Marketing is both art and science. SMB marketing managers need to adapt to modern customer engagement techniques in order to attract and nurture the right kind of audience. This is a curated list of 20 great marketing books which will be invaluable to a small businesses or any marketing manager. The list covers areas like referral marketing, email marketing, social media marketing, content marketing, persuasion and influence, and more.

1. 20 Best
Marketing Books
for Smart
Businesses

2. 1 - Understanding Digital Marketing
Marketing Strategies for Engaging the Digital Generation
Author Damian Ryan, Calvin Jones
Description This book helps you identify the best ways to
use digital marketing. Marketing today needs
to include different media. But traditional
resources like agencies and marketing
professionals are not always clued in to what
is new and how to best use it. That’s where
you need to turn to experts who can help
you create marketing plans with new
technologies and new platforms.
Buy http://tinyurl.com/ozo77np
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3. 2 - Digital Marketing Analytics
Making Sense of Consumer Data in a Digital World
Author Chuck Henman, Ken Burbary
Description In this world of hyper connectivity and social
networks, collecting data is a natural
extension. Data collected is usually
extensive. How your company uses this data
can be a distinguishing factor and give a
competitive edge. You need to be in a
position to translate that data into decisions
and actions. This book shows you how to do
that.
Buy http://tinyurl.com/p9a8cam
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4. 3 - Web 3.0 Startups
Online Marketing Strategies for Launching & Promoting any Business
Author RL Adams
Description Being relevant is a very important skill in
today’s competitive times. Just doing your
business is never enough. You need different
marketing strategies to ensure that you are
not only doing your business well but are
also being noticed. Correct customer profile,
efficient targeting and concise messages, all
are important cornerstones of a good digital
marketing policy, especially when you are a
start up. Find all that and more in this book.
Buy http://tinyurl.com/onr3yb7Picture source

5. 4 - Email Marketing By the Numbers
How to Use the World's Greatest Marketing Tool to Take Any
Organization to the Next Level
Author Chris Baggott
Description Gone are the days of flyers and leaflets.
Today you reach out to your consumer over
the internet. But you can’t just compose a
mail and send it off. Who would you send it
to? And how will you ensure the email is
read? Such questions and many others are
answered in this book on email marketing.
Buy http://tinyurl.com/oqwyoun
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6. Author John Arnold
Description Though the first edition is seven years old,
the book is regularly updated with the main
do’s and don’ts that you would need to keep
in mind for email marketing. From legal
advice to basic words to avoid, you can find
all in this book. It’s been a bestseller for a
reason. Pick it up today!
Buy http://tinyurl.com/qemquvb
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5 - E-Mail Marketing for Dummies

7. 6 - Content Rules
How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and
More) That Engage Customers and Ignite Your Business
Author Ann Handley, C. C. Chapman
Description In the world of internet what to say trumps
everything else. Words, their context and
subtext and even their placing – all can play a
big role in your company’s success. This book
helps you put together effective and
successful properties. It will also discuss non-
traditional approaches like when to put up
pictures or how to include live chats. This
book will help you become a powerful
communicator.
Buy http://tinyurl.com/p5pns4zPicture Source

8. 7 - Managing Content Marketing
The Real-World Guide for Creating Passionate Subscribers to Your Brand
Author Robert Rose, Joe Pulizzi
Description Though an e-book, this book provides
incredible insight into how you can structure
and create content successfully. Whether
you are a start up or a large company, being
careful with words is necessary. One wrong
turn of phrase can dissuade a potentially
loyal customer. Pick the most effective steps
from this book.
Buy http://tinyurl.com/qzjxl93
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9. 8 - Content Chemistry
An Illustrated Handbook for Content Marketing
Author Andy Crestodina
Description Content creation is important. But if your
customers don’t find the content or your
company online, what will be the use of the
correct content? You also need effective
blend of different methods like search
engine optimisation, direct marketing
techniques and social media strategies to
ensure that you stay relevant. This book
helps you pick the relevant strategy.
Buy http://tinyurl.com/pq5et4p
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10. 9 - 500 Social Media Marketing Tips
Essential Advice, Hints and Strategy for Business
Author Andrew Macarthy
Description In today’s hyper-connected world, social
media can be an ambiguous term. There are
so many networks out there, each catering
to a different audience and customer profile.
How do you pick a network and a strategy for
it? That’s where this book comes in handy.
You don’t want to miss out on those users
who can be converted to loyal customers.
Here are some handy tips.
Buy http://tinyurl.com/pqasjpr
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11. 10 - Digital Marketing Madness
Social Media Marketing Strategy at Super Low Cost
Author David Michael Ledesma
Description This book guides you toward the most
appropriate social media approach your
company needs to take. ‘Going viral’ is not a
random act and needs to be choreographed
properly. You will find social media agencies
to orchestrate your campaign but this book
will help identify the basics.
Buy http://tinyurl.com/pbum8ww
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12. 11 - Likeable Social Media
How to Delight Your Customers, Create an Irresistible Brand, and Be
Generally Amazing on Facebook
Author Dave Kerpen
Description It’s important to be able to effectively use
your web presence to generate revenue and
turn customers into brand ambassadors. The
inability of being able to capture the power
of social media in time could lead to lost
opportunities. This book helps you turn
‘Likes’ into something more tangible.
Buy http://tinyurl.com/nkfnrj
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13. 12 - Social Media Marketing For Dummies
Author Shiv Singh, Stephanie Diamond
Description This book will bring together the basics of
entering the world of brand management in
the age of social media. It will help you find
and hone the brand’s voice, while showing
you the different methods you can use to
make it successful.
Buy http://tinyurl.com/nh9hlkl
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14. 13 - Positioning: The Battle for Your Mind
How to be seen and heard in the overcrowded marketplace
Author Al Ries, Jack Trout
Description A classic book but is still relevant even today.
It helps you communicate effectively, cutting
out flab and improving communication. The
book helps you identify your niche market,
create an effective marketing strategy and
pick the most efficient medium to get there.
Buy http://tinyurl.com/q4a8zyt
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15. 14 – Influence
The Psychology of Persuasion
Author Robert Cialdini
Description Another classic but very relevant in today’s
connected times as well. You not only need
to be clear in what you say but also in how
you say it. This book helps you get the
message out clearly, in a world that is used
to a lot of noise. Become a powerful
persuader with this book.
Buy http://tinyurl.com/ovye3my
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16. 15 – Influence Marketing
How to Create, Manage, and Measure Brand Influencers in Social Media
Marketing
Author Danny Brown, Sam Fiorella
Description Influence is a powerful tool in this social-
media driven world. How do you identify
which opinion should matter. This book helps
you to shape opinions of your readers or
users in a fashion beneficial to you. It helps
you identify the voice and form you want
your customers to have.
Buy http://tinyurl.com/nrs2pqt
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17. 16 – Return On Influence
The Revolutionary Power of Klout, Social Scoring, and Influence
Marketing
Author Mark Schaefer
Description This book helps you convert your social
media popularity into tangible benefits. How
to ensure that your voice is heard in the
cacophony known as the social media?
Social networks have a scoring model to
indicate popularity. This book can guide you
and help you improve your standing with the
help of your ‘scores’.
Buy http://tinyurl.com/o3xujlv
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18. 17 – Guerrilla Social Media Marketing
100+ Weapons to Grow Your Online Influence, Attract Customers, and
Drive Profits
Author Jay Conrad Levinson, Shane Gibson
Description This book provides a step-by-step process to
executing your social media strategies. Get
ready to shed scary buzzwords and statistics
that are taking root. These experts will make
conquering the social media scene, a breeze.
Buy http://tinyurl.com/pxr68hd
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19. 18 – The Referral Engine
Teaching Your Business to Market Itself
Author John Jantsch
Description You are already aware of what referral
marketing is but are not sure how to get the
ball rolling? This is the book for you! How to
keep your existing customers happy and
convert them into brand champions – this
book shows you the way. Service is vital for
existing and potential customers.
Buy http://tinyurl.com/ph33sso
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20. 19 – 29 Powerful Referral Marketing Secrets
Author Len Foster
Description For a complete digital marketing policy, you
need to use all tools possible. Word-of-
mouth publicity is one such tool. There are
other similar tools that are useful in referral
marketing that you may be missing out on.
This book provides you with 29 simple
techniques that will help you implement a
good referral policy.
Buy http://tinyurl.com/o8wt6p4
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21. 20 – Word of Mouth Marketing
How Smart Companies Get People Talking
Author Andy Sernovitz
Description This book brings together all advice on
referral marketing. It highlights reasons
people want to talk to you. It points out the
best ways to get people talking. The book
helps you create a buzz about your brand or
company. Pick this book up to get the most
out of your customers.
Buy http://tinyurl.com/of9eppg
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22. About Canvass
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Several marketing campaigns from a single, easy to use
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