1. Making the most of social media
on your own website

2. Who we are
We specialise in providing solutions to
enable organisations to maximise the
benefits of social media and social
networking from their own website and
within their own brand
Created 200+ social media solutions
globally for international tour operators,
international tourist boards and visitor
attractions
Proven to deliver traffic, enquires,
business, loyalty and more

3. Who we are
Shortlisted for Best Online Application in the 2009 Travolution Awards
Shortlisted in 3 categories in the
Best Online Application
Best Technology Provider
Rising Brand of the Year
Nominated as one of the top creative companies in the South West for
2010 by the Bristol Media collective
Also offer quality video production services

4. What we do:
Principles of offsite & onsite social media
We believe social media strategies fall
into 2 categories:
1. Onsite – Those on your website
2. Offsite – Those not on your website
Important to consider both to fully
utilise everything that social media has
to offer

5. Offsite social media
Should primarily direct traffic to your website
There are over 234 social media sites - some
are more popular than others ie. Facebook,
Twitter, YouTube, and WAYN
Promotions through these sites are great
Also great to gather new ‘fans’ and members of
your community but....
Ultimately the aim should be to direct traffic
back to your own website

6. Onsite social media
Organisations spend a lot of money directing
people to their websites, however once there, it
is important to ensure that you deliver all the
information they needed to encourage a booking
for visit
Onsite social media involves creating your very
own social media solution
Onsite social media should;
 drive organic search engine traffic to your site
 maintain your online visitors
 drive enquiries and conversions
ALL within your OWN website

7. Our solution: Visitor Review
A white-labelled social media and social
networking solution
Enables organisations to gather their own
social media on their own terms
Integrated seamlessly throughout the
clients website
Maintains traffic on client’s website
Enables organisations to create and engage
with their own online community through
user generated photos, videos and text
reviews
Organisations can collect invaluable
marketing materials

8. Visitor Review: Key Marketing Benefits
Increased organic search engine traffic to your website
Provide more engaging and interactive content on your
website
Gather authentic experiences under your own brand
Increases browsing time of your online visitors
Enhances online conversion rates by directing visitors
into booking flows

9. Visitor Review: Key Marketing Benefits
Encourages repeat visits to your website
Builds a solid and relevant database for future marketing activities
Ability to show targeted content on targeted pages of your own website
Create bespoke categories to match your own marketing campaigns

10. Visitor Review: Search Engine Benefits
Visitor Review can have a significant positive impact on search engines
and can help to drive organic search engine traffic to your website.
Increased search engine visibility can also reduce your PPC spend.
SEO benefits include:
Regularly added content quickly drives your Visitor Review solution up the
search engine page rankings. All links on your Visitor Review solution are directed to
the most relevant pages on your website increasing the chance of conversion
You control the page titles, meta-descriptions and meta-tags of your Visitor
Review site allowing you to target specific keywords or keyphrases in search
engines
Each different Category you create has its own page title, meta-description and
meta-tags allowing you to target a greater range of keywords and keyphrases and
provide rich landing pages for your visitors from search engines

11. Visitor Review: UGC features
Some of the functionality of a Visitor Review solution include:
Intro Media
Allows client to select review Welcome Message
photos to rotate in the intro
section of their Visitor Review Clients control the welcome
solution. Inspiring content message banners and links, and
captures the visitor, keeps them the ‘upload’ image and can
on the site longer and may also change these whenever they
inspire them to experience want. Thus building a strong
what you offer. brand identity with their visitors.
Categories
Categories are determined and
controlled by the client to help
online visitors navigate their site.
Each category can have it’s own
description and banner.

12. Visitor Review: UGC features
Video
If a video is uploaded with a
posting it will appear first. We Advertising
offer high quality video upload
conversion and playback of any
on your site
mainstream online media Can be static or flash. A
website. Rich media content great way of redirecting
increases search engine traffic, visitors back to your
page ranking & online visibility website. Alternatively
thus driving free organic traffic the advertising spaces
to the site. can be used to generate
revenue.
Photos
Photos uploaded with reviews Comments
can be selected and scrolled
through. High resolution images Any comments added to the
can also be stored to be used in review by other visitors are
other marketing activity. automatically emailed to the
author of the review to
encourage them to return to the
site.

13. Visitor Review: UGC features
Video Embedding &
Send to a Friend
To increase the exposure of your
media and content, URLs and
embed codes are provided for
online visitors as well as ‘send to a
friend’ and ‘download’ options.
This increases number of unique
visitors to the site.
Playlists
Visitors can save reviews, photos
Geotagging and videos to their playlist
A geo-tagged map shows your encouraging repeat visits.
visitors where in the world the
review is from. Opening this map
can show up to 30 of your Geo-
tagged reviews.

14. ROI for your social media solution
On average, 1 good quality review added to your
Visitor Review site = 10-15 new organic visitors per
annum. Therefore, gathering 1000 reviews in a year
will deliver 10,000 – 15,000 new visitors. This can help
reduce PPC spend
By gathering your own user-generated content, you
will have your own library of images to use in future
marketing activity therefore reducing your media
spend
Showing relevant review content in specific pages on
your own website will increase browsing time,
increase the number of enquiries and may also
increase conversion rates of your website
You can measure the click-through rate to offers and
enquiries

15. Creating an integrated strategy: crossing over content
Crossing over content from your onsite
solution to offsite social media solutions
such as Facebook can generate
additional visitors to your site
For example, crossing over just 10
reviews to your Facebook page per
month can generate extra visitors up to
2 ½ times your community per month
Your own social media delivered on
these sites, makes offsite campaigns
even more effective but...
Ultimately the aim should be to direct traffic
back to your own website

16. Clients include...

17. Get in touch
For further information, or to discuss how Visitor Review
can benefit your organisation, please contact:
Anthony Rawlins, Managing Director
Simon Jones, Marketing Director
t: +44 (0)117 9055 195
e: anthony@digitalvisitor.co.uk | simon@digitalvisitor.co.uk
w: www.digitalvisitor.co.uk