to patients
• QR code tracking / ROI tracking
• Referral campaigns - Plastic card option

21. Coming Soon
• My Dental Reputation
• Online reputation
management tracking
software
• Critical to know “what is
being said about you”
• Late 2015

22. Dental Marketing Book
• Fully Booked - Dental marketing
secrets for a full appointment
schedule
• 8 steps to:
– have a full appointment schedule
– easily attract new patients
– retain existing and grow referrals
• Publish late 2015

23. Thank You
• Carolyn Dean
• 02 9410 1507
• carolyn@wellsites.com.au
• www.wellsites.com.au
• www.mydentalmarketing.com.au