This presentation was given by Digital Visitor's CEO, Anthony Rawlins at the BETA Youth Industry Seminar on Thursday 6th October 2011. This event explored social and mobile media communications, and how businesses are using these methods to engage existing and future customers... Digital Visitor is a social media agency providing social media applications and social media marketing services for the travel and leisure industry. Below is a summary of Anthony's presentation: Social media ROI is difficult to show and many people are pulling their hair out trying to prove how valuable it is. Here at Digital Visitor we have tried to boil this down to three main benefits. We will show you how your business can maximise their social media activity to clearly; 1) Increase your online conversions 2) Drive brand new traffic to your website and 3) Reduce the cost of customer acquisition. To find out more about our social media applications, solutions and services, please visit www.digitalvisitor.com, email info@digitalvisitor.com or call +44(0)1179 055 195