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XXIXth INTERNATIONAL CONGRESS OF
GENEALOGICAL AND HERALDIC SCIENCES
Stuttgart - Hotel Le Méridien - 12 to 17th September 2010
TheSemantic Organization of PrimitiveHeraldry: A Semiotic Approach to Medieval Identity
FEUP/FLUPUniversidadedo Porto - EscolaSuperior deArteseDesign deMatosinhos
1
I Introduction
 Background
 Motivation
 Objectives
 Problem
30 / 0
XXIXth INTERNATIONAL CONGRESS OF
GENEALOGICAL AND HERALDIC SCIENCES
Stuttgart - Hotel Le Méridien - 12 to 17th September 2010
TheSemantic Organization of PrimitiveHeraldry: A Semiotic Approach to Medieval Identity
FEUP/FLUPUniversidadedo Porto - EscolaSuperior deArteseDesign deMatosinhos
2
II Methodology
 Stateof theart
 Variables
 Quantification
 Hypothesis’ formulation
 Dataanalyses
 Hypothesis’ validation
 Propositions
 Justifications
32 / 23
XXIXth INTERNATIONAL CONGRESS OF
GENEALOGICAL AND HERALDIC SCIENCES
Stuttgart - Hotel Le Méridien - 12 to 17th September 2010
TheSemantic Organization of PrimitiveHeraldry: A Semiotic Approach to Medieval Identity
FEUP/FLUPUniversidadedo Porto - EscolaSuperior deArteseDesign deMatosinhos
3
II Methodology
 Stateof theart
 Variables
 Quantification
 Hypothesis’ formulation
 Dataanalyses
 Hypothesis’ validation
 Propositions
 Justifications
33 / 25
XXIXth INTERNATIONAL CONGRESS OF
GENEALOGICAL AND HERALDIC SCIENCES
Stuttgart - Hotel Le Méridien - 12 to 17th September 2010
TheSemantic Organization of PrimitiveHeraldry: A Semiotic Approach to Medieval Identity
FEUP/FLUPUniversidadedo Porto - EscolaSuperior deArteseDesign deMatosinhos
4
Variables
 Semantic modesof Heraldry
 Canting armsand rebuses
 Denominant
 Designant
 Heraldic parophony
 Blazoning
33 / 25
XXIXth INTERNATIONAL CONGRESS OF
GENEALOGICAL AND HERALDIC SCIENCES
Stuttgart - Hotel Le Méridien - 12 to 17th September 2010
TheSemantic Organization of PrimitiveHeraldry: A Semiotic Approach to Medieval Identity
FEUP/FLUPUniversidadedo Porto - EscolaSuperior deArteseDesign deMatosinhos
5
Semantic Modes of Heraldry
 Association
 Transmission
 Identification
XXIXth INTERNATIONAL CONGRESS OF
GENEALOGICAL AND HERALDIC SCIENCES
Stuttgart - Hotel Le Méridien - 12 to 17th September 2010
TheSemantic Organization of PrimitiveHeraldry: A Semiotic Approach to Medieval Identity
FEUP/FLUPUniversidadedo Porto - EscolaSuperior deArteseDesign deMatosinhos
6
Canting Arms and Rebuses
XXIXth INTERNATIONAL CONGRESS OF
GENEALOGICAL AND HERALDIC SCIENCES
Stuttgart - Hotel Le Méridien - 12 to 17th September 2010
TheSemantic Organization of PrimitiveHeraldry: A Semiotic Approach to Medieval Identity
FEUP/FLUPUniversidadedo Porto - EscolaSuperior deArteseDesign deMatosinhos
7
Heraldic Parophony
Association by phonetic correspondence of the designation of one or
more original visual heraldic elements, the designant, and the
denomination, direct or indirect of the blazon’s referent, the
denominant.
Antwerpen Hand werpen
denominant designant
XXIXth INTERNATIONAL CONGRESS OF
GENEALOGICAL AND HERALDIC SCIENCES
Stuttgart - Hotel Le Méridien - 12 to 17th September 2010
TheSemantic Organization of PrimitiveHeraldry: A Semiotic Approach to Medieval Identity
FEUP/FLUPUniversidadedo Porto - EscolaSuperior deArteseDesign deMatosinhos
8
II Methodology
 Stateof theart
 Variables
 Quantification
 Hypothesis’ formulation
 Dataanalyses
 Hypothesis’ validation
 Propositions
 Justifications
35 / 48
XXIXth INTERNATIONAL CONGRESS OF
GENEALOGICAL AND HERALDIC SCIENCES
Stuttgart - Hotel Le Méridien - 12 to 17th September 2010
TheSemantic Organization of PrimitiveHeraldry: A Semiotic Approach to Medieval Identity
FEUP/FLUPUniversidadedo Porto - EscolaSuperior deArteseDesign deMatosinhos
9
Quantification
 Lower boundary
 Metaplasms
 Limitations
 Adjustments
 Model
 Upper boundary
35 / 48
XXIXth INTERNATIONAL CONGRESS OF
GENEALOGICAL AND HERALDIC SCIENCES
Stuttgart - Hotel Le Méridien - 12 to 17th September 2010
TheSemantic Organization of PrimitiveHeraldry: A Semiotic Approach to Medieval Identity
FEUP/FLUPUniversidadedo Porto - EscolaSuperior deArteseDesign deMatosinhos
10
Lower Boundary
no discretion
XXIXth INTERNATIONAL CONGRESS OF
GENEALOGICAL AND HERALDIC SCIENCES
Stuttgart - Hotel Le Méridien - 12 to 17th September 2010
TheSemantic Organization of PrimitiveHeraldry: A Semiotic Approach to Medieval Identity
FEUP/FLUPUniversidadedo Porto - EscolaSuperior deArteseDesign deMatosinhos
11
Lower Boundary
no discretion
XXIXth INTERNATIONAL CONGRESS OF
GENEALOGICAL AND HERALDIC SCIENCES
Stuttgart - Hotel Le Méridien - 12 to 17th September 2010
TheSemantic Organization of PrimitiveHeraldry: A Semiotic Approach to Medieval Identity
FEUP/FLUPUniversidadedo Porto - EscolaSuperior deArteseDesign deMatosinhos
12
Quantification
 Lower boundary
 Metaplasms
 Limitations
 Adjustments
 Model
 Upper boundary
35 / 48
XXIXth INTERNATIONAL CONGRESS OF
GENEALOGICAL AND HERALDIC SCIENCES
Stuttgart - Hotel Le Méridien - 12 to 17th September 2010
TheSemantic Organization of PrimitiveHeraldry: A Semiotic Approach to Medieval Identity
FEUP/FLUPUniversidadedo Porto - EscolaSuperior deArteseDesign deMatosinhos
13
Metaplasms
XXIXth INTERNATIONAL CONGRESS OF
GENEALOGICAL AND HERALDIC SCIENCES
Stuttgart - Hotel Le Méridien - 12 to 17th September 2010
TheSemantic Organization of PrimitiveHeraldry: A Semiotic Approach to Medieval Identity
FEUP/FLUPUniversidadedo Porto - EscolaSuperior deArteseDesign deMatosinhos
14
Quantification
 Lower boundary
 Metaplasms
 Limitations
 Adjustments
 Model
 Upper boundary
35 / 48
XXIXth INTERNATIONAL CONGRESS OF
GENEALOGICAL AND HERALDIC SCIENCES
Stuttgart - Hotel Le Méridien - 12 to 17th September 2010
TheSemantic Organization of PrimitiveHeraldry: A Semiotic Approach to Medieval Identity
FEUP/FLUPUniversidadedo Porto - EscolaSuperior deArteseDesign deMatosinhos
15
Quantification
 Lower boundary
 Metaplasms
 Limitations
 Adjustments
 Model
 Upper boundary
35 / 48
XXIXth INTERNATIONAL CONGRESS OF
GENEALOGICAL AND HERALDIC SCIENCES
Stuttgart - Hotel Le Méridien - 12 to 17th September 2010
TheSemantic Organization of PrimitiveHeraldry: A Semiotic Approach to Medieval Identity
FEUP/FLUPUniversidadedo Porto - EscolaSuperior deArteseDesign deMatosinhos
16
Model
Formulas
XXIXth INTERNATIONAL CONGRESS OF
GENEALOGICAL AND HERALDIC SCIENCES
Stuttgart - Hotel Le Méridien - 12 to 17th September 2010
TheSemantic Organization of PrimitiveHeraldry: A Semiotic Approach to Medieval Identity
FEUP/FLUPUniversidadedo Porto - EscolaSuperior deArteseDesign deMatosinhos
17
Model
Number of charactersor phonemes
_Antwerpen > Handwerpen
nD= 9; nd= 10
XXIXth INTERNATIONAL CONGRESS OF
GENEALOGICAL AND HERALDIC SCIENCES
Stuttgart - Hotel Le Méridien - 12 to 17th September 2010
TheSemantic Organization of PrimitiveHeraldry: A Semiotic Approach to Medieval Identity
FEUP/FLUPUniversidadedo Porto - EscolaSuperior deArteseDesign deMatosinhos
18
Model
Coefficient of transposition
_Antwerpen > Handwerpen
t = 0
XXIXth INTERNATIONAL CONGRESS OF
GENEALOGICAL AND HERALDIC SCIENCES
Stuttgart - Hotel Le Méridien - 12 to 17th September 2010
TheSemantic Organization of PrimitiveHeraldry: A Semiotic Approach to Medieval Identity
FEUP/FLUPUniversidadedo Porto - EscolaSuperior deArteseDesign deMatosinhos
19
Model
Coefficient of character
_Antwerpen > Andwerpen
c = 0.5
_Antwerpen > Handwerpen
c = 1
XXIXth INTERNATIONAL CONGRESS OF
GENEALOGICAL AND HERALDIC SCIENCES
Stuttgart - Hotel Le Méridien - 12 to 17th September 2010
TheSemantic Organization of PrimitiveHeraldry: A Semiotic Approach to Medieval Identity
FEUP/FLUPUniversidadedo Porto - EscolaSuperior deArteseDesign deMatosinhos
20
Model
Coefficient of position
p = 1p = 1.5
_Antwerpen > Andwerpen_Antwerpen > Handwerpen
XXIXth INTERNATIONAL CONGRESS OF
GENEALOGICAL AND HERALDIC SCIENCES
Stuttgart - Hotel Le Méridien - 12 to 17th September 2010
TheSemantic Organization of PrimitiveHeraldry: A Semiotic Approach to Medieval Identity
FEUP/FLUPUniversidadedo Porto - EscolaSuperior deArteseDesign deMatosinhos
21
Model
Total number of transformations
_Antwerpen > Handwerpen > _Andwerpen
j = 2
XXIXth INTERNATIONAL CONGRESS OF
GENEALOGICAL AND HERALDIC SCIENCES
Stuttgart - Hotel Le Méridien - 12 to 17th September 2010
TheSemantic Organization of PrimitiveHeraldry: A Semiotic Approach to Medieval Identity
FEUP/FLUPUniversidadedo Porto - EscolaSuperior deArteseDesign deMatosinhos
22
Model
Discretion index
k = 2 [ ( 0.5 x
1 + 0 ) + ( 1 x
1.5 + 0 ) ] / 10 = 0.4
XXIXth INTERNATIONAL CONGRESS OF
GENEALOGICAL AND HERALDIC SCIENCES
Stuttgart - Hotel Le Méridien - 12 to 17th September 2010
TheSemantic Organization of PrimitiveHeraldry: A Semiotic Approach to Medieval Identity
FEUP/FLUPUniversidadedo Porto - EscolaSuperior deArteseDesign deMatosinhos
23
Quantification
 Lower boundary
 Metaplasms
 Limitations
 Adjustments
 Model
 Upper boundary
35 / 48
XXIXth INTERNATIONAL CONGRESS OF
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Stuttgart - Hotel Le Méridien - 12 to 17th September 2010
TheSemantic Organization of PrimitiveHeraldry: A Semiotic Approach to Medieval Identity
FEUP/FLUPUniversidadedo Porto - EscolaSuperior deArteseDesign deMatosinhos
24
Upper Boundary
allowablediscretion
XXIXth INTERNATIONAL CONGRESS OF
GENEALOGICAL AND HERALDIC SCIENCES
Stuttgart - Hotel Le Méridien - 12 to 17th September 2010
TheSemantic Organization of PrimitiveHeraldry: A Semiotic Approach to Medieval Identity
FEUP/FLUPUniversidadedo Porto - EscolaSuperior deArteseDesign deMatosinhos
25
II Methodology
 Stateof theart
 Variables
 Quantification
 Hypothesis’ formulation
 Dataanalyses
 Hypothesis’ validation
 Propositions
 Justifications
38 / 82
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Stuttgart - Hotel Le Méridien - 12 to 17th September 2010
TheSemantic Organization of PrimitiveHeraldry: A Semiotic Approach to Medieval Identity
FEUP/FLUPUniversidadedo Porto - EscolaSuperior deArteseDesign deMatosinhos
26
Hypothesis’ Formulation
Hypothesis: It is possible to admit the existence of
parophony for the primitive representation of the
Portuguesecoat of arms.
(Hypothesis: It is possible to admit the existence of
parophony for the primitive representation of territorial
coatsof arms.)
38 / 82
XXIXth INTERNATIONAL CONGRESS OF
GENEALOGICAL AND HERALDIC SCIENCES
Stuttgart - Hotel Le Méridien - 12 to 17th September 2010
TheSemantic Organization of PrimitiveHeraldry: A Semiotic Approach to Medieval Identity
FEUP/FLUPUniversidadedo Porto - EscolaSuperior deArteseDesign deMatosinhos
27
II Methodology
 Stateof theart
 Variables
 Quantification
 Hypothesis’ formulation
 Dataanalyses
 Hypothesis’ validation
 Propositions
 Justifications
39 / 86
XXIXth INTERNATIONAL CONGRESS OF
GENEALOGICAL AND HERALDIC SCIENCES
Stuttgart - Hotel Le Méridien - 12 to 17th September 2010
TheSemantic Organization of PrimitiveHeraldry: A Semiotic Approach to Medieval Identity
FEUP/FLUPUniversidadedo Porto - EscolaSuperior deArteseDesign deMatosinhos
28
II Methodology
 Stateof theart
 Variables
 Quantification
 Hypothesis’ formulation
 Dataanalyses
 Hypothesis’ validation
 Propositions
 Justifications
39 / 91
XXIXth INTERNATIONAL CONGRESS OF
GENEALOGICAL AND HERALDIC SCIENCES
Stuttgart - Hotel Le Méridien - 12 to 17th September 2010
TheSemantic Organization of PrimitiveHeraldry: A Semiotic Approach to Medieval Identity
FEUP/FLUPUniversidadedo Porto - EscolaSuperior deArteseDesign deMatosinhos
29
II Methodology
 Stateof theart
 Variables
 Quantification
 Hypothesis’ formulation
 Dataanalyses
 Hypothesis’ validation
 Propositions
 Justifications
39 / 93
XXIXth INTERNATIONAL CONGRESS OF
GENEALOGICAL AND HERALDIC SCIENCES
Stuttgart - Hotel Le Méridien - 12 to 17th September 2010
TheSemantic Organization of PrimitiveHeraldry: A Semiotic Approach to Medieval Identity
FEUP/FLUPUniversidadedo Porto - EscolaSuperior deArteseDesign deMatosinhos
30
II Methodology
 Stateof theart
 Variables
 Quantification
 Hypothesis’ formulation
 Dataanalyses
 Hypothesis’ validation
 Propositions
 Justifications
40 / 95
XXIXth INTERNATIONAL CONGRESS OF
GENEALOGICAL AND HERALDIC SCIENCES
Stuttgart - Hotel Le Méridien - 12 to 17th September 2010
TheSemantic Organization of PrimitiveHeraldry: A Semiotic Approach to Medieval Identity
FEUP/FLUPUniversidadedo Porto - EscolaSuperior deArteseDesign deMatosinhos
31
III Data Analyses
 Syntactic analysis
 Quantitativeanalysis
 Qualitativeanalysis
• Determination
• Classification
• Semiotic organization
40 / 97
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Stuttgart - Hotel Le Méridien - 12 to 17th September 2010
TheSemantic Organization of PrimitiveHeraldry: A Semiotic Approach to Medieval Identity
FEUP/FLUPUniversidadedo Porto - EscolaSuperior deArteseDesign deMatosinhos
32
Semiotic Organization
 Referent
 Metonymy
 Verbalization
 Accommodation
 Sematization
 Designant
 Signifier
48 / 181
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TheSemantic Organization of PrimitiveHeraldry: A Semiotic Approach to Medieval Identity
FEUP/FLUPUniversidadedo Porto - EscolaSuperior deArteseDesign deMatosinhos
33
Referent
 Direct designation
 Transferred arms
48 / 181
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TheSemantic Organization of PrimitiveHeraldry: A Semiotic Approach to Medieval Identity
FEUP/FLUPUniversidadedo Porto - EscolaSuperior deArteseDesign deMatosinhos
34
County of Bar
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TheSemantic Organization of PrimitiveHeraldry: A Semiotic Approach to Medieval Identity
FEUP/FLUPUniversidadedo Porto - EscolaSuperior deArteseDesign deMatosinhos
35
Bar-le-Duc
Bar < FRE | FRE > Bars
Basses
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TheSemantic Organization of PrimitiveHeraldry: A Semiotic Approach to Medieval Identity
FEUP/FLUPUniversidadedo Porto - EscolaSuperior deArteseDesign deMatosinhos
36
Referent
 Direct designation
 Transferred arms
48 / 181
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TheSemantic Organization of PrimitiveHeraldry: A Semiotic Approach to Medieval Identity
FEUP/FLUPUniversidadedo Porto - EscolaSuperior deArteseDesign deMatosinhos
37
Kingdom of Majorca
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TheSemantic Organization of PrimitiveHeraldry: A Semiotic Approach to Medieval Identity
FEUP/FLUPUniversidadedo Porto - EscolaSuperior deArteseDesign deMatosinhos
38
Semiotic Organization
 Referent
 Metonymy
 Verbalization
 Accommodation
 Sematization
 Designant
 Signifier
48 / 181
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Stuttgart - Hotel Le Méridien - 12 to 17th September 2010
TheSemantic Organization of PrimitiveHeraldry: A Semiotic Approach to Medieval Identity
FEUP/FLUPUniversidadedo Porto - EscolaSuperior deArteseDesign deMatosinhos
39
Referent’s Metonymy
 Residential
 Capital
 Territorial
 Oronymy
 Hydronymy
 Anthroponymy
 Ethnonymy
42 / 119
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TheSemantic Organization of PrimitiveHeraldry: A Semiotic Approach to Medieval Identity
FEUP/FLUPUniversidadedo Porto - EscolaSuperior deArteseDesign deMatosinhos
40
County of Schauenburg
XXIXth INTERNATIONAL CONGRESS OF
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Stuttgart - Hotel Le Méridien - 12 to 17th September 2010
TheSemantic Organization of PrimitiveHeraldry: A Semiotic Approach to Medieval Identity
FEUP/FLUPUniversidadedo Porto - EscolaSuperior deArteseDesign deMatosinhos
41
Nesselberg
Nesselberg < GER | GER > Nessel
Nettle
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TheSemantic Organization of PrimitiveHeraldry: A Semiotic Approach to Medieval Identity
FEUP/FLUPUniversidadedo Porto - EscolaSuperior deArteseDesign deMatosinhos
42
Referent’s Metonymy
 Residential
 Capital
 Territorial
 Oronymy
 Hydronymy
 Anthroponymy
 Ethnonymy
42 / 119
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Stuttgart - Hotel Le Méridien - 12 to 17th September 2010
TheSemantic Organization of PrimitiveHeraldry: A Semiotic Approach to Medieval Identity
FEUP/FLUPUniversidadedo Porto - EscolaSuperior deArteseDesign deMatosinhos
43
Kingdom of England III
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TheSemantic Organization of PrimitiveHeraldry: A Semiotic Approach to Medieval Identity
FEUP/FLUPUniversidadedo Porto - EscolaSuperior deArteseDesign deMatosinhos
44
London
Londres< ANO | ANO > Leon Treis
Lion Three
XXIXth INTERNATIONAL CONGRESS OF
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TheSemantic Organization of PrimitiveHeraldry: A Semiotic Approach to Medieval Identity
FEUP/FLUPUniversidadedo Porto - EscolaSuperior deArteseDesign deMatosinhos
45
Referent’s Metonymy
 Residential
 Capital
 Territorial
 Oronymy
 Hydronymy
 Anthroponymy
 Ethnonymy
42 / 119
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Stuttgart - Hotel Le Méridien - 12 to 17th September 2010
TheSemantic Organization of PrimitiveHeraldry: A Semiotic Approach to Medieval Identity
FEUP/FLUPUniversidadedo Porto - EscolaSuperior deArteseDesign deMatosinhos
46
Duchy of Brittany
XXIXth INTERNATIONAL CONGRESS OF
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TheSemantic Organization of PrimitiveHeraldry: A Semiotic Approach to Medieval Identity
FEUP/FLUPUniversidadedo Porto - EscolaSuperior deArteseDesign deMatosinhos
47
Brittany
Breizh < BRI | BRI > Brizh
Spotted
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TheSemantic Organization of PrimitiveHeraldry: A Semiotic Approach to Medieval Identity
FEUP/FLUPUniversidadedo Porto - EscolaSuperior deArteseDesign deMatosinhos
48
Referent’s Metonymy
 Residential
 Capital
 Territorial
 Oronymy
 Hydronymy
 Anthroponymy
 Ethnonymy
42 / 119
XXIXth INTERNATIONAL CONGRESS OF
GENEALOGICAL AND HERALDIC SCIENCES
Stuttgart - Hotel Le Méridien - 12 to 17th September 2010
TheSemantic Organization of PrimitiveHeraldry: A Semiotic Approach to Medieval Identity
FEUP/FLUPUniversidadedo Porto - EscolaSuperior deArteseDesign deMatosinhos
49
Referent’s Metonymy
 Residential
 Capital
 Territorial
 Oronymy
 Hydronymy
 Anthroponymy
 Ethnonymy
42 / 119
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TheSemantic Organization of PrimitiveHeraldry: A Semiotic Approach to Medieval Identity
FEUP/FLUPUniversidadedo Porto - EscolaSuperior deArteseDesign deMatosinhos
50
Duchy of Bavaria
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TheSemantic Organization of PrimitiveHeraldry: A Semiotic Approach to Medieval Identity
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51
Regen
Regen < GER | GER > Regen
Rain
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TheSemantic Organization of PrimitiveHeraldry: A Semiotic Approach to Medieval Identity
FEUP/FLUPUniversidadedo Porto - EscolaSuperior deArteseDesign deMatosinhos
52
Referent’s Metonymy
 Residential
 Capital
 Territorial
 Oronymy
 Hydronymy
 Anthroponymy
 Ethnonymy
42 / 119
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TheSemantic Organization of PrimitiveHeraldry: A Semiotic Approach to Medieval Identity
FEUP/FLUPUniversidadedo Porto - EscolaSuperior deArteseDesign deMatosinhos
53
Kingdom of Wales
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TheSemantic Organization of PrimitiveHeraldry: A Semiotic Approach to Medieval Identity
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54
Llywelyn Fawr
Llywelyn Fawr < WEL | WEL > Llew
Lion
XXIXth INTERNATIONAL CONGRESS OF
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TheSemantic Organization of PrimitiveHeraldry: A Semiotic Approach to Medieval Identity
FEUP/FLUPUniversidadedo Porto - EscolaSuperior deArteseDesign deMatosinhos
55
Referent’s Metonymy
 Residential
 Capital
 Territorial
 Oronymy
 Hydronymy
 Anthroponymy
 Ethnonymy
42 / 119
XXIXth INTERNATIONAL CONGRESS OF
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TheSemantic Organization of PrimitiveHeraldry: A Semiotic Approach to Medieval Identity
FEUP/FLUPUniversidadedo Porto - EscolaSuperior deArteseDesign deMatosinhos
56
Lordship of Ireland
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TheSemantic Organization of PrimitiveHeraldry: A Semiotic Approach to Medieval Identity
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57
Irish
Ireis< ANO | ANO > Reis
Kings
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TheSemantic Organization of PrimitiveHeraldry: A Semiotic Approach to Medieval Identity
FEUP/FLUPUniversidadedo Porto - EscolaSuperior deArteseDesign deMatosinhos
58
Referent’s Metonymy
 Residential
 Capital
 Territorial
 Oronymy
 Hydronymy
 Anthroponymy
 Ethnonymy
42 / 119
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TheSemantic Organization of PrimitiveHeraldry: A Semiotic Approach to Medieval Identity
FEUP/FLUPUniversidadedo Porto - EscolaSuperior deArteseDesign deMatosinhos
59
Semiotic Organization
 Referent
 Metonymy
 Verbalization
 Accommodation
 Sematization
 Designant
 Signifier
48 / 181
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TheSemantic Organization of PrimitiveHeraldry: A Semiotic Approach to Medieval Identity
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60
Verbalization
 Imaginary language
 Languageof conquest
 Languageof influence
 Linguafranca
 Linguistic hybridism
 Territorial language
44 / 138
XXIXth INTERNATIONAL CONGRESS OF
GENEALOGICAL AND HERALDIC SCIENCES
Stuttgart - Hotel Le Méridien - 12 to 17th September 2010
TheSemantic Organization of PrimitiveHeraldry: A Semiotic Approach to Medieval Identity
FEUP/FLUPUniversidadedo Porto - EscolaSuperior deArteseDesign deMatosinhos
61
Semiotic Organization
 Referent
 Metonymy
 Verbalization
 Accommodation
 Sematization
 Designant
 Signifier
48 / 181
XXIXth INTERNATIONAL CONGRESS OF
GENEALOGICAL AND HERALDIC SCIENCES
Stuttgart - Hotel Le Méridien - 12 to 17th September 2010
TheSemantic Organization of PrimitiveHeraldry: A Semiotic Approach to Medieval Identity
FEUP/FLUPUniversidadedo Porto - EscolaSuperior deArteseDesign deMatosinhos
62
Accommodation
 Affinity
 Growth
 Conjunction
 Transformation
 Transposition
 Suppression
45 / 147
XXIXth INTERNATIONAL CONGRESS OF
GENEALOGICAL AND HERALDIC SCIENCES
Stuttgart - Hotel Le Méridien - 12 to 17th September 2010
TheSemantic Organization of PrimitiveHeraldry: A Semiotic Approach to Medieval Identity
FEUP/FLUPUniversidadedo Porto - EscolaSuperior deArteseDesign deMatosinhos
63
Semiotic Organization
 Referent
 Metonymy
 Verbalization
 Accommodation
 Sematization
 Designant
 Signifier
48 / 181
XXIXth INTERNATIONAL CONGRESS OF
GENEALOGICAL AND HERALDIC SCIENCES
Stuttgart - Hotel Le Méridien - 12 to 17th September 2010
TheSemantic Organization of PrimitiveHeraldry: A Semiotic Approach to Medieval Identity
FEUP/FLUPUniversidadedo Porto - EscolaSuperior deArteseDesign deMatosinhos
64
Sematization
 Composition
• Simplemonosemy
• Compositemonosemy
• Homonymic polysemy
• Heteronymic polysemy
• Hybrid polysemy
• Iconic polysemy
 Metonymization
• Denominant’smetonymy
• Designany’smetonymy
• Simplemetonymy
• Submetonymy
• Compositemetonymy
46 / 159
XXIXth INTERNATIONAL CONGRESS OF
GENEALOGICAL AND HERALDIC SCIENCES
Stuttgart - Hotel Le Méridien - 12 to 17th September 2010
TheSemantic Organization of PrimitiveHeraldry: A Semiotic Approach to Medieval Identity
FEUP/FLUPUniversidadedo Porto - EscolaSuperior deArteseDesign deMatosinhos
65
Semiotic Organization
 Referent
 Metonymy
 Verbalization
 Accommodation
 Sematization
 Designant
 Signifier
48 / 181
XXIXth INTERNATIONAL CONGRESS OF
GENEALOGICAL AND HERALDIC SCIENCES
Stuttgart - Hotel Le Méridien - 12 to 17th September 2010
TheSemantic Organization of PrimitiveHeraldry: A Semiotic Approach to Medieval Identity
FEUP/FLUPUniversidadedo Porto - EscolaSuperior deArteseDesign deMatosinhos
66
Designant
 Actions
 Architecture
 Astronomy
 Botany
 Colorations
 Geometry
 Materials
 Notorieties
 Other nouns
 Quantities
 Signals
 Toponymy
 Weather
 Zoology
47 / 166
XXIXth INTERNATIONAL CONGRESS OF
GENEALOGICAL AND HERALDIC SCIENCES
Stuttgart - Hotel Le Méridien - 12 to 17th September 2010
TheSemantic Organization of PrimitiveHeraldry: A Semiotic Approach to Medieval Identity
FEUP/FLUPUniversidadedo Porto - EscolaSuperior deArteseDesign deMatosinhos
67
Semiotic Organization
 Referent
 Metonymy
 Verbalization
 Accommodation
 Sematization
 Designant
 Signifier
48 / 181
XXIXth INTERNATIONAL CONGRESS OF
GENEALOGICAL AND HERALDIC SCIENCES
Stuttgart - Hotel Le Méridien - 12 to 17th September 2010
TheSemantic Organization of PrimitiveHeraldry: A Semiotic Approach to Medieval Identity
FEUP/FLUPUniversidadedo Porto - EscolaSuperior deArteseDesign deMatosinhos
68
Signifier
 Semantic traces
 Other phenomena
48 / 181
XXIXth INTERNATIONAL CONGRESS OF
GENEALOGICAL AND HERALDIC SCIENCES
Stuttgart - Hotel Le Méridien - 12 to 17th September 2010
TheSemantic Organization of PrimitiveHeraldry: A Semiotic Approach to Medieval Identity
FEUP/FLUPUniversidadedo Porto - EscolaSuperior deArteseDesign deMatosinhos
69
Semantic Traces
 Attitudes
 Disposition
 Figurations
 Number
 Orientation
 Placements
 Separations
 Tinctures& furs
48 / 183
XXIXth INTERNATIONAL CONGRESS OF
GENEALOGICAL AND HERALDIC SCIENCES
Stuttgart - Hotel Le Méridien - 12 to 17th September 2010
TheSemantic Organization of PrimitiveHeraldry: A Semiotic Approach to Medieval Identity
FEUP/FLUPUniversidadedo Porto - EscolaSuperior deArteseDesign deMatosinhos
70
Signifier
 Semantic traces
 Other phenomena
48 / 181
XXIXth INTERNATIONAL CONGRESS OF
GENEALOGICAL AND HERALDIC SCIENCES
Stuttgart - Hotel Le Méridien - 12 to 17th September 2010
TheSemantic Organization of PrimitiveHeraldry: A Semiotic Approach to Medieval Identity
FEUP/FLUPUniversidadedo Porto - EscolaSuperior deArteseDesign deMatosinhos
71
Other Phenomena
 Anomalies
 Complementation
 Interaction
 Transmigration
49 / 193
XXIXth INTERNATIONAL CONGRESS OF
GENEALOGICAL AND HERALDIC SCIENCES
Stuttgart - Hotel Le Méridien - 12 to 17th September 2010
TheSemantic Organization of PrimitiveHeraldry: A Semiotic Approach to Medieval Identity
FEUP/FLUPUniversidadedo Porto - EscolaSuperior deArteseDesign deMatosinhos
72
Anomalies
 Profusion
 Hesitation
 Sublimation
 Divergence
 Subtraction
 Omission
49 / 194
XXIXth INTERNATIONAL CONGRESS OF
GENEALOGICAL AND HERALDIC SCIENCES
Stuttgart - Hotel Le Méridien - 12 to 17th September 2010
TheSemantic Organization of PrimitiveHeraldry: A Semiotic Approach to Medieval Identity
FEUP/FLUPUniversidadedo Porto - EscolaSuperior deArteseDesign deMatosinhos
73
Other Phenomena
 Anomalies
 Complementation
 Interaction
 Transmigration
49 / 193
XXIXth INTERNATIONAL CONGRESS OF
GENEALOGICAL AND HERALDIC SCIENCES
Stuttgart - Hotel Le Méridien - 12 to 17th September 2010
TheSemantic Organization of PrimitiveHeraldry: A Semiotic Approach to Medieval Identity
FEUP/FLUPUniversidadedo Porto - EscolaSuperior deArteseDesign deMatosinhos
74
Complementation
 Centralization
 Contrast
 Imitation
 Prop
 Proportionality
 Redundancy
 Replenishment
 Sacralization
 Simplification
 Symmetry
51 / 210
XXIXth INTERNATIONAL CONGRESS OF
GENEALOGICAL AND HERALDIC SCIENCES
Stuttgart - Hotel Le Méridien - 12 to 17th September 2010
TheSemantic Organization of PrimitiveHeraldry: A Semiotic Approach to Medieval Identity
FEUP/FLUPUniversidadedo Porto - EscolaSuperior deArteseDesign deMatosinhos
75
Other Phenomena
 Anomalies
 Complementation
 Interaction
 Transmigration
49 / 193
XXIXth INTERNATIONAL CONGRESS OF
GENEALOGICAL AND HERALDIC SCIENCES
Stuttgart - Hotel Le Méridien - 12 to 17th September 2010
TheSemantic Organization of PrimitiveHeraldry: A Semiotic Approach to Medieval Identity
FEUP/FLUPUniversidadedo Porto - EscolaSuperior deArteseDesign deMatosinhos
76
Interaction
 Resonance
 Concealment
 Arrangement
 Insertion
52 / 219
XXIXth INTERNATIONAL CONGRESS OF
GENEALOGICAL AND HERALDIC SCIENCES
Stuttgart - Hotel Le Méridien - 12 to 17th September 2010
TheSemantic Organization of PrimitiveHeraldry: A Semiotic Approach to Medieval Identity
FEUP/FLUPUniversidadedo Porto - EscolaSuperior deArteseDesign deMatosinhos
77
Other Phenomena
 Anomalies
 Complementation
 Interaction
 Transmigration
49 / 193
XXIXth INTERNATIONAL CONGRESS OF
GENEALOGICAL AND HERALDIC SCIENCES
Stuttgart - Hotel Le Méridien - 12 to 17th September 2010
TheSemantic Organization of PrimitiveHeraldry: A Semiotic Approach to Medieval Identity
FEUP/FLUPUniversidadedo Porto - EscolaSuperior deArteseDesign deMatosinhos
78
Transmigration
 Enhancement
 Evolution
 Extension
 Persistence
 Substitution
53 / 228
XXIXth INTERNATIONAL CONGRESS OF
GENEALOGICAL AND HERALDIC SCIENCES
Stuttgart - Hotel Le Méridien - 12 to 17th September 2010
TheSemantic Organization of PrimitiveHeraldry: A Semiotic Approach to Medieval Identity
FEUP/FLUPUniversidadedo Porto - EscolaSuperior deArteseDesign deMatosinhos
79
V To Answer
 When hasall started?
 Can it beapplied to most coatsof arms?
 Why it didn’t surviveto our knowledge?
 For how long wasit used?
 Wasit ageneral cultural phenomenon?
 Why thesesctructureswerechosen?
 May welink them together?
59 / 287
XXIXth INTERNATIONAL CONGRESS OF
GENEALOGICAL AND HERALDIC SCIENCES
Stuttgart - Hotel Le Méridien - 12 to 17th September 2010
TheSemantic Organization of PrimitiveHeraldry: A Semiotic Approach to Medieval Identity
FEUP/FLUPUniversidadedo Porto - EscolaSuperior deArteseDesign deMatosinhos
80
Further Information
 http://repositorio-aberto.up.pt/handle/10216/58500
(thewholethesisin Portuguese)
 http://heraldry.blogs.sapo.pt
(developmentsin English)
 http://heraldica.blogs.sapo.pt
(developmentsin Portuguese)
59 / 287

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Heraldry and Semantics

  • 1. XXIXth INTERNATIONAL CONGRESS OF GENEALOGICAL AND HERALDIC SCIENCES Stuttgart - Hotel Le Méridien - 12 to 17th September 2010 TheSemantic Organization of PrimitiveHeraldry: A Semiotic Approach to Medieval Identity FEUP/FLUPUniversidadedo Porto - EscolaSuperior deArteseDesign deMatosinhos 1 I Introduction  Background  Motivation  Objectives  Problem 30 / 0
  • 2. XXIXth INTERNATIONAL CONGRESS OF GENEALOGICAL AND HERALDIC SCIENCES Stuttgart - Hotel Le Méridien - 12 to 17th September 2010 TheSemantic Organization of PrimitiveHeraldry: A Semiotic Approach to Medieval Identity FEUP/FLUPUniversidadedo Porto - EscolaSuperior deArteseDesign deMatosinhos 2 II Methodology  Stateof theart  Variables  Quantification  Hypothesis’ formulation  Dataanalyses  Hypothesis’ validation  Propositions  Justifications 32 / 23
  • 3. XXIXth INTERNATIONAL CONGRESS OF GENEALOGICAL AND HERALDIC SCIENCES Stuttgart - Hotel Le Méridien - 12 to 17th September 2010 TheSemantic Organization of PrimitiveHeraldry: A Semiotic Approach to Medieval Identity FEUP/FLUPUniversidadedo Porto - EscolaSuperior deArteseDesign deMatosinhos 3 II Methodology  Stateof theart  Variables  Quantification  Hypothesis’ formulation  Dataanalyses  Hypothesis’ validation  Propositions  Justifications 33 / 25
  • 4. XXIXth INTERNATIONAL CONGRESS OF GENEALOGICAL AND HERALDIC SCIENCES Stuttgart - Hotel Le Méridien - 12 to 17th September 2010 TheSemantic Organization of PrimitiveHeraldry: A Semiotic Approach to Medieval Identity FEUP/FLUPUniversidadedo Porto - EscolaSuperior deArteseDesign deMatosinhos 4 Variables  Semantic modesof Heraldry  Canting armsand rebuses  Denominant  Designant  Heraldic parophony  Blazoning 33 / 25
  • 5. XXIXth INTERNATIONAL CONGRESS OF GENEALOGICAL AND HERALDIC SCIENCES Stuttgart - Hotel Le Méridien - 12 to 17th September 2010 TheSemantic Organization of PrimitiveHeraldry: A Semiotic Approach to Medieval Identity FEUP/FLUPUniversidadedo Porto - EscolaSuperior deArteseDesign deMatosinhos 5 Semantic Modes of Heraldry  Association  Transmission  Identification
  • 6. XXIXth INTERNATIONAL CONGRESS OF GENEALOGICAL AND HERALDIC SCIENCES Stuttgart - Hotel Le Méridien - 12 to 17th September 2010 TheSemantic Organization of PrimitiveHeraldry: A Semiotic Approach to Medieval Identity FEUP/FLUPUniversidadedo Porto - EscolaSuperior deArteseDesign deMatosinhos 6 Canting Arms and Rebuses
  • 7. XXIXth INTERNATIONAL CONGRESS OF GENEALOGICAL AND HERALDIC SCIENCES Stuttgart - Hotel Le Méridien - 12 to 17th September 2010 TheSemantic Organization of PrimitiveHeraldry: A Semiotic Approach to Medieval Identity FEUP/FLUPUniversidadedo Porto - EscolaSuperior deArteseDesign deMatosinhos 7 Heraldic Parophony Association by phonetic correspondence of the designation of one or more original visual heraldic elements, the designant, and the denomination, direct or indirect of the blazon’s referent, the denominant. Antwerpen Hand werpen denominant designant
  • 8. XXIXth INTERNATIONAL CONGRESS OF GENEALOGICAL AND HERALDIC SCIENCES Stuttgart - Hotel Le Méridien - 12 to 17th September 2010 TheSemantic Organization of PrimitiveHeraldry: A Semiotic Approach to Medieval Identity FEUP/FLUPUniversidadedo Porto - EscolaSuperior deArteseDesign deMatosinhos 8 II Methodology  Stateof theart  Variables  Quantification  Hypothesis’ formulation  Dataanalyses  Hypothesis’ validation  Propositions  Justifications 35 / 48
  • 9. XXIXth INTERNATIONAL CONGRESS OF GENEALOGICAL AND HERALDIC SCIENCES Stuttgart - Hotel Le Méridien - 12 to 17th September 2010 TheSemantic Organization of PrimitiveHeraldry: A Semiotic Approach to Medieval Identity FEUP/FLUPUniversidadedo Porto - EscolaSuperior deArteseDesign deMatosinhos 9 Quantification  Lower boundary  Metaplasms  Limitations  Adjustments  Model  Upper boundary 35 / 48
  • 10. XXIXth INTERNATIONAL CONGRESS OF GENEALOGICAL AND HERALDIC SCIENCES Stuttgart - Hotel Le Méridien - 12 to 17th September 2010 TheSemantic Organization of PrimitiveHeraldry: A Semiotic Approach to Medieval Identity FEUP/FLUPUniversidadedo Porto - EscolaSuperior deArteseDesign deMatosinhos 10 Lower Boundary no discretion
  • 11. XXIXth INTERNATIONAL CONGRESS OF GENEALOGICAL AND HERALDIC SCIENCES Stuttgart - Hotel Le Méridien - 12 to 17th September 2010 TheSemantic Organization of PrimitiveHeraldry: A Semiotic Approach to Medieval Identity FEUP/FLUPUniversidadedo Porto - EscolaSuperior deArteseDesign deMatosinhos 11 Lower Boundary no discretion
  • 12. XXIXth INTERNATIONAL CONGRESS OF GENEALOGICAL AND HERALDIC SCIENCES Stuttgart - Hotel Le Méridien - 12 to 17th September 2010 TheSemantic Organization of PrimitiveHeraldry: A Semiotic Approach to Medieval Identity FEUP/FLUPUniversidadedo Porto - EscolaSuperior deArteseDesign deMatosinhos 12 Quantification  Lower boundary  Metaplasms  Limitations  Adjustments  Model  Upper boundary 35 / 48
  • 13. XXIXth INTERNATIONAL CONGRESS OF GENEALOGICAL AND HERALDIC SCIENCES Stuttgart - Hotel Le Méridien - 12 to 17th September 2010 TheSemantic Organization of PrimitiveHeraldry: A Semiotic Approach to Medieval Identity FEUP/FLUPUniversidadedo Porto - EscolaSuperior deArteseDesign deMatosinhos 13 Metaplasms
  • 14. XXIXth INTERNATIONAL CONGRESS OF GENEALOGICAL AND HERALDIC SCIENCES Stuttgart - Hotel Le Méridien - 12 to 17th September 2010 TheSemantic Organization of PrimitiveHeraldry: A Semiotic Approach to Medieval Identity FEUP/FLUPUniversidadedo Porto - EscolaSuperior deArteseDesign deMatosinhos 14 Quantification  Lower boundary  Metaplasms  Limitations  Adjustments  Model  Upper boundary 35 / 48
  • 15. XXIXth INTERNATIONAL CONGRESS OF GENEALOGICAL AND HERALDIC SCIENCES Stuttgart - Hotel Le Méridien - 12 to 17th September 2010 TheSemantic Organization of PrimitiveHeraldry: A Semiotic Approach to Medieval Identity FEUP/FLUPUniversidadedo Porto - EscolaSuperior deArteseDesign deMatosinhos 15 Quantification  Lower boundary  Metaplasms  Limitations  Adjustments  Model  Upper boundary 35 / 48
  • 16. XXIXth INTERNATIONAL CONGRESS OF GENEALOGICAL AND HERALDIC SCIENCES Stuttgart - Hotel Le Méridien - 12 to 17th September 2010 TheSemantic Organization of PrimitiveHeraldry: A Semiotic Approach to Medieval Identity FEUP/FLUPUniversidadedo Porto - EscolaSuperior deArteseDesign deMatosinhos 16 Model Formulas
  • 17. XXIXth INTERNATIONAL CONGRESS OF GENEALOGICAL AND HERALDIC SCIENCES Stuttgart - Hotel Le Méridien - 12 to 17th September 2010 TheSemantic Organization of PrimitiveHeraldry: A Semiotic Approach to Medieval Identity FEUP/FLUPUniversidadedo Porto - EscolaSuperior deArteseDesign deMatosinhos 17 Model Number of charactersor phonemes _Antwerpen > Handwerpen nD= 9; nd= 10
  • 18. XXIXth INTERNATIONAL CONGRESS OF GENEALOGICAL AND HERALDIC SCIENCES Stuttgart - Hotel Le Méridien - 12 to 17th September 2010 TheSemantic Organization of PrimitiveHeraldry: A Semiotic Approach to Medieval Identity FEUP/FLUPUniversidadedo Porto - EscolaSuperior deArteseDesign deMatosinhos 18 Model Coefficient of transposition _Antwerpen > Handwerpen t = 0
  • 19. XXIXth INTERNATIONAL CONGRESS OF GENEALOGICAL AND HERALDIC SCIENCES Stuttgart - Hotel Le Méridien - 12 to 17th September 2010 TheSemantic Organization of PrimitiveHeraldry: A Semiotic Approach to Medieval Identity FEUP/FLUPUniversidadedo Porto - EscolaSuperior deArteseDesign deMatosinhos 19 Model Coefficient of character _Antwerpen > Andwerpen c = 0.5 _Antwerpen > Handwerpen c = 1
  • 20. XXIXth INTERNATIONAL CONGRESS OF GENEALOGICAL AND HERALDIC SCIENCES Stuttgart - Hotel Le Méridien - 12 to 17th September 2010 TheSemantic Organization of PrimitiveHeraldry: A Semiotic Approach to Medieval Identity FEUP/FLUPUniversidadedo Porto - EscolaSuperior deArteseDesign deMatosinhos 20 Model Coefficient of position p = 1p = 1.5 _Antwerpen > Andwerpen_Antwerpen > Handwerpen
  • 21. XXIXth INTERNATIONAL CONGRESS OF GENEALOGICAL AND HERALDIC SCIENCES Stuttgart - Hotel Le Méridien - 12 to 17th September 2010 TheSemantic Organization of PrimitiveHeraldry: A Semiotic Approach to Medieval Identity FEUP/FLUPUniversidadedo Porto - EscolaSuperior deArteseDesign deMatosinhos 21 Model Total number of transformations _Antwerpen > Handwerpen > _Andwerpen j = 2
  • 22. XXIXth INTERNATIONAL CONGRESS OF GENEALOGICAL AND HERALDIC SCIENCES Stuttgart - Hotel Le Méridien - 12 to 17th September 2010 TheSemantic Organization of PrimitiveHeraldry: A Semiotic Approach to Medieval Identity FEUP/FLUPUniversidadedo Porto - EscolaSuperior deArteseDesign deMatosinhos 22 Model Discretion index k = 2 [ ( 0.5 x 1 + 0 ) + ( 1 x 1.5 + 0 ) ] / 10 = 0.4
  • 23. XXIXth INTERNATIONAL CONGRESS OF GENEALOGICAL AND HERALDIC SCIENCES Stuttgart - Hotel Le Méridien - 12 to 17th September 2010 TheSemantic Organization of PrimitiveHeraldry: A Semiotic Approach to Medieval Identity FEUP/FLUPUniversidadedo Porto - EscolaSuperior deArteseDesign deMatosinhos 23 Quantification  Lower boundary  Metaplasms  Limitations  Adjustments  Model  Upper boundary 35 / 48
  • 24. XXIXth INTERNATIONAL CONGRESS OF GENEALOGICAL AND HERALDIC SCIENCES Stuttgart - Hotel Le Méridien - 12 to 17th September 2010 TheSemantic Organization of PrimitiveHeraldry: A Semiotic Approach to Medieval Identity FEUP/FLUPUniversidadedo Porto - EscolaSuperior deArteseDesign deMatosinhos 24 Upper Boundary allowablediscretion
  • 25. XXIXth INTERNATIONAL CONGRESS OF GENEALOGICAL AND HERALDIC SCIENCES Stuttgart - Hotel Le Méridien - 12 to 17th September 2010 TheSemantic Organization of PrimitiveHeraldry: A Semiotic Approach to Medieval Identity FEUP/FLUPUniversidadedo Porto - EscolaSuperior deArteseDesign deMatosinhos 25 II Methodology  Stateof theart  Variables  Quantification  Hypothesis’ formulation  Dataanalyses  Hypothesis’ validation  Propositions  Justifications 38 / 82
  • 26. XXIXth INTERNATIONAL CONGRESS OF GENEALOGICAL AND HERALDIC SCIENCES Stuttgart - Hotel Le Méridien - 12 to 17th September 2010 TheSemantic Organization of PrimitiveHeraldry: A Semiotic Approach to Medieval Identity FEUP/FLUPUniversidadedo Porto - EscolaSuperior deArteseDesign deMatosinhos 26 Hypothesis’ Formulation Hypothesis: It is possible to admit the existence of parophony for the primitive representation of the Portuguesecoat of arms. (Hypothesis: It is possible to admit the existence of parophony for the primitive representation of territorial coatsof arms.) 38 / 82
  • 27. XXIXth INTERNATIONAL CONGRESS OF GENEALOGICAL AND HERALDIC SCIENCES Stuttgart - Hotel Le Méridien - 12 to 17th September 2010 TheSemantic Organization of PrimitiveHeraldry: A Semiotic Approach to Medieval Identity FEUP/FLUPUniversidadedo Porto - EscolaSuperior deArteseDesign deMatosinhos 27 II Methodology  Stateof theart  Variables  Quantification  Hypothesis’ formulation  Dataanalyses  Hypothesis’ validation  Propositions  Justifications 39 / 86
  • 28. XXIXth INTERNATIONAL CONGRESS OF GENEALOGICAL AND HERALDIC SCIENCES Stuttgart - Hotel Le Méridien - 12 to 17th September 2010 TheSemantic Organization of PrimitiveHeraldry: A Semiotic Approach to Medieval Identity FEUP/FLUPUniversidadedo Porto - EscolaSuperior deArteseDesign deMatosinhos 28 II Methodology  Stateof theart  Variables  Quantification  Hypothesis’ formulation  Dataanalyses  Hypothesis’ validation  Propositions  Justifications 39 / 91
  • 29. XXIXth INTERNATIONAL CONGRESS OF GENEALOGICAL AND HERALDIC SCIENCES Stuttgart - Hotel Le Méridien - 12 to 17th September 2010 TheSemantic Organization of PrimitiveHeraldry: A Semiotic Approach to Medieval Identity FEUP/FLUPUniversidadedo Porto - EscolaSuperior deArteseDesign deMatosinhos 29 II Methodology  Stateof theart  Variables  Quantification  Hypothesis’ formulation  Dataanalyses  Hypothesis’ validation  Propositions  Justifications 39 / 93
  • 30. XXIXth INTERNATIONAL CONGRESS OF GENEALOGICAL AND HERALDIC SCIENCES Stuttgart - Hotel Le Méridien - 12 to 17th September 2010 TheSemantic Organization of PrimitiveHeraldry: A Semiotic Approach to Medieval Identity FEUP/FLUPUniversidadedo Porto - EscolaSuperior deArteseDesign deMatosinhos 30 II Methodology  Stateof theart  Variables  Quantification  Hypothesis’ formulation  Dataanalyses  Hypothesis’ validation  Propositions  Justifications 40 / 95
  • 31. XXIXth INTERNATIONAL CONGRESS OF GENEALOGICAL AND HERALDIC SCIENCES Stuttgart - Hotel Le Méridien - 12 to 17th September 2010 TheSemantic Organization of PrimitiveHeraldry: A Semiotic Approach to Medieval Identity FEUP/FLUPUniversidadedo Porto - EscolaSuperior deArteseDesign deMatosinhos 31 III Data Analyses  Syntactic analysis  Quantitativeanalysis  Qualitativeanalysis • Determination • Classification • Semiotic organization 40 / 97
  • 32. XXIXth INTERNATIONAL CONGRESS OF GENEALOGICAL AND HERALDIC SCIENCES Stuttgart - Hotel Le Méridien - 12 to 17th September 2010 TheSemantic Organization of PrimitiveHeraldry: A Semiotic Approach to Medieval Identity FEUP/FLUPUniversidadedo Porto - EscolaSuperior deArteseDesign deMatosinhos 32 Semiotic Organization  Referent  Metonymy  Verbalization  Accommodation  Sematization  Designant  Signifier 48 / 181
  • 33. XXIXth INTERNATIONAL CONGRESS OF GENEALOGICAL AND HERALDIC SCIENCES Stuttgart - Hotel Le Méridien - 12 to 17th September 2010 TheSemantic Organization of PrimitiveHeraldry: A Semiotic Approach to Medieval Identity FEUP/FLUPUniversidadedo Porto - EscolaSuperior deArteseDesign deMatosinhos 33 Referent  Direct designation  Transferred arms 48 / 181
  • 34. XXIXth INTERNATIONAL CONGRESS OF GENEALOGICAL AND HERALDIC SCIENCES Stuttgart - Hotel Le Méridien - 12 to 17th September 2010 TheSemantic Organization of PrimitiveHeraldry: A Semiotic Approach to Medieval Identity FEUP/FLUPUniversidadedo Porto - EscolaSuperior deArteseDesign deMatosinhos 34 County of Bar
  • 35. XXIXth INTERNATIONAL CONGRESS OF GENEALOGICAL AND HERALDIC SCIENCES Stuttgart - Hotel Le Méridien - 12 to 17th September 2010 TheSemantic Organization of PrimitiveHeraldry: A Semiotic Approach to Medieval Identity FEUP/FLUPUniversidadedo Porto - EscolaSuperior deArteseDesign deMatosinhos 35 Bar-le-Duc Bar < FRE | FRE > Bars Basses
  • 36. XXIXth INTERNATIONAL CONGRESS OF GENEALOGICAL AND HERALDIC SCIENCES Stuttgart - Hotel Le Méridien - 12 to 17th September 2010 TheSemantic Organization of PrimitiveHeraldry: A Semiotic Approach to Medieval Identity FEUP/FLUPUniversidadedo Porto - EscolaSuperior deArteseDesign deMatosinhos 36 Referent  Direct designation  Transferred arms 48 / 181
  • 37. XXIXth INTERNATIONAL CONGRESS OF GENEALOGICAL AND HERALDIC SCIENCES Stuttgart - Hotel Le Méridien - 12 to 17th September 2010 TheSemantic Organization of PrimitiveHeraldry: A Semiotic Approach to Medieval Identity FEUP/FLUPUniversidadedo Porto - EscolaSuperior deArteseDesign deMatosinhos 37 Kingdom of Majorca
  • 38. XXIXth INTERNATIONAL CONGRESS OF GENEALOGICAL AND HERALDIC SCIENCES Stuttgart - Hotel Le Méridien - 12 to 17th September 2010 TheSemantic Organization of PrimitiveHeraldry: A Semiotic Approach to Medieval Identity FEUP/FLUPUniversidadedo Porto - EscolaSuperior deArteseDesign deMatosinhos 38 Semiotic Organization  Referent  Metonymy  Verbalization  Accommodation  Sematization  Designant  Signifier 48 / 181
  • 39. XXIXth INTERNATIONAL CONGRESS OF GENEALOGICAL AND HERALDIC SCIENCES Stuttgart - Hotel Le Méridien - 12 to 17th September 2010 TheSemantic Organization of PrimitiveHeraldry: A Semiotic Approach to Medieval Identity FEUP/FLUPUniversidadedo Porto - EscolaSuperior deArteseDesign deMatosinhos 39 Referent’s Metonymy  Residential  Capital  Territorial  Oronymy  Hydronymy  Anthroponymy  Ethnonymy 42 / 119
  • 40. XXIXth INTERNATIONAL CONGRESS OF GENEALOGICAL AND HERALDIC SCIENCES Stuttgart - Hotel Le Méridien - 12 to 17th September 2010 TheSemantic Organization of PrimitiveHeraldry: A Semiotic Approach to Medieval Identity FEUP/FLUPUniversidadedo Porto - EscolaSuperior deArteseDesign deMatosinhos 40 County of Schauenburg
  • 41. XXIXth INTERNATIONAL CONGRESS OF GENEALOGICAL AND HERALDIC SCIENCES Stuttgart - Hotel Le Méridien - 12 to 17th September 2010 TheSemantic Organization of PrimitiveHeraldry: A Semiotic Approach to Medieval Identity FEUP/FLUPUniversidadedo Porto - EscolaSuperior deArteseDesign deMatosinhos 41 Nesselberg Nesselberg < GER | GER > Nessel Nettle
  • 42. XXIXth INTERNATIONAL CONGRESS OF GENEALOGICAL AND HERALDIC SCIENCES Stuttgart - Hotel Le Méridien - 12 to 17th September 2010 TheSemantic Organization of PrimitiveHeraldry: A Semiotic Approach to Medieval Identity FEUP/FLUPUniversidadedo Porto - EscolaSuperior deArteseDesign deMatosinhos 42 Referent’s Metonymy  Residential  Capital  Territorial  Oronymy  Hydronymy  Anthroponymy  Ethnonymy 42 / 119
  • 43. XXIXth INTERNATIONAL CONGRESS OF GENEALOGICAL AND HERALDIC SCIENCES Stuttgart - Hotel Le Méridien - 12 to 17th September 2010 TheSemantic Organization of PrimitiveHeraldry: A Semiotic Approach to Medieval Identity FEUP/FLUPUniversidadedo Porto - EscolaSuperior deArteseDesign deMatosinhos 43 Kingdom of England III
  • 44. XXIXth INTERNATIONAL CONGRESS OF GENEALOGICAL AND HERALDIC SCIENCES Stuttgart - Hotel Le Méridien - 12 to 17th September 2010 TheSemantic Organization of PrimitiveHeraldry: A Semiotic Approach to Medieval Identity FEUP/FLUPUniversidadedo Porto - EscolaSuperior deArteseDesign deMatosinhos 44 London Londres< ANO | ANO > Leon Treis Lion Three
  • 45. XXIXth INTERNATIONAL CONGRESS OF GENEALOGICAL AND HERALDIC SCIENCES Stuttgart - Hotel Le Méridien - 12 to 17th September 2010 TheSemantic Organization of PrimitiveHeraldry: A Semiotic Approach to Medieval Identity FEUP/FLUPUniversidadedo Porto - EscolaSuperior deArteseDesign deMatosinhos 45 Referent’s Metonymy  Residential  Capital  Territorial  Oronymy  Hydronymy  Anthroponymy  Ethnonymy 42 / 119
  • 46. XXIXth INTERNATIONAL CONGRESS OF GENEALOGICAL AND HERALDIC SCIENCES Stuttgart - Hotel Le Méridien - 12 to 17th September 2010 TheSemantic Organization of PrimitiveHeraldry: A Semiotic Approach to Medieval Identity FEUP/FLUPUniversidadedo Porto - EscolaSuperior deArteseDesign deMatosinhos 46 Duchy of Brittany
  • 47. XXIXth INTERNATIONAL CONGRESS OF GENEALOGICAL AND HERALDIC SCIENCES Stuttgart - Hotel Le Méridien - 12 to 17th September 2010 TheSemantic Organization of PrimitiveHeraldry: A Semiotic Approach to Medieval Identity FEUP/FLUPUniversidadedo Porto - EscolaSuperior deArteseDesign deMatosinhos 47 Brittany Breizh < BRI | BRI > Brizh Spotted
  • 48. XXIXth INTERNATIONAL CONGRESS OF GENEALOGICAL AND HERALDIC SCIENCES Stuttgart - Hotel Le Méridien - 12 to 17th September 2010 TheSemantic Organization of PrimitiveHeraldry: A Semiotic Approach to Medieval Identity FEUP/FLUPUniversidadedo Porto - EscolaSuperior deArteseDesign deMatosinhos 48 Referent’s Metonymy  Residential  Capital  Territorial  Oronymy  Hydronymy  Anthroponymy  Ethnonymy 42 / 119
  • 49. XXIXth INTERNATIONAL CONGRESS OF GENEALOGICAL AND HERALDIC SCIENCES Stuttgart - Hotel Le Méridien - 12 to 17th September 2010 TheSemantic Organization of PrimitiveHeraldry: A Semiotic Approach to Medieval Identity FEUP/FLUPUniversidadedo Porto - EscolaSuperior deArteseDesign deMatosinhos 49 Referent’s Metonymy  Residential  Capital  Territorial  Oronymy  Hydronymy  Anthroponymy  Ethnonymy 42 / 119
  • 50. XXIXth INTERNATIONAL CONGRESS OF GENEALOGICAL AND HERALDIC SCIENCES Stuttgart - Hotel Le Méridien - 12 to 17th September 2010 TheSemantic Organization of PrimitiveHeraldry: A Semiotic Approach to Medieval Identity FEUP/FLUPUniversidadedo Porto - EscolaSuperior deArteseDesign deMatosinhos 50 Duchy of Bavaria
  • 51. XXIXth INTERNATIONAL CONGRESS OF GENEALOGICAL AND HERALDIC SCIENCES Stuttgart - Hotel Le Méridien - 12 to 17th September 2010 TheSemantic Organization of PrimitiveHeraldry: A Semiotic Approach to Medieval Identity FEUP/FLUPUniversidadedo Porto - EscolaSuperior deArteseDesign deMatosinhos 51 Regen Regen < GER | GER > Regen Rain
  • 52. XXIXth INTERNATIONAL CONGRESS OF GENEALOGICAL AND HERALDIC SCIENCES Stuttgart - Hotel Le Méridien - 12 to 17th September 2010 TheSemantic Organization of PrimitiveHeraldry: A Semiotic Approach to Medieval Identity FEUP/FLUPUniversidadedo Porto - EscolaSuperior deArteseDesign deMatosinhos 52 Referent’s Metonymy  Residential  Capital  Territorial  Oronymy  Hydronymy  Anthroponymy  Ethnonymy 42 / 119
  • 53. XXIXth INTERNATIONAL CONGRESS OF GENEALOGICAL AND HERALDIC SCIENCES Stuttgart - Hotel Le Méridien - 12 to 17th September 2010 TheSemantic Organization of PrimitiveHeraldry: A Semiotic Approach to Medieval Identity FEUP/FLUPUniversidadedo Porto - EscolaSuperior deArteseDesign deMatosinhos 53 Kingdom of Wales
  • 54. XXIXth INTERNATIONAL CONGRESS OF GENEALOGICAL AND HERALDIC SCIENCES Stuttgart - Hotel Le Méridien - 12 to 17th September 2010 TheSemantic Organization of PrimitiveHeraldry: A Semiotic Approach to Medieval Identity FEUP/FLUPUniversidadedo Porto - EscolaSuperior deArteseDesign deMatosinhos 54 Llywelyn Fawr Llywelyn Fawr < WEL | WEL > Llew Lion
  • 55. XXIXth INTERNATIONAL CONGRESS OF GENEALOGICAL AND HERALDIC SCIENCES Stuttgart - Hotel Le Méridien - 12 to 17th September 2010 TheSemantic Organization of PrimitiveHeraldry: A Semiotic Approach to Medieval Identity FEUP/FLUPUniversidadedo Porto - EscolaSuperior deArteseDesign deMatosinhos 55 Referent’s Metonymy  Residential  Capital  Territorial  Oronymy  Hydronymy  Anthroponymy  Ethnonymy 42 / 119
  • 56. XXIXth INTERNATIONAL CONGRESS OF GENEALOGICAL AND HERALDIC SCIENCES Stuttgart - Hotel Le Méridien - 12 to 17th September 2010 TheSemantic Organization of PrimitiveHeraldry: A Semiotic Approach to Medieval Identity FEUP/FLUPUniversidadedo Porto - EscolaSuperior deArteseDesign deMatosinhos 56 Lordship of Ireland
  • 57. XXIXth INTERNATIONAL CONGRESS OF GENEALOGICAL AND HERALDIC SCIENCES Stuttgart - Hotel Le Méridien - 12 to 17th September 2010 TheSemantic Organization of PrimitiveHeraldry: A Semiotic Approach to Medieval Identity FEUP/FLUPUniversidadedo Porto - EscolaSuperior deArteseDesign deMatosinhos 57 Irish Ireis< ANO | ANO > Reis Kings
  • 58. XXIXth INTERNATIONAL CONGRESS OF GENEALOGICAL AND HERALDIC SCIENCES Stuttgart - Hotel Le Méridien - 12 to 17th September 2010 TheSemantic Organization of PrimitiveHeraldry: A Semiotic Approach to Medieval Identity FEUP/FLUPUniversidadedo Porto - EscolaSuperior deArteseDesign deMatosinhos 58 Referent’s Metonymy  Residential  Capital  Territorial  Oronymy  Hydronymy  Anthroponymy  Ethnonymy 42 / 119
  • 59. XXIXth INTERNATIONAL CONGRESS OF GENEALOGICAL AND HERALDIC SCIENCES Stuttgart - Hotel Le Méridien - 12 to 17th September 2010 TheSemantic Organization of PrimitiveHeraldry: A Semiotic Approach to Medieval Identity FEUP/FLUPUniversidadedo Porto - EscolaSuperior deArteseDesign deMatosinhos 59 Semiotic Organization  Referent  Metonymy  Verbalization  Accommodation  Sematization  Designant  Signifier 48 / 181
  • 60. XXIXth INTERNATIONAL CONGRESS OF GENEALOGICAL AND HERALDIC SCIENCES Stuttgart - Hotel Le Méridien - 12 to 17th September 2010 TheSemantic Organization of PrimitiveHeraldry: A Semiotic Approach to Medieval Identity FEUP/FLUPUniversidadedo Porto - EscolaSuperior deArteseDesign deMatosinhos 60 Verbalization  Imaginary language  Languageof conquest  Languageof influence  Linguafranca  Linguistic hybridism  Territorial language 44 / 138
  • 61. XXIXth INTERNATIONAL CONGRESS OF GENEALOGICAL AND HERALDIC SCIENCES Stuttgart - Hotel Le Méridien - 12 to 17th September 2010 TheSemantic Organization of PrimitiveHeraldry: A Semiotic Approach to Medieval Identity FEUP/FLUPUniversidadedo Porto - EscolaSuperior deArteseDesign deMatosinhos 61 Semiotic Organization  Referent  Metonymy  Verbalization  Accommodation  Sematization  Designant  Signifier 48 / 181
  • 62. XXIXth INTERNATIONAL CONGRESS OF GENEALOGICAL AND HERALDIC SCIENCES Stuttgart - Hotel Le Méridien - 12 to 17th September 2010 TheSemantic Organization of PrimitiveHeraldry: A Semiotic Approach to Medieval Identity FEUP/FLUPUniversidadedo Porto - EscolaSuperior deArteseDesign deMatosinhos 62 Accommodation  Affinity  Growth  Conjunction  Transformation  Transposition  Suppression 45 / 147
  • 63. XXIXth INTERNATIONAL CONGRESS OF GENEALOGICAL AND HERALDIC SCIENCES Stuttgart - Hotel Le Méridien - 12 to 17th September 2010 TheSemantic Organization of PrimitiveHeraldry: A Semiotic Approach to Medieval Identity FEUP/FLUPUniversidadedo Porto - EscolaSuperior deArteseDesign deMatosinhos 63 Semiotic Organization  Referent  Metonymy  Verbalization  Accommodation  Sematization  Designant  Signifier 48 / 181
  • 64. XXIXth INTERNATIONAL CONGRESS OF GENEALOGICAL AND HERALDIC SCIENCES Stuttgart - Hotel Le Méridien - 12 to 17th September 2010 TheSemantic Organization of PrimitiveHeraldry: A Semiotic Approach to Medieval Identity FEUP/FLUPUniversidadedo Porto - EscolaSuperior deArteseDesign deMatosinhos 64 Sematization  Composition • Simplemonosemy • Compositemonosemy • Homonymic polysemy • Heteronymic polysemy • Hybrid polysemy • Iconic polysemy  Metonymization • Denominant’smetonymy • Designany’smetonymy • Simplemetonymy • Submetonymy • Compositemetonymy 46 / 159
  • 65. XXIXth INTERNATIONAL CONGRESS OF GENEALOGICAL AND HERALDIC SCIENCES Stuttgart - Hotel Le Méridien - 12 to 17th September 2010 TheSemantic Organization of PrimitiveHeraldry: A Semiotic Approach to Medieval Identity FEUP/FLUPUniversidadedo Porto - EscolaSuperior deArteseDesign deMatosinhos 65 Semiotic Organization  Referent  Metonymy  Verbalization  Accommodation  Sematization  Designant  Signifier 48 / 181
  • 66. XXIXth INTERNATIONAL CONGRESS OF GENEALOGICAL AND HERALDIC SCIENCES Stuttgart - Hotel Le Méridien - 12 to 17th September 2010 TheSemantic Organization of PrimitiveHeraldry: A Semiotic Approach to Medieval Identity FEUP/FLUPUniversidadedo Porto - EscolaSuperior deArteseDesign deMatosinhos 66 Designant  Actions  Architecture  Astronomy  Botany  Colorations  Geometry  Materials  Notorieties  Other nouns  Quantities  Signals  Toponymy  Weather  Zoology 47 / 166
  • 67. XXIXth INTERNATIONAL CONGRESS OF GENEALOGICAL AND HERALDIC SCIENCES Stuttgart - Hotel Le Méridien - 12 to 17th September 2010 TheSemantic Organization of PrimitiveHeraldry: A Semiotic Approach to Medieval Identity FEUP/FLUPUniversidadedo Porto - EscolaSuperior deArteseDesign deMatosinhos 67 Semiotic Organization  Referent  Metonymy  Verbalization  Accommodation  Sematization  Designant  Signifier 48 / 181
  • 68. XXIXth INTERNATIONAL CONGRESS OF GENEALOGICAL AND HERALDIC SCIENCES Stuttgart - Hotel Le Méridien - 12 to 17th September 2010 TheSemantic Organization of PrimitiveHeraldry: A Semiotic Approach to Medieval Identity FEUP/FLUPUniversidadedo Porto - EscolaSuperior deArteseDesign deMatosinhos 68 Signifier  Semantic traces  Other phenomena 48 / 181
  • 69. XXIXth INTERNATIONAL CONGRESS OF GENEALOGICAL AND HERALDIC SCIENCES Stuttgart - Hotel Le Méridien - 12 to 17th September 2010 TheSemantic Organization of PrimitiveHeraldry: A Semiotic Approach to Medieval Identity FEUP/FLUPUniversidadedo Porto - EscolaSuperior deArteseDesign deMatosinhos 69 Semantic Traces  Attitudes  Disposition  Figurations  Number  Orientation  Placements  Separations  Tinctures& furs 48 / 183
  • 70. XXIXth INTERNATIONAL CONGRESS OF GENEALOGICAL AND HERALDIC SCIENCES Stuttgart - Hotel Le Méridien - 12 to 17th September 2010 TheSemantic Organization of PrimitiveHeraldry: A Semiotic Approach to Medieval Identity FEUP/FLUPUniversidadedo Porto - EscolaSuperior deArteseDesign deMatosinhos 70 Signifier  Semantic traces  Other phenomena 48 / 181
  • 71. XXIXth INTERNATIONAL CONGRESS OF GENEALOGICAL AND HERALDIC SCIENCES Stuttgart - Hotel Le Méridien - 12 to 17th September 2010 TheSemantic Organization of PrimitiveHeraldry: A Semiotic Approach to Medieval Identity FEUP/FLUPUniversidadedo Porto - EscolaSuperior deArteseDesign deMatosinhos 71 Other Phenomena  Anomalies  Complementation  Interaction  Transmigration 49 / 193
  • 72. XXIXth INTERNATIONAL CONGRESS OF GENEALOGICAL AND HERALDIC SCIENCES Stuttgart - Hotel Le Méridien - 12 to 17th September 2010 TheSemantic Organization of PrimitiveHeraldry: A Semiotic Approach to Medieval Identity FEUP/FLUPUniversidadedo Porto - EscolaSuperior deArteseDesign deMatosinhos 72 Anomalies  Profusion  Hesitation  Sublimation  Divergence  Subtraction  Omission 49 / 194
  • 73. XXIXth INTERNATIONAL CONGRESS OF GENEALOGICAL AND HERALDIC SCIENCES Stuttgart - Hotel Le Méridien - 12 to 17th September 2010 TheSemantic Organization of PrimitiveHeraldry: A Semiotic Approach to Medieval Identity FEUP/FLUPUniversidadedo Porto - EscolaSuperior deArteseDesign deMatosinhos 73 Other Phenomena  Anomalies  Complementation  Interaction  Transmigration 49 / 193
  • 74. XXIXth INTERNATIONAL CONGRESS OF GENEALOGICAL AND HERALDIC SCIENCES Stuttgart - Hotel Le Méridien - 12 to 17th September 2010 TheSemantic Organization of PrimitiveHeraldry: A Semiotic Approach to Medieval Identity FEUP/FLUPUniversidadedo Porto - EscolaSuperior deArteseDesign deMatosinhos 74 Complementation  Centralization  Contrast  Imitation  Prop  Proportionality  Redundancy  Replenishment  Sacralization  Simplification  Symmetry 51 / 210
  • 75. XXIXth INTERNATIONAL CONGRESS OF GENEALOGICAL AND HERALDIC SCIENCES Stuttgart - Hotel Le Méridien - 12 to 17th September 2010 TheSemantic Organization of PrimitiveHeraldry: A Semiotic Approach to Medieval Identity FEUP/FLUPUniversidadedo Porto - EscolaSuperior deArteseDesign deMatosinhos 75 Other Phenomena  Anomalies  Complementation  Interaction  Transmigration 49 / 193
  • 76. XXIXth INTERNATIONAL CONGRESS OF GENEALOGICAL AND HERALDIC SCIENCES Stuttgart - Hotel Le Méridien - 12 to 17th September 2010 TheSemantic Organization of PrimitiveHeraldry: A Semiotic Approach to Medieval Identity FEUP/FLUPUniversidadedo Porto - EscolaSuperior deArteseDesign deMatosinhos 76 Interaction  Resonance  Concealment  Arrangement  Insertion 52 / 219
  • 77. XXIXth INTERNATIONAL CONGRESS OF GENEALOGICAL AND HERALDIC SCIENCES Stuttgart - Hotel Le Méridien - 12 to 17th September 2010 TheSemantic Organization of PrimitiveHeraldry: A Semiotic Approach to Medieval Identity FEUP/FLUPUniversidadedo Porto - EscolaSuperior deArteseDesign deMatosinhos 77 Other Phenomena  Anomalies  Complementation  Interaction  Transmigration 49 / 193
  • 78. XXIXth INTERNATIONAL CONGRESS OF GENEALOGICAL AND HERALDIC SCIENCES Stuttgart - Hotel Le Méridien - 12 to 17th September 2010 TheSemantic Organization of PrimitiveHeraldry: A Semiotic Approach to Medieval Identity FEUP/FLUPUniversidadedo Porto - EscolaSuperior deArteseDesign deMatosinhos 78 Transmigration  Enhancement  Evolution  Extension  Persistence  Substitution 53 / 228
  • 79. XXIXth INTERNATIONAL CONGRESS OF GENEALOGICAL AND HERALDIC SCIENCES Stuttgart - Hotel Le Méridien - 12 to 17th September 2010 TheSemantic Organization of PrimitiveHeraldry: A Semiotic Approach to Medieval Identity FEUP/FLUPUniversidadedo Porto - EscolaSuperior deArteseDesign deMatosinhos 79 V To Answer  When hasall started?  Can it beapplied to most coatsof arms?  Why it didn’t surviveto our knowledge?  For how long wasit used?  Wasit ageneral cultural phenomenon?  Why thesesctructureswerechosen?  May welink them together? 59 / 287
  • 80. XXIXth INTERNATIONAL CONGRESS OF GENEALOGICAL AND HERALDIC SCIENCES Stuttgart - Hotel Le Méridien - 12 to 17th September 2010 TheSemantic Organization of PrimitiveHeraldry: A Semiotic Approach to Medieval Identity FEUP/FLUPUniversidadedo Porto - EscolaSuperior deArteseDesign deMatosinhos 80 Further Information  http://repositorio-aberto.up.pt/handle/10216/58500 (thewholethesisin Portuguese)  http://heraldry.blogs.sapo.pt (developmentsin English)  http://heraldica.blogs.sapo.pt (developmentsin Portuguese) 59 / 287