Carbonite recently conducted market research to better understand the backup behaviors of small businesses like yours — and the results are downright frightening. In these slides, you’ll learn the 5 most common mistakes that lead to data loss and how you can avoid them.

1. The 5 deadly sins of small business backup:
Are you guilty?
Thursday, December 08, 2011
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2. Agenda
• Identify and discuss the 5 most common “backup sins”
• Compare popular backup methods
• Offer suggestions for how to best support your small
business’s backup needs
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3. Apathy
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4. Only 13%
of small business owners think a data disaster could happen to them.
THE FACT IS
7 out of 10 small businesses
in the US experienced data loss due to technical or human disaster.
(Hewlett Packard)
Here’s how they have
lost data:
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5. Don’t Be Apathetic.
Expect the Unexpected.
Make sure your data is protected.
many SMBs have severely underestimated the importance of data backup and the
necessity for it, as the implications of losing business critical data can cost them their
business and livelihood.
“An SUV drove through our shop!!
I was able to get the computer back
up since I used Carbonite to backup
our business.”
- Manny Marin, Printing on Fifth, San Diego
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6. best solution there is.”
Hubris
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7. 7

8. Comparison of backup methods:
How do they stack up?
Disaster Protection
Reliability
Performance
Convenience
Price
Recovery and
Protection
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9. [Visual: to-do list]
Procrastination
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10. Sun Mon Tue Wed Thurs Fri Sat
1 2 3 4 5 6
X X X X X
7 8 9 10 11 12 13
X X X X X X X
14 15 16 17 18 19 20
X X X X X X X
21 22 23 24 25 26 27
1in 4 of small businesses
haven’t backed up in a week or more.
28 29 30 31
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11. Common misconception:
“Backing up once a week is sufficient.”
Fact:
You should be backing up your data every day. By
using an automatic, online backup method, your
backup will happen automatically and continually
in the background, without interrupting your work.
Q24a: Approximately how much time each week do you, your employees or your consultants spend in total on backing up your company’s data? 11
(Please select one.) n=451

12. … I should have backed up.”
Regret
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13. 54%
of small business owners believe that
data disaster is unlikely to impact their business.
YET
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14. “An ounce of prevention
is worth a pound of cure”
How will I get my business data back? Will I get it back?
How much will it cost to recover the data?
What will the downtime cost my business? Productivity?
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15. Ignorance
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16. Annual Fees
Carbonite Mozy SOS BackBlaze Dropbox for Teams
If you have 5 computers and a total of 50GB:
$229 $537 $600 $250 $795
If you have 10 computers and a total of 250GB:
$229 $1,974 $999 $500 $1,450
If you have 15 computers and a total of 500GB:
$599 $3,711 not listed $900 $2,445
Data as of Sept 2011
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17. Lessons learned
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18. 2 months free with purchase
Use offer code 5SINS
Thank you for joining us!
The statistics presented are from Carbonite sponsored studies. You can find more information on our website under Press Releases.
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