Phil Bradley gave this presentation at the Career Development Group’s National Conference 2011. The theme this year was : "The Practical Professional", Monday 21st November 2011

1. CDG National Conference 2011
The Practical Professional
Librarians and Social Media
Phil Bradley

2. Some statistics
80% of active
internet
Users visit social
networks

3. Data production
• The human race will have created 1.8
zettabytes of data in 2011
• In all human history to 2003 we created 5
exabytes of data (five billion gigabytes) and we
now create that every DAY
• 1 zettabyte = 1000 exabytes
• 24 exabytes per year by 2020

4. Most belong to more than 1
• More than 1 billion people use social networks
• Not just Facebook; Europe 1.9, USA 2.1, Brazil
3.1 & India 3.9

5. Network awareness in Europe
• Facebook 96%
• Twitter 80%
• MySpace 70%

6. Growth

7. Tick tock, tick tock...
• Facebook: 37 minutes
(58% log in daily)
• Twitter: 23 minutes
• 25% of users time is
spent on social
networks
• 40% access sites from
their smartphones
• Computer World Sept 12 2011 http://bit.ly/vvnqSM

8. Brands
• 50%+ social users are
connected to brands
• 36% post content about
a brand on a social
network
• Only 19% of employees
share stories on social
media
• Steven Van Belleghem Social media around
the world 2011

11. http://brians
olis.postero
us.com/over
-48-hours-
of-video-is-
uploaded-to-
youtube

12. Social Media in Search

13. Google and social

14. Google and authors

15. Google +1 button

16. Googleplus

17. Circles

18. More circles

19. Search

20. Search

21. Search

22. Search

23. Bing Social search

24. Bing and Facebook integration

25. Blekko and Facebook integration

26. Google search and +

27. And logged in...

28. Facebook Lists

29. Facebook groups

30. News aggregation

31. Trunk.ly search

32. XYDO on the web

33. XYDO in my mail

34. News.me – on the web

35. News.me in my mail

36. News curation – Zite

37. News curation - Pulse

38. News curation - Flipboard

39. And the obvious...

40. And some more...

41. Quora

42. People ask people they know

43. Peers are trusted sources
How trustworthy do you find information that is posted to social networks?
60% A person from your contact list
34% A person who belongs to the network of your contact person
Steven van Belleghem Social media around the world 2011

44. Where do people ask questions?
• Facebook: Every day 7%, A few times a week
17%, a few times a month 18% = 42%
• Twitter: 6%, 11%, 8% = 25%
• Google+: 5%, 8%, 8% = 21%
http://www.techrepublic.com/blog/hiner/search-cant-scale-without-social-and-bing-has-
facebook-and-twitter-on-its-side/

45. Size doesn’t matter anymore

47. Search now...
• Search engines want to minimise choice
• Social media is a place to facilitate knowledge
and conversation, not just a place to provide
information
• “...when people have an information
need, they’ll always ask people they know
before they ask a librarian. The trick is making
sure that librarians are some of the people
they know” Jessamyn West

48. Search
Cannot Scale

49. So...
• We need to be the reliability people.
• We need to be credible
• We need to empower people
• We have to go to where the conversations are

50. That means...

52. Thanks!
• Clock http://www.flickr.com/photos/kittyxkat/3100673901/
• 60 seconds http://www.mediabistro.com/alltwitter/files/2011/06/internet-60-seconds-
infographic.jpg
• Brand http://www.flickr.com/photos/vissago/2142584703/
• Facebook logo http://www.flickr.com/photos/ajc1/503165914/
• Twitter logo http://www.flickr.com/photos/profy/580360625/
• MySpace logo http://www.flickr.com/photos/jonobacon/4716265626/
• Talking heads http://www.flickr.com/photos/94446676@N00/5154084202/
• Trust http://www.flickr.com/photos/44221420@N00/3284555653/
• Google size http://www.netchunks.com/how-big-is-google/
• Gaiman quote http://ffeimo.tumblr.com/post/9705053045/google-can-bring-you-back-100-
000-answers-a
• Bolt http://www.flickr.com/photos/19779889@N00/1804542101/
• Nuts bolts http://www.flickr.com/photos/rainbowbeth/2304190055/
• Signpost http://www.flickr.com/photos/jmcphotos/2131206015/