Content marketing drives results the way that traditional marketing methods once did. And a key influencer who helped shape what content marketing is today is Joe Pulizzi, founder of the Content Marketing Institute.
During this small business webinar, “Content Marketing: How to Engage Customers and Build Your Small Business,” guest expert Pulizzi covers the content marketing model he created after researching what makes successful content marketers successful. The model, with six key tenants, is the foundation of his new book, Content Inc.
Attend the webinar to learn the Pulizzi’s recipe for content marketing success.
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Content Marketing: How to Engage Customers and Build Your Small Business (Manta.com)
1. Crowds with Cash
Alternative Financing is a Mixed Moneybag
of Opportunity for Small Business
Hello!
Welcome to Manta’s Small Business Expert
Series
Thanks for joining us today.
We’ll get started right at 2 p.m. EDT
#mantaexperts
15. SWEET SPOT
B A C K YA R D P O U LT R Y T E A C H I N G
O P E R AT I O N A L
C H A L L E N G E S
O N A FA R M
A G R I C U LT U R E /
T E C H
FARMERSSweet Spot
19. AUDIENCE F O O D S C I E N T I S T E D U C AT I O N
I M P O S S I B L E F O O D
C R E AT I O N S
CONTENT TILT
Content Tilt
20. What do all media
companies do that you
do not with your content?
Content Tilt: Mission Statement
21. 1. Core target
audience
2. What will be
delivered
3. The outcome
for the audience
“Welcome to Digital Photography
School – a website with simple tips to
help digital camera owners get the
most out of their cameras.”
Example
41. • Find a niche where you can be
the leading expert in the world
• Develop your content mission
• Focus on content type, platform
and deliver consistently
• Don’t build your house on rented
land
• Build an audience of opt-in
subscribers
• Need an amazing E-Newsletter
and remarkable download
• Diversify into the “rule of three”
• What do your subscribers do
differently?
• Audience first, products second
• BE PATIENT!
Takeaways
42. Open the resource list to get more information about our upcoming and on-demand
webinars. Don’t miss “Cure the Winter Blahs: How to Turn a Slow January into Big
Business” on Jan. 5 at 2 p.m. EST. It’s linked in the resource list!
Ask the Expert: Joe Pulizzi
Visit community.manta.com to Ask the Expert
For Book & Podcast, visit Content-Inc.com
Thanks to
Content
Marketing
Institute
for providing
graphics!
@JoePulizzi
43. Manta believes in empowering small businesses to achieve
success. We’re inspired by your determination and energy. And
we understand that every company is unique.
We strive to provide the marketing tools and educational
resources you need to stand out, connect with your customers
and your peers, and grow your business.
Send us a note and let us know what you’d like to learn from
upcoming webinars like this one.
events@manta.com