1. Marketing Academy
“Boot Camp”
Cookham – January 26th 2011
Joe Clift

2. When I was young…
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3. Lessons and observations…
Principles*
Self-talk
E+R=O
Belief System
Purpose
F.E.A.R.
* With thanks to Jamil Qureshi
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4. 1. Know where you’ve come from
A.P.Giannini and Dee Hock
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5. …and stay true to your roots
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6. 2. Always make time to assess your strategic
options
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7. 3. Work all the angles
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8. 4. The best investment you’ll ever make is in…
YOU!
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9. 5. Know your role
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10. 6. Be prepared to change your mind
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11. 7. Measure, learn, measure, learn…
“Try, fail.
Try again,
Fail better…”
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12. 8. Champion what you believe in
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13. 9. “Go the whole hog”
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14. 10. “At the very least…have a personal philosophy”
“I want to be thoroughly used up when I die, for the harder I
work, the more I live.
I rejoice in life for its own sake.
Life is no brief candle to me.
It is a sort of splendid torch which I have got hold of for the
moment, and I want to make it burn as brightly as possible
before handing it on.”
George Bernard Shaw
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