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TERUEL 2.0,  SOCIAL MEDIA BEST   PRACTICES. Trysil 24-05-2011 Carmen Urbano, DIPUTACIÓN DE TERUEL, (SPAIN)
TERUEL, ARAGON, SPAIN. ,[object Object],Policies against  depopulation in  mountain areas
We need to communicate! ,[object Object],[object Object],[object Object],Policies against  depopulation in  mountain areas
In Teruel, since last year: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Policies against  depopulation in  mountain areas
In Spain, we socialize! Policies against  depopulation in  mountain areas 10. Marca 11. El Mundo 12. El País 13. MSN 14. TUENTI
In Spain, we socialize! Policies against  depopulation in  mountain areas
Web 2.0 in Spain, what we use the most for business? Policies against  depopulation in  mountain areas ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Training , the key point: ,[object Object],[object Object],[object Object],Policies against  depopulation in  mountain areas
[object Object],My experience in the last few months: Policies against  depopulation in  mountain areas
My experience in the last few months: Policies against  depopulation in  mountain areas
Policies against  depopulation in  mountain areas II Forum  “ Teruel is Tourism ”   (by Diputación de Teruel) ,[object Object]
In  Teruel , what do we use the most apart from personal purposes? Policies against  depopulation in  mountain areas ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Policies against  depopulation in  mountain areas TERUEL 2.0 SOME OF THE MOST INTERESTING SOCIAL MEDIA INITIATIVES
Policies against  depopulation in  mountain areas TERUEL 2.0, succesful experiences HAM FROM TERUEL  IS ALSO VERY ACTIVE IN FACEBOOK, TWITTER AND YOUTUBE:  www . jamondeteruel . com   http:// dojamondeteruel . blogspot . com
“ MATARRANYA CONECTA ” : NEW WAY TO PROMOTE HAM FROM TERUEL AND MATARRANYA territory: round table broadcast by streaming and live connection with Barcelona and Valencia Aragon´s social centers. Twitter conversation: #matarranya20 TERUEL 2.0, succesful experiences VIDEO:  http:// vimeo . com /23722003
TERUEL 2.0, succesful experiences http:// www .casamata. net / : FOODS FROM TERUEL,  CASA MATA , international and social website. Policies against  depopulation in  mountain areas
TERUEL 2.0, succesful experiences OUR MOST SOCIAL HOTEL:  LA TRUFA NEGRA  “BLACK TRUFFLE HOTEL”:  http:// www . latrufanegra . com   (original social network for trekking lovers...)
TERUEL 2.0, succesful experiences NEARLY 100% OF THEIR CLIENTS ARE INTERNAUTES:  http:// www . elrincondelatalega .es   Policies against  depopulation in  mountain areas
IT´S TIME TO CHANGE OUR TOURIST PROMOTION!: HOTEL LA FABRICA DE SOLFA AND THE  STREAMING  (LIVE TV):  http:// fabricadesolfa . com /   TERUEL 2.0, succesful experiences
TERUEL 2.0, succesful experiences ,[object Object],[object Object],For micology lovers, etc... Policies against  depopulation in  mountain areas
ADVENTURE, WALKING HOLIDAYS... MAESTREX , one of our most international and social practice about rural tourism,  http:// www . maestrex .es   TERUEL 2.0, succesful experiences
TERUEL 2.0, succesful experiences NETWORK and BLOG FOR RURAL LOVERS IMPLIED IN SUSTAINABLE DEVELOPMENT:  http:// participacionruralviva . ning . com /   Policies against  depopulation in  mountain areas
TERUEL 2.0, succesful experiences TO RETURN TO A RURAL TERRITORY  by Joaquim Braulio (Tronchón), very active person defending rural territories opportunities. Policies against  depopulation in  mountain areas
TERUEL 2.0, succesful experiences Policies against  depopulation in  mountain areas NETWORK FOR  CYCLING  LOVERS BELONGING TO A  MONDIAL NETWORK :  http:// www . pedalesdelosports . org
TERUEL 2.0, succesful experiences Policies against  depopulation in  mountain areas PALENTEOLOGY AND  DINOSAURS  are social with DINOPOLIS:  http:// www . dinopolis .es
TERUEL 2.0, succesful experiences GEOPOSITIONING WITH FOURSQUARE TO ATTRACK PEOPLE TO THE  SHOPS, CAFETERIAS, ETC. ... MUÑOZ ,  www . dulcesdeteruel . com
TERUEL 2.0, succesful experiences Policies against  depopulation in  mountain areas ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
TERUEL 2.0, succesful experiences Policies against  depopulation in  mountain areas ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Conclusions ,[object Object],[object Object],[object Object],[object Object]
We are waiting for you, we are social Teruel! Policies against  depopulation in  mountain areas We love communication!.

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SOCIAL MEDIA EXPERIENCES IN TERUEL, SPAIN. (Para el programa europeo PADIMA, representando a la Diputación de Teruel).

  • 1. TERUEL 2.0, SOCIAL MEDIA BEST PRACTICES. Trysil 24-05-2011 Carmen Urbano, DIPUTACIÓN DE TERUEL, (SPAIN)
  • 2.
  • 3.
  • 4.
  • 5. In Spain, we socialize! Policies against depopulation in mountain areas 10. Marca 11. El Mundo 12. El País 13. MSN 14. TUENTI
  • 6. In Spain, we socialize! Policies against depopulation in mountain areas
  • 7.
  • 8.
  • 9.
  • 10. My experience in the last few months: Policies against depopulation in mountain areas
  • 11.
  • 12.
  • 13. Policies against depopulation in mountain areas TERUEL 2.0 SOME OF THE MOST INTERESTING SOCIAL MEDIA INITIATIVES
  • 14. Policies against depopulation in mountain areas TERUEL 2.0, succesful experiences HAM FROM TERUEL IS ALSO VERY ACTIVE IN FACEBOOK, TWITTER AND YOUTUBE: www . jamondeteruel . com http:// dojamondeteruel . blogspot . com
  • 15. “ MATARRANYA CONECTA ” : NEW WAY TO PROMOTE HAM FROM TERUEL AND MATARRANYA territory: round table broadcast by streaming and live connection with Barcelona and Valencia Aragon´s social centers. Twitter conversation: #matarranya20 TERUEL 2.0, succesful experiences VIDEO: http:// vimeo . com /23722003
  • 16. TERUEL 2.0, succesful experiences http:// www .casamata. net / : FOODS FROM TERUEL, CASA MATA , international and social website. Policies against depopulation in mountain areas
  • 17. TERUEL 2.0, succesful experiences OUR MOST SOCIAL HOTEL: LA TRUFA NEGRA “BLACK TRUFFLE HOTEL”: http:// www . latrufanegra . com (original social network for trekking lovers...)
  • 18. TERUEL 2.0, succesful experiences NEARLY 100% OF THEIR CLIENTS ARE INTERNAUTES: http:// www . elrincondelatalega .es Policies against depopulation in mountain areas
  • 19. IT´S TIME TO CHANGE OUR TOURIST PROMOTION!: HOTEL LA FABRICA DE SOLFA AND THE STREAMING (LIVE TV): http:// fabricadesolfa . com / TERUEL 2.0, succesful experiences
  • 20.
  • 21. ADVENTURE, WALKING HOLIDAYS... MAESTREX , one of our most international and social practice about rural tourism, http:// www . maestrex .es TERUEL 2.0, succesful experiences
  • 22. TERUEL 2.0, succesful experiences NETWORK and BLOG FOR RURAL LOVERS IMPLIED IN SUSTAINABLE DEVELOPMENT: http:// participacionruralviva . ning . com / Policies against depopulation in mountain areas
  • 23. TERUEL 2.0, succesful experiences TO RETURN TO A RURAL TERRITORY by Joaquim Braulio (Tronchón), very active person defending rural territories opportunities. Policies against depopulation in mountain areas
  • 24. TERUEL 2.0, succesful experiences Policies against depopulation in mountain areas NETWORK FOR CYCLING LOVERS BELONGING TO A MONDIAL NETWORK : http:// www . pedalesdelosports . org
  • 25. TERUEL 2.0, succesful experiences Policies against depopulation in mountain areas PALENTEOLOGY AND DINOSAURS are social with DINOPOLIS: http:// www . dinopolis .es
  • 26. TERUEL 2.0, succesful experiences GEOPOSITIONING WITH FOURSQUARE TO ATTRACK PEOPLE TO THE SHOPS, CAFETERIAS, ETC. ... MUÑOZ , www . dulcesdeteruel . com
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  • 30. We are waiting for you, we are social Teruel! Policies against depopulation in mountain areas We love communication!.

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