1.
Social
Media
and
Student
Affairs
Duke
University
Student
Affairs
Social
Media
Training
July
20,
2011
2. Effective Social Media Communications
Marketing principles still apply!
• Think about the audience
• Think about the purpose
• What is success?
• Allocate resources
• Create accounts
• Listen first
• Make sure you are easy to find
• Be human. Don’t forget, it’s a conversation. Converse!
• Measure and measure again
• Finally, repeat above
3. Personal vs. Professional
Two
op@ons:
• Separate
profiles/accounts
• Use
privacy
seDngs
Best
prac@ces
• Use
privacy
seDngs,
but
don’t
trust
them
• Have
good
values
and
good
sense
• Create
an
online
persona
and
be
real
Remember:
What
happens
on
social
media,
stays
on
social
media
4. Creating effective social media posts
• Be polite and respectful
• Be real
• Don’t try to sell
• Always monitor
• Be prompt
• Consistency is key
• Retweet and repost
• Respond on an individual basis
• Stay current
• Stay positive
5. Let’s get started with Twitter
TwiLer
glossary
Twi4er
Term
Meaning
Tweet
A
post
or
update,
under
140
characters
RT
Re-‐tweet.
This
means
the
tweet
is
sharing
something
that
someone
else
already
posted.
@
This
@
symbol
is
used
in
front
of
a
username
to
direct
that
user’s
aLen@on
to
your
tweet.
#
or
Hashtag
Hashtags
are
a
standard
way
to
follow
a
discussion
about
a
trend,
event
or
topic.
This
allows
for
searchability.
TwiLer
Trending
Keywords
and
hashtags
that
are
men@oned
on
TwiLer
become
trends
–
can
be
based
on
geography.
hLp://twiLer.com/#!/search?q=%23socialduke
7. How do programs and events fit in?
TwiLer
account
or
hashtag?
8. DukeMobile for Mobile Devices
DukeMobile: m.duke.edu
IOS, Droid and Blackberry apps
Suite of applications includes a
directory, maps, news, course
offering info and videos.
