1. Writing Clear, Effective
Business E-mail

2. Coach Profiles
Robert Craig Hogan, Ph.D.
Director, The Business Writing Center
Dr. Hogan has had 38 years of experience in training
business writers:
• Professor of business communications,
Illinois State University
• Professor of writing, Allegheny County College
• Professor of writing, University of Pittsburgh
Administrator or owner of writing companies:
• Owner and senior writer, Softlink
• Owner and general partner, Interactive
Training Media
• Senior writer, Applied Science Associates
• Manager of communications, Bank Illinois Co.
Course content © 2010, Business Writing Center. Published by BCCG. All rights reserved. Reproduction or redistribution is prohibited without prior written permission.

3. Agenda
• When do you communicate by letter, e-mail, or
talking?
• Follow good business e-mail etiquette.
• Write e-mail that works.
• Write a clear response e-mail.
• Write a request e-mail that gets results.
• Write an e-mail about a business problem so you
get the solution you need.
• Write a successful persuasive e-mail.
Course content © 2010, Business Writing Center. Published by BCCG. All rights reserved. Reproduction or redistribution is prohibited without prior written permission.

4. Thank You!
www.CareerShorts.com
Presented by Dr. Robert Craig Hogan Published by
Course content © 2010, Business Writing Center Business Communication Coaching Group ™ LLC
All rights reserved. Reproduction or redistribution is prohibited without prior written permission.