2. Feedback Feedback
“
I was a colleague of Carl’s for many years at DB Schenker in a variety of positions
for both of us. At all times Carl was a real ‘go to’ individual who could be relied on to
hand. Carl has operated in conditions of major change in the organisation and has
real drive and motivation to achieve the necessary result.
Carl is very focused individual with high attention to detail and People‘s needs.
He has a good eye for the broader picture; I have worked with Carl on several
projects and found that is always professional upbeat with can-do attitude very
personable with a great sense of humor. He is a real pleasure to work with and an
asset to any company.
I have worked with Carl on several occasions and have always found him to
be extremely professional, reliable and capable. Carl has a particular talent for
organisation and attention to detail in his work. When he has organised an event, you
can rest assured that everything will run smoothly and according to schedule. I would
highly recommend Carl and would be extremely happy to work with him again.
“
It is always a pleasure to work with dedicated professionals and Carl is just that. He
displays exceptional organisational skills whilst balancing this with creative initiative
and commercial acumen. He communicates well at all levels and remains active in
seeking new opportunities to develop. Carl is a well respected and trusted specialist in
I have known and worked alongside Carl for six years, and during this time, I have
found Carl very structured, professional, and productive. Carl has some fantastic
marketing ideas and everything he works on is always tailored to perfection. We have
had many events and exhibitions that Carl has planned during my time at DB Schenker
and each and every one of them have been memorable and special in some way.
Let’s face it a lot of corporate events are ‘same old, same old’ but only someone like
Carl can bring the beach and a fun fair to our last event, and that was just part of it...
a true inspiration.

3. Internal Communications
With so many ways to communicate these days the employee
demographics will dictate the type of media. Nevertheless,
people still enjoy picking-up a magazine, especially hard-to-
reach colleages or those with no email access, where huddles
These can be good forums to relay CEO messages, which I
ghost-write and the monthly ‘bite-size’ communication pack.
E-newsletters all linked to an engaging intranet - ideally mobile
friendly - are some examples, that are regulary used.
Conferences
I have organised, moderated many
management conferences in my current
role, all with varying budgets. After
an initial brief I am normally asked to
propose an agenda back to the board.
Getting the balance between delivering
factual information, involvement and
some creativity is always my main focus.
Elements I have included are chat-
shows, quizzes, networking, mini-
exhibitions, Dragons Den and numerous
break-out sessions. This would include
working with an audio-visual team and
the relevant detail that comes with that.

4. Sales Conferences Facilitation
You always need a different train of thought for sales conferences. But in January
2015, on the lowest budget ever I came up with the agenda, content, creativity for
what was talked about as the best conference in my time.
After every event, I always send a survey to delegates, 87%
responded, and over 98% said the event was good use of their time. We received
plenty of compliments.
For me, all events, the ‘devil is in the detail’
and leaving nothing to chance. On most occasions, I also facilitate and
host the events I organise. From the
more serious management conferences
to more of a light hearted sales event,
where you can push the boundaries
and inject more fun, I feel I can adapt
accordingly. I have also hosted annual
awards evenings.
In addition, in November 2014 I was
one of two facilitators at a Deutsche
Bahn conference for over 300 guests
in Manchester. This event was a little
different, where I was one of the 11
strong organising team - it included a big
production - but as a facilitator had to
stick to strict schedule and timings during
the two days.

5. Events - Summer Party Exhibitions
In 2012, following a record year, I was
asked to organise a summer party for the
staff, potentially up to 750 people. In a
Jubilee and Olympic year the brief was to
have a street party and a sport theme.
I was the owner of the project and
assembled a small working group of eight
to help support regional co-ordination,
the event is still talked about to this day
as the best company event ever.
The event which started at 1200hrs
included something for everyone and
concluded with a live band until the early
hours.
Organising an exhibition
stand is a similar scenario to
any large conference - it is all
about the planning and detail.
Of course, the show has to
give the exhibitor something,
but you cannot just ‘rock-up’
and hope the enquiries will
an orderly queue at your
booth. It is what you do,
before, during and after the
show that will ensure the
maximum commercial return
is achieved.
I have organised and worked
on exhibition stands from a
small networking table for
two, to 1,100 square metres
with a show crew of 70 so fully
understand, big or small, all
the elements needed to make
the investment worthwhile.

6. Glasgow 2014 - Marketing Glasgow 2014 - Enployee Engagement
for Glasgow 2014 and with this came marketing
obligations. I acted as the main contact between
the organising committee and our company, from
a brand activation perspective. I ensured that
everything we did was in line with our contract and
also organised our customer hospitality programme
across the Games, multiple venues and at varying
levels.
With only a few months to activate and no B2C
element to our work, this was our prime focus to
ensure our involvement turned in to results.
The success of this resulted in plenty of new
sales opportunities, contracts and growth from
existing clients. I created and produced the whole
programme for us, but I observed all other B2C
sponsors experiential activity which was a very
useful learning experience for me.
We also wanted to use the Commonwealth Games to engage our
workforce of 750 staff across the country. However, with only 40 based in
representative and myself were the two key drivers of our ‘people’ activity.
tours which included updates on our operational involvement. In addition
conferencing FA Cup style draw, as someone from every location won
something.

7. Branding Training Courses
I was given a project by our CEO, starting with the ‘brand-new’
our locations throughout the country. Despite all the premises
being difference shapes, sizes and of varying age, we managed
to achieve this. The ‘odd one out’ was the training room at
incorporating the six key strategic focus areas.
I produced all tender documents and conducted the process
DB Schenker across the UK in 2008 post-merger.
I have got actively involved in creating,
writing and delivering a variety of training
courses. These include, sales training,
brand awareness, talent development
and I also moderate half of the monthly
induction course at DB Schenker
Logistics.
I understand that ‘Death-by-PowerPoint’
is not the way forward and that we create
content about the company, but more
importantly the delegate.
Involvement is the key element to
ensuring people’s time attending learning
courses is worthwhile.

8. Photoshoots Video
I have arranged numerous photo-shoots in my time.
As well as hiring a good photographer - that you
have a good rapport with - but also to know what
you want to use your images for beforehand in order
that they capture exactly what you want, as well as
adding their own splash of creativity.
I understand how much
effort is needed to make
even a short video. From, the
initial concept, the shoot, to
watching back raw footage
minute job.
However, when people say: “I
want to make a video” I can
guide them accordingly as
many do not appreciate all the
individual elements involved.
smart- phones for short
‘bite-size’ communication
messaging, which is quite
effective.

9. PR and Media
I have experience of writing
press releases, media
monitoring as well as the
photo-shoots to accompany
them.
However, having a good
rapport with journalists is
important in order to ideally
get an out-to-in relationship.
A good media plan creates
a framework, but you need
real engagement from all key
stakeholders to make it work
and be effective.
Assemble your squad and compete against your work colleagues at the same time.
All you have to do is register your team via http://fantasy.premierleague.com/
Once your team is saved, link it to our League which is code 103793-28974
We will issue some prizes at the end of the season.
www.logistics.dbschenker.co.uk
Fantasy Football League
Think you can manage
a £100 million budget?
Yes... then join the DB Schenker League
Season starts
Saturday 8th August
Engagement
There are also
many other
ways to engage
people, everyone
is different, from
a simple Fantasy
Football league to
annual awards,
I have created,
driven and
promoted all sorts
throughout the
business.

10. Sales Campaigns
promoting these in advance of the launch in the respective countries. The
‘Unbeatable Strengths‘ one in 2009 was the most successful generating 3,050
£13,885 of costs for marketing material and business trips.
Go for Goal
UK-Poland 2012
Delivering solutions.
The Magazine of Schenker Ltd
No. 3/12 | Autumn 2012
TalkingOne
Page 2 Helgi Ingolfsson
Page 3 Upfront - Steve Williams
Page 4 Olympics and DB Schenker
Page 6 Campaign Activity
Under the spotlight
USA-UKFreightRelay...
Sales Campaign - Joint activity needed across the Atlantic
Go for Goal : UK-Poland ~ Match Ticket
system
Delivering solutions.
www.logistics.dbschenker.co.uk
Block 5
Row 2012
Seat 2500
Price £ 0.00
Ticket No:
Industry Awards
Since 2007, I have written the majority of the
industry award applications for DB Schenker
Logistics. In the last 12 months, we have won both
of the applications I have submitted. The Global
Freight Awards (Customer Care) and BIFA Freight
Services Award (Special Services).
You obviously need to have a good case, it helps if
you really believe in what you are writing about and
impressions count.
Sales Campaigns

11. Recognition
It is nice to get recognised for your work or for people to see
manager of the year in 2008 and 2010.
But I am very proud to have won best support to sales twice in
recent years. With spaces at a premium, it was also nice to be
nominated to take part in the Deutsche Bahn leadership course
in 2012 as well.
Sometimes, the little things mean a lot, so a simple letter from
the CEO can equally make a difference.
Product Support
My department really acts like an agency for our internal
customers. Departments, products, branches will come to us
with their particular problem, we will challenge, create some
ideas and concepts and then design their campaign as well as
a plan for activation.
We also get involved in virtually all parts of the business, in
particular working with human resources, around people
initiatives and supporting with communication frameworks and
creativity.
Recognition

12. Surveys
Thankyoufortaking thetime to participate in ourGlobalCustomer
Survey. Yourinput is greatlyappreciated in ourcontinued workto improve
ourcustomer satisifaction. As part ofourCorporate Social Responsibility
programme we willdonate £5foryourcompleted surveyamongst the
charities below.
Please pick the charityyouwouldlike us to donate to:
Transaid
Transport solutions forbasic services and economic opportunityforpoorpeoplein developing
countries.
HelpHarry HelpOthers
Helping families goingthroughcancer to paybills and fundeverydayitems.
Takes children with a seriousillness ordisability, without their parents,on the holidayofa lifetime
to Orlando, Florida.
Name:____________________________________Company:__________________________________________________
£5
Getting surveys right is not that easy. I have seen really long
to get a good response for external - people are so busy these
days and do not have the time. It is obvious if something is
easy, adaptable for multiple-devices and quick to complete will
get a better response rate.
I have also driven ‘post survey’ workshops to ensure that
the results are acted upon. Either way, you need to have a
clear understanding of how you want the output to appear, be
determined to tackle the results and do something about it.
In 2013 I created the award winning, ‘How did we do Today?’
light-touch customer service survey, including all the
promotional material, both internally and externally.
campaigns to promote employee surveys, as a result the UK
had the largest response rate in 2014 (70%) of all European
countries.
Social Responsibility
plan within the UK. I was the person who presented to the
board, assembled the working group and now promoting it
around the country.
From setting-up a charity partnership, national charity days,
encouraging local branch initiatives, supporting customers in
To make it work really well, you need the CEO to really
‘champion’ this and its importance. If done well it can have a
positive effect, all round.
Surveys

13. Carl Hobbis, 56 Temple Way, Coleshill, Birmingham, B46 1UE
Tel: 01675 465899
Email: carlhobbis@sky.com
Linkedin: CarlHobbis