A collection of projects done for B. Hons Corporate Media 2012.

1. Portfolio
2012

2. Promotional magazine
Outbound
Awareness campaign
Vredefoundation
Marketing campaign
Reelrocket
Annual report
Consol Glass
Print Infokom
Contents
Stop motion
Digital Astro’s
Web design
Vredefoundation
Social media
Reel Rocket
Flash web
Consol Glass
Web design
Typography

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Promotional magazine
Print Outbound
Awareness campaign
Vredefoundation
Marketing campaign
Reelrocket
Annual report
Consol Glass
Infokom

4. OUT BOUN
BE AN OUTSIDER
Promotional
Magazine
For this project we had to design a promotional magazine
for a brand of our choice. The objective was to determine
the brand archetype and create a promotional magazine
that enhances the corporate identity.
The requirements:
- Cover
- Contents
- Two DPS’s
This project taught me a lot about art directing and working
with models during a photo shoot. Photographs used in this
project was a collaborative effort, with some of my own and
the photographer during the shoot. Post editing was done
by me.

6. Awareness
Campaign
The objectives for this project were to create awareness
among young people to realise that breast and testicular
cancer is a reality in their lifestyle. Vredefoundation is a
cause who is determined to fight cancer, with an edge.
The requirements:
- Campaign Pitch
- A Website
- Five posters
During this project we had to do market research to deter-
mine the mindset of young people concerning their chances
to get cancer. We decided to reveal the every-day hero.
By checking yourself, you are saving a life which therefore
makes those who check themselves superheros.

7. Marketing campaign
Social media management is a strategic process that can be used
to enhance a corporate identity. The objectives of this project
were to create a blogspot, Facebook page and Twitter account.
These different social media platforms had to support one anoth-
er in terms of design and content.
Requirements:
- Name
- Logo
- Blogspot
- Facebook page
- Twitter account
- Ambient media
- Poster
We had to create a marketing campaign with objectives, strate-
gies and supporting visual elements. These different platforms
had to be managed throughout the year.

8. Annual Report
The annual report had a corporate angle. The objective was
to choose a company from the JSE and create an annual
report that supports their corporate identity.
Requirements:
- Cover page
- Contents page
- Two section dividers
- Two DPS’s
Board of directors
Bars and charts
I enjoyed working with Consol Glass PTY because it allowed
me to think minimalistic. The idea with the UV-matte spots
was to create a sandblasting texture, easily associated with
glass.
Annual
Report
2012

10. 3
Geïntegreerde kunste by Dismotief
Cari du Preez is,” vertel Steven Bosch ‘n kommu­
nikasie-dosent. Dismotief sê in hul
“Afrikanermans ervaar toenemend persverklaring dat ‘n mens sou vrae
’n onvermoë om in die volksmond kon vra oor hóé ons as Afrikaners
iets kwyt te raak wat ’n volgende onsself sien in ‘n post-apartheid
generasie moontlik sou koester of Suid-Afrika en veral hoe Afrikaner­
ten minste betekenisvol sou vind,” mans marginalisering van ‘n nuwe
sê Richardt Strydom ‘n dosent in bedeling hanteer.
grafiese ontwerp. Dié veronder­ Volgens die persverklaring is
stelling word tydens Aardklop 2012 daar nog individue wat hul invloed
deur die kunsgebeurtenis Dismotief gebruik om in die publiek en die
aangepak om Afrikanermans se media namens die Afrikaner te praat.
identiteit en posisie in die samele­ Hierdie groep bestaan hoofsaaklik uit
wing te ondersoek. vermaaklikheidsterre (met politieke
Dismotief is volgens hul Face­ aspirasies) of aspirante politici (met
book-blad ‘n groep wit Afrikaner populistiese aspirasies).
mans wat drie skrywers kompo­niste Steven en Richardt doen altwee
en kunstenaars insluit. Gedigte van met hierdie projek aansoek vir insti­
Tertius Kapp, Loftus Marais en Wyn tusionele toekennings vir kreatiewe
Roux is deur komponiste en kunste­ uitsette van die Noordwes-Universite­
naars geïnterpreteer. Die uitvoering it, wat ‘n stelsel is waar die universiteit
wat daaruit voortspruit sluit aan erkenning gee vir kreatiewe werk wat
by die uitstalling. Medewerkers is personeel lewer. “Dit gaan uiteindelik
Franco Prinsloo (regisseur), Richardt deel vorm van die terstigte kreatiewe
Strydom (kurator), Steven Bosch nis vir visuele kultuur se navorsing­
(kurator), Pieter Bezuidenhout, sprojek wat tussen grafies, kuns­ e­ g
Braam du Toit en Abri de Swardt. skiedenis en skryfkuns val,” sê Steven. The weekly inhouse journal for the School of Communication
Dit word beskou as ‘n interd­ Volgens Steven is dit ‘n breё pro­ studies were run by the corporate media students. The objective was
issiplinêre produksie wat taal, duksie wat amptelik op die Aardklop­ to keep the students and lecturers up to date and not miss a beat.
identiteit en manlikheid verken. program is. Dismotief word vanaf 2-6
“Dit gaan daaroor om ‘n bietjie Oktober by die Aardklopfees in die
anders te kyk na wie die Afrikaner Stadsaal uitgestal. Steven Bosch se kunswerk Koppespel III vir Dismotief se uitstalling tydens Aardklop. Requirements:
- Ideas for news stories each week
Waarmee is ons - Interviews
- Photo shoots
- Write stories
dosente besig?
- Layout of stories
- Printing
Ilda Cronje en mense vinniger gehelp kan word
teen ‘n laer koste. We worked as a team consisting of three students each week, taking
Wonder jy nie soms wat doen “Beter kommunikasie tussen rol­ turns on interviewing, writing stories and layout. This experience
dosente wanneer hulle die lesing­ spelers kan help om meer lewens te taught me a lot about interacting with people and listening to them
lokaal verlaat nie? Of wanneer jy red tydens ‘n krisis,” sê sy.
hulle sien koffie en tee na hulle Prof. Attie Gerber, ‘n dosent in vid­ instead of forming my own interpretations along the way. It also
kantore aandra? Liewe mede-stu­ eo, doen navorsing in die kreatiewe guided me with searching for newsworthy stories and generating
dent, hulle doen navorsing. uitsette deur middel van ‘n doku­ ideas when things seemed dull.
Infokom het gaan uitvind wat mentêre film oor veewagters in die
dosente se navorsing behels. Kalahari, Boesmanland en Bokkeveld.
Dr. Tanya le Roux, ‘n dosent in “Dokumentêre films het selde ‘n Each of us had a chance to be editor of the Infokom. This meant that
kommunikasiestudies se navors­ goeie narratiewe styl en ek voel dat one person is in charge of meeting deadlines, editing, printing and
ing handel oor haar spesialisveld filmteorie sterk stories kort met ‘n
DR4-Disaster, risk reduction, sterk storielyn,” sê Attie. Attie Gerber praat met plaaslike gemeenskappe om stories in te win vir sy navorsing.
distribution.
response and recovery communi- Attie se dokumentêr kyk na hoe
cation. die leer-en leefwyse van veewagters betrekking tot en die simulakrum nie, maar ook ‘n navorsingsbasis op
“Ek fokus op krisiskommunika­ begin uitsterf weens die jonger van die Franse post-strukturalis, Jean te bou,” verduidelik Moya.
sie vanuit die oogpunt van krisis­ geslag wat nie meer die fisiese arbeid Baufrillard. Sy idee van simulakrum Sy noem dat dit belangrik is om
bestuurders en nooddienswerk­ wil doen nie of stede toe trek vir ‘n stel voor dat daar lae van werklikhied deel te neem aan nuwe argumente
ers,” sê sy. beter toekoms. bestaan bo ander werklikhede. wat kan bydra tot die uitbreiding
Die bydrae tot die bedryf lê Moya Goosen, ‘n dosent in kuns­ “Dit is belangrik om deel te neem van kunsnavorsing in Suid-Afrika.
daarin dat verbeterings help dat geskiedenis, pak nou haar doktoraal aan die kunsgeskiedenis diskoers,
noodgevalle beter bestuur word aan waar sy werklikheidskwessies navors met om nie net die kunstenaar te help

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Stop motion
Digital Astro’s
Web design
Vredefoundation
Social media
Reel Rocket
Flash web
Consol Glass
Web design
Typography

12. Stop Motion
This project proved to be the most fun I had this year. We had to
create an advertisement for Astro’s using stop motion in Adobe
Flash.
Requirements:
- 700 still photos
- Length 30 seconds
- Sound effects
I enjoyed working with the Darth Vader action figure. The idea of
the disco ball (consisting of astro’s) surprising him is that although
you might be the villain, Astro’s will bring the fun to anyone.

13. Web design
The objectives for this project were to create awareness
among young people to realise that breast and testicular
cancer is a reality in their lifestyle. Vredefoundation is a
cause who is determined to fight cancer, with an edge.
The requirements:
- Campaign Pitch
- A Website
- Five posters
During this project we had to do market research to deter-
mine the mindset of young people concerning their chances
to get cancer. We decided to reveal the every-day hero.
By checking yourself, you are saving a life which therefore
makes those who check themselves superheroes.

14. Social Media
Social media management is a strategic process that can
be used to enhance a corporate identity. The objectives
of this project were to create a Blogspot, Facebook page
and Twitter account. These different social media
platforms had to support one another in terms of design
and content.
Requirements:
- Name
- Logo
- Blogspot
- Facebook page
- Twitter account
We had to generate relevant information to post on the
different social platforms. This also meant that we
needed to know what type of posts to make on the
different platforms, because of the specific demands on
each of them.

15. Flash web
The annual report had a corporate angle. The objective was
to choose a company from the JSE and create an annual
report that supports their corporate identity. The following
project was to create a flash website with the same visual
elements.
Requirements:
- Working navigation
- Five web pages
I enjoyed working with Consol Glass PTY because it allowed
me to think minimalistic. Designing a working website in
Adobe Flash was challenging at first, but proved to be
rewarding when I finished it.

16. Web design
The objective for this website was to inform visitors about the
basics of typography.
I enjoyed working on this website. The parallax scrolling effect
is a hot trend at the moment and there is a few awesome web-
sites supporting this effect. By designing the website like this,
it is visually entertaining and the visitor almost feels in control
of what is happening on the screen.
The biggest challenge was to figure out the coding and
especially div styles in Adobe Dreamweaver. With this project I
obtained a better understanding of HTML and CSS.
I particularly enjoyed working with Adobe Illustrator to design
the 3D effects of the typography.