1. Summer Associate Program

2. “Remember... Your worth is not
measured in likes, comment, notes,
or follower count.”

3. About Us
Ruby Media Group has been a pioneer in the digital PR
Revolution for over five years. Our reputation for corporate
communicatoins in Westchester, Fairfield and Manhattan
is unsurpassed. Ruby Media’s insight into corporate
communications has led to our award-winning reputation in the
region.
Ruby Media has a stellar track record of securing press
placements in local, national and trade outlets across
traditional and digital media channels. We pride ourselves
in our ability to extract our clients’ strengths, develop story
ideas, and create compelling news angles to ensure that
journalists use our clients as story sources and topic thought
leaders. Ruby Media Group utilizes social media to share press
placements, connect with bloggers, and get on the radar of
editors while executing multi-platform campaigns.

4. RMG Summer Associate Program
Associates will have a unique opportunity to hone their skills
in PR and social media that directly impacts company growth
and new business development. Challenges are given weekly
in order to advance associates’ skills and training as future
publicists and corporate communication professionals.
Our associate program also includes weekly networking
opportunities, webinars and events to mingle with some of
the top industry professionals. By the end of the summer,
associates will have a wide range of real world work experience
in the field to add to their resumes!
Warning: this does not involve getting coffee, organizing files,
or making copies.

5. Let Us Help You
During the program, we want to help associates advance their long-
term career goals and develop skills that they would never have
the opportunity to recieve anywhere else. Associates will gain the
following:
• RMG Summer Associate Alumni Networking
• Increased technical knowledge of PR and Social Media education
programs
• Weekly webinars to increase your knowledge of the industry
• Media list development training
• PR writing: press releases, PR, fact sheets and strategic planning
• Event execution
• Portfolio development

6. A Glimpse Into the Ruby Life
Associates will receive daily schedules via email the night before with
assignments for the next day. Deliverables will be included with a creative brief
on each project assigned.
Weekly meetings are held to ensure that each team member is on the right
track with assignments and to answer any questions the team may have.
At the end of the week, there will be a weekly update held by the associates
with their supervisor to present their progress on deliverables completed.

7. Challenges to Hone Your Skills
The weekly challenge program will test associates with high-level strategic
communications projects that will impact the company’s future growth strategy.
Details:
• Associates will be given weekly challenges, which will enable them to
get strong work experience in the primary areas of: public relations,
strategic planning, research and measurement. The challenges will provide
opportunities to learn and soak up information through engaging in technical
work in associates’ majors.
• The company CEO, Kris Ruby, will hold open discussions where valuable
feedback will be provided on all challenge work after it is reviewed.
Orientation Overview:
During the orientation, associates get to know each other, the company, the
clients and formal internal procedures. Associates will be given access to an
online server that will store all the information that will be needed for the
duration of the internship.
“The challenges gave me a chance to
explore the areas of public relations that I
would have never had the chance to work
on if I worked at a larger firm.”
- Rachel Robbins, University of Delaware

8. Who is Eligible?
The Summer Associate Program seeks rising seniors who have
a passion in developing a career in public relations and social
media. Many applicants have little to no prior experience in the
industry. Candidates with recent degrees are also welcome to
apply. This is a highly selective and prestigious program with a
four percent acceptance rate.
Program Dates
The Summer Associate Program starts in June and
ends in August. We accept applicants on a rolling basis
from January through the end of March.
Application Requirements
Make sure to submit the following items to
kruby@rubymediagroup.com.
• Resume
• Cover Letter
• One writing sample (blog post or article submission
• A sample PR or Social Media strategy that best exemplifies your
strategic thought process
• A sample pitch on a new product launch to an editor OR sample
social media posts on a new product launch
Be sure to review your application and submit! Good luck!

9. Summer Research Project
One month into your program, you will have the opportunity to choose
a research project that you will work on daily that aligns with your
career goals. At the end of the summer, you will have the opportunity to
present your key findings in front of senior-level executives. The goal is
for each of the associates to become an expert in their desired field of
study and have relevant course work to add to their resume at the end
of the internship.
Program Description
At Ruby Media Group, we want to invest in our associates education. Every
week, you will have the unique opportunity to listen to a webinar from a
PR professional in the field. These webinars are part of the Bulldog Reporter
PR University Passport program, a highly coveted training program for top-
level senior PR executives. Additionally, Ruby Media Group prides itself in
presenting a well-rounded associates program where you can experience
some of the top social networking activities-both online and off! It is our goal
for you to leave the internship with new contacts in the PR Industry from your
time at Ruby Media Group. Throughout the summer, we will email you the top
event roundups and networking opportunities to help build your database.
“One of the most significant things
I’ve taken away from this internship is
that at the end of the day, you have to
find your own place in this field and
know your strengths and weaknesses to
flourish.”
- Maya Seshadri, Boston University

10. End of Summer Review
At the end of the summer, each associate will have the rare
opportunity meet with senior-level executives at Ruby Media
Group for one hour. In the review, the following will be
covered:
• How the agency utilized the work created throughout the
summer
• A thorough review of the associates’ strengths and
recommended path of study for next steps
• How work was used to further new business development
goals for company
• Resume & cover letter review
• Career recommendations
The summer associate program will conclude with an awards
night for the internship challenge program and a formal
goodbye dinner.
“I really enjoyed learning such a diverse array of skills
during my time with Ruby Media Group. I learned a
lot about how to secure media placements and where
to find relevant queries for clients, as well as how
to blog and maintain a consistent voice within the
blog that reflects the company or person that you are
writing for.”
-Aurora Stromberg, Ohio State University

11. Events

12. Events
Over the course of the summer, associates will have the opportunity to
organize and execute high-level events for the company. You will be able to
coordinate event logistics with vendors and your direct work on each event
will help make it a success. Additionally, this will give the opportunity to
understand event targeting and buyer personas.
This will give associates the opportunity to break out their creativity, and
show off what they can contribute to the company. Each associate will create
a proposed theme and plan of execution. The event theme will be chosen by
senior-level management and the associate team will work together to bring
the theme to life by executing a real life event for the company.

13. Send Applications to:
kruby@rubymediagroup.com
17 State St.
Suite 4000
New York, NY 10004