Roland Barthes media theorist

2. ROLAND BARTHES
WHO IS HE?
Roland Gérard Barthes (French: 12 November 1915 – 26 March 1980)
was a French theorist, philosopher, critic, and semiotician. Barthes' ideas
explored a diverse range of fields and he influenced the development of
schools of theory including structuralism, semiotics, social theory.
Roland Barthes is an author who studies
and explains the value of the sign
System also the impacts it will have on
Future modern day life in the media and
teaching.

3. ROLAND BARTHES
SEMIOTICS AND MYTH’S
The portrayal of wine in French society as a healthy habit is
an myth that is contradicted by certain realities (i.e., that wine
can be unhealthy). He found semiotics, the study of signs,
useful when it came to this. Barthes explained that these
myths were "second-order signs," or "connotations." A picture
of a full, dark bottle is a signifier that relates to a specific
signified: alcoholic beverage.
‘Literature is the question minus
the answer.’

4. ROLAND BARTHES
STRUCTURALISM AND ITS LIMITS
Barthes work into three levels: ‘functions’, ‘actions’ and
‘narrative’. ‘Functions’ are single descriptive word that can be
used to identify a character. That character would be an ‘action’,
and consequently one of the elements that make up the
narrative. For example key words like ‘dark’, ‘mysterious’ and
‘odd’, used together, form a certain character.
‘A photograph is always
invisible, it is not it that we see.’

5. ROLAND BARTHES
HIS INFLUENCE AND MYTHOLOGIES
Roland Barthes's ideas to the development of narrative writing and modern
media in his time are new being used all over the world such as
structuralism and semiotics are being studied for education, filming and
novel writing. His ideas are also used in representation of models of
communication, including computers, photography, music, and literature
Mythologies is a book by Roland Barthes, published in 1957. It is a
collection of essays, examining the social value systems to create
modern myths. Barthes also looks at the semiology of the process
of myth creation, updating Ferdinand de Saussure's system of
sign analyse by adding a second level where signs are elevated
to the level of myth. It is considered to be a key antecedent of cultural
studies
‘The photographic image... is a
message without a code.’