Palestra realizada pelo diretor executivo da ABCR, João Paulo Vergueiro, na Conferência do Centro Leste Europeu de Captação de Recursos, realizada em Bratislava, nos dias 12 a 14 de outubro de 2016.

1. Developing Fundraising In
Developing Markets: Successful
Cases And Inspiration
João Paulo Vergueiro
abcr@captadores.org.br

2. Who am I?
 CEO of the
Brazilian
Fundraisers
Association (ABCR)
 CSR professor at a
local University
 Former Programme
Funding Officer for
Christian Aid (UK).

3. Why are we here?
 Participants will learn about the Brazilian
fundraising sector and how it relates to
Central and Eastern Europe in the sense
that both regions have yet to consolidate
the sector and promote charities‘
financial sustainability.
 We will also share examples and
recent experience of fundraising
undertaken in Brazil.
 Delegates will learn that promoting
philanthropy is vital if we want to
increase giving to charities.

4. The sector in Brazil
290k non-profits 210k founded in the last
30 years
Brazil has 205
million people
= 1 non-
profit/706
Brazilians

5. taxes
services /
products
donations
Funding Civil Society
Civil Society
Organizations
GovernmentFor-profits

6. GIVING IN BRAZIL

7. Giving Brazil Research
http://idis.org.br/pesquisadoacaobrasil

8. Did Brazilians donated last
year?
YES
77%
NO
23%
52%
Donated
money
46%
made a donation
to a NGO

9. Did young or older donated
more?
32%
47%
51%
57%
18-29
years
30-39
years
40-49
years
50
years
or
more

10. Women or men?
42%49%

11. Why Brazilians give?
89%
83%
80%
78%
76%
74%
54%
Because it makes me feel good
We need help to solve social problems
I am sensitive to the cause
I feel I can make a difference
It helps my development
I trust in the entity
I feel sorry for the less fortunate

12. And to which causes?
40%
36%
29%
21%
12%
11%
8%
7%
4%
4%
4%
4%
3%
2%
2%
16%
4%
Health
Children
Combating hunger and poverty
Elder
Emergency situations
Education
People who need help
Housing guarantee
Physically Desable
Generating work and income
Mistreatment of animals
Addiction
Environment
Mentally Disable
Homeless
Others
No specific

13. My Cause

14. How did they transfer the
money?
54.0%
42.2%
35.0%
32.2%
29.5%
25.6%
24.3%
20.7%
Cash
Bank Slip
Debit from phone bill
Bank transfer
phone call (0800)
Direct debit
Money collection in public places
Debit from credit card

15. But how much???
13,7 billion Reais (0,23% GDP)
=
4,2 billion dollars

16. Why most people don’t give?
• Don’t have money
• Don’t trust the entity
• By choice
• No one asked them
• It is the government's responsibility to solve
social problems

17. FUNDRAISING IN BRAZIL

18. The Profession
 No legal recognition;
 No understanding by media, academy,
etc.
 Even non-profits don’t recognize the
need for fundraisers: they want to
outsorce and pay commission!
Only 24% of non-profits in Brazil have
fundraising departments

19. Problems with banks
 Donations are not payments!
 Banks see everyone as clients and not
as donors.
 Insted of becoming easier, giving is
becoming harder in Brazil

20. WHAT DOES NOT
WORK?

21. Fundraising Plan

22. Door-to-door

23. Mobile Fundraising

24. Payroll Giving

25. WHAT WORKS WELL?

26. Capital Campaigns

27. Annual Campaigns

28. Telemarketing

29. Direct Mail

30. Events

31. Sponsoring

32. Crowdfunding

33. Stores

34. WHAT IS GROWING?

35. Face-to-face

36. Cause Marketing

37. Direct Response TV

38. Donate Button

39. Social Media
/vergueiro
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/vergueirao
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40. Rouding-up / microdonations

41. Volunteers

42. INTERESTING CASES

43. Giving in the air

44. Checkin-out (or in) and giving

45. Tipping to do good

46. Raffles

47. Celebrities

48. WHAT IS YET TO COME?

49. Virtual Reality

50. Giving Alarm Clock

51. PROMOTING GIVING

53. 2015
 700.000 people
 116 million dollars
 70 countries

55. www.givingtuesday.org
www.diadedoar.org.br

56. Developing Fundraising In
Developing Markets: Successful
Cases And Inspiration
João Paulo Vergueiro
abcr@captadores.org.br