1. Welcome to The Canadian Career
Development Webinar Series-
Helping Professionals Advance in their
Career!
Standing out from the Crowd |The
Age of Persuasion | Terry O’Reilly

2. Page 2
What to expect today
• Welcome & housekeeping
• Tweet #CareerJoy + #ageofpersuasion
• Doodle
• High protein - low fat lunch & learn
• Introductions
• Interview with Terry O’Reilly
• Q&A with Terry & myself
• Career Q&A bonus session.

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After a successful career as a copywriter, Terry
co-founded Pirate in 1990, with 8 recording
studios in Toronto and New York City. He has
won a few hundred awards for writing and
directing. He was named Canadian judge for
the inaugural year of Radio at the Cannes
Advertising Festival in France, and Radio
Chairman of the International Clio Awards in
Miami, and the London International
Advertising Awards in Las Vegas.
QuickTime™ and a
decompressor
are needed to see this picture.

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Alan is Canada’s Career Coach and the founder and Head Coach
of CareerJoy. He is the author of Get the Right Job Right Now! ,
published by Harper Collins. Alan is the career expert for
Workopolis and is the host of the podcast CareerJoy Conversations,
where he interviews experts weekly from a wide range of fields as a
forum to share their career wisdom. Alan was voted one of the Top
40 entrepreneurs under the age of 40. He is also the Trusted Advisor
for careers at Chapters, Canada’s largest book chain. He works
with organizations such as Alcatel and NRC, as well as with high
potential individuals on career management issues. Alan loves
books, running, cooking, ideas, design and a good story. He is
married, has two children, one dog, four cats and some mice in his
garage ... and he loves to chase them all!

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Brand Test
Got …?
…is the real thing.
Air…
Just…
….a beautiful thing
Snap……..Pop
Two scoops of ….
Your richer than you…

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Why?

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QuickTime™ and a
decompressor
are needed to see this picture.
http://www.terryoreilly.ca/
#ageofpersuasion

8. Page 8

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Definitions
Marketing- Mercari “to buy”
Advertising - Advertere “to turn towards”
Persuasion - Persuasionem "to bring over
by talking,"

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“My job as a marketer, is to coax my clients
into investing in their own authenticity. Your
job as a consumer is to become as literate
and discern the sheep from the goats.”

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1. Salesmanship on paper
2. Reason to buy?

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Are you selling or buying?

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How does all of this “stuff” relate to an
individual?

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My Brand is…
•
•
•
•
•
•

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What about social media?

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What about the analog?

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“Not with a bang, not with a whimper, but by
our own skilled hands”

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Terry O’Reilly

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Invest in something you can really count on…You
Contact us to book an initial 45 minute consultation
• An unbiased, professional assessment of your current situation.
• Feedback on your resume and issues related to your job search.
• Expert advice on what to do next and tips to get started right away.
Most of all, you will get piece of mind that you are not the only one in your
situation, as well as the experience and dedication of a career coach who is
here to help you. The investment is $99 which is credited towards the cost of
our programs.
Call 1 877 256 2569 or email Jenny@CareerJoy.com
"To have a coach, who has a vested interest in me, is
invaluable. Alan validated my ideas, my discoveries and
challenged my thoughts, all while helping me to grow
personally and professionally."
DEBBIE TRENHOLM, MBA

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What do great brands have in common
career with career success!
Tim Hortons
Starbucks
General Motors
• What is their brand identity?
• How does this help you?
• How does it help the company?

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The 4 Keys to your Brand
• Know who you are - Clearly
• Know who and where your market is - Specifically
• Market yourself - Confidently & Consistently
• Evolve in your work - Continually

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My Brand is…
•
•
•
•
•
•

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The Career Identity Tool™
1. Make a list of your:
• Talents – What are you great at? Title
• Values – What is important to you? You
• Passions - What do you get angry/joy out of? Direction
• Ideal lifestyle - Hours, location, travel, income? Fair trade
• Work ecosystem - What company culture is best for you?
Company
2. Consider your current job. Assign a score of 10 to each
of the categories (max 50) and add up your score out of
a total of 50.
3. Under 30: Unacceptable situation, take action now!
Between 30 & 40: What changes are needed in your career?
Above 40: How do you continually evolve in your career?

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How Can CareerJoy Help You?
We work with you to help identify, manage and overcome the
problems you are experiencing in your current career situation.
The Career Identity Program for Professionals TM
This program identifies the match between your strengths, talents
and passions and the market
The 90 Day Career Search Program TM
Get hired quicker - Professional resume, interview and
networking.
The Career Transition Program TM
We help with both career identity, self marketing and job search.
The Student Identity Program
We help to guide a students educational choices and career
path.
Professional Resume Service
Stand out from the competition with our professional writers.

25. Page 25
Invest in something you can really count on…You
Contact us to book an initial 45 minute consultation
• An unbiased, professional assessment of your current situation.
• Feedback on your resume and issues related to your job search.
• Expert advice on what to do next and tips to get started right away.
Most of all, you will get piece of mind that you are not the only one in your
situation, as well as the experience and dedication of a career coach who is
here to help you. The investment is $99 which is credited towards the cost of
our programs.
Call 1 877 256 2569 or email Jenny@CareerJoy.com
"To have a coach, who has a vested interest in me, is
invaluable. Alan validated my ideas, my discoveries and
challenged my thoughts, all while helping me to grow
personally and professionally."
DEBBIE TRENHOLM, MBA