THe Asymmetry Hack - A new perspective about creativity for brands growing up...
Pitch
1. T E C H N O L O G Y M A G A Z I N E
B Y C A M E R O N S T R A U G H A N
2. The Northern Echo TECHNOLOGY MAGAZINE
“You have been commissioned by The Northern Echo to
produce a new magazine or newspaper product. Your
product could be in any style or genre but it must be self
financed through sales or advertising. You must also
produce your magazine for a specified audience segment
within the 16-25 age group.”
3. • Have created a magazine for the ABC1 audience that The Northern Echo
have and made it fitting for that particular audience.
• Linking back to the audience I have ensured it was of a high quality standard
which is what the Northern Echo readers expect.
• Create a magazine in the Technology and Gaming genre that will be suitable
for the 16-25 age group.
• Positioned the magazine with a gap in the market making it commercially
viable
• Make the magazine self financed through the profit of the sales and
advertising within the magazine.
To meet the brief I aim to: TECHNOLOGY MAGAZINE
4. • Technology has been a part of my life ever since
I was 10 meaning I know tons about the topic
and I’m passionate about it.
• This knowledge and passion will be portrayed
across in the articles making them enjoyable to
read.
• The lackluster of magazines that are aimed are
gamers and geeks alike for a young target
audience means there's a place for this
information.
• I understand and have the same needs as my
target audience as being a gamer/geek myself I
know what people want to know so that I can
include that in the articles.
• I learnt some of my knowledge from reading
other technology magazine so I know the style
of writing a similar article for my own.
Technology Genre? TECHNOLOGY MAGAZINE
5. TECHNOLOGY MAGAZINEUnique Selling Point
Not only does concentrate on other aspects of
technology enthusiasts such as gamers, it dives deep
into other interests such as geeks while making all of
this for a enjoyable for a young target audience.
7. The secondary audience for my magazine will include The
Northern Echo readers since my magazine will be part of
yours, siblings and family of the original purchaser.
Taking into account the secondary audience and aiming
to please them there will be:
• No taboo language
• No nudity
• No inappropriate content
• Articles that anyone picking up would enjoy reading
and understand
Secondary Audience TECHNOLOGY MAGAZINE
8. Things to consider… TECHNOLOGY MAGAZINE
Stereotypes of my target audience:
• Slow read speed
• Short attention span
• Don’t have lots of money
How I can tailor to my audience:
• Have a balanced text to image ratio
• Have a price that’s reasonable
• Use young and gender appropriate
models
• Gain ideas from magazines that are
popular with my audience
• Choose interesting article content and
use triangle method so most interesting
at the start of article
9. The IPSO is a body who deals with complaints from
members of the. There are 16 codes that must be
followed by magazines and newspapers. If individuals
believe the code has been breached then can send a
complaint to the IPSO
To ensure I don’t breach any of these I have made 5
golden rules that are the most important to my
magazine.
Constraints TECHNOLOGY MAGAZINE
10. Research articles so there are no errors or inaccuracies within my article.
Seek permission of anyone who holds the copyright of any information I use within my articles
I will never expose any confidential information in my articles.
Represent everyone I include in my articles fairly and not exploit anyone, which includes
writing something
Gain permission to take photos at certain positions if needing to go on private land and seek
permission if I use models under 18
5 Golden Rules TECHNOLOGY MAGAZINE
1)
2)
3)
4)
5)
14. TECHNOLOGY MAGAZINEGenre Research
- Colours
- Layout
- Fonts
- Imagery
Colourful
Various images
Active layout
Variety of fonts for
headlines and main
text
Breakout boxes
15. • I learnt from my genre research that to attract my
target audience I need to use sans serif fonts with
young models on the front cover
• I also learnt that within my double page spreads
that I need to use breakout boxes to break up the
article and a variety of quotes to keep it interesting.
Genre Research
18. Mock Up Focus Groups
1st Focus Group
- 5 Media Students
- Aged 17/18
- B/C1 status
- Trendie tribe
2nd Focus Group
- 4 Computing Students
- Aged 17/18
- A/B status
- Alt tribe
19. TECHNOLOGY MAGAZINEThe Good
The Bad
- The vibrant yellow colour
- Bold eye catching fonts fit
the theme
- Top 5 Gadgets table is clear
and well layed out
- Futuristic and professional
looking layout
- The vibrant yellow colour
- More colour needed to
brighten it up
- Bit confusing layout
- Not enough on the second
page
- Not enough images
20. TECHNOLOGY MAGAZINEThe Good
The Bad
- Headline title looks stylish
and professional
- Border makes the article
stand out more
- Too much white space
and blanks
- Layout of the main article
can be confusing to read
- Colours look blocky
21. ”
”
“
”
“
“
It has a clear and concise layout and it is well presented
Contrasting yellow colour which looked unnatural
I learnt more about the subject than I ever would have known and
found it interesting
FOCUS GROUP FEEDBACK TECHNOLOGY MAGAZINE
22. The Name… TECHNOLOGY MAGAZINE
- Short name
- Memorable and catchy
- Relates to genre of magazine (edge of technology)
- Enforces style of magazine cover
- Different
35. Advert
Type
Cost
Double Page Spread
£2000
Inside Front Page
£1300
Back Page
£1500
Full Page
£1100
Half Page
£600
Quarter Page
£300
*Prices are estimated from looking at other magazines that are similar to mine, such as the
Crack and North East Living
Advertising Rates TECHNOLOGY MAGAZINE
36. 1 Double Page Spread
1 Inside Front Page
1 Back Page
2 Full Page's
2 Half Page's
0 Quarter Page's
£2000
£1300
£1500
£2200
£1200
Advertising Sales TECHNOLOGY MAGAZINE
TOTAL ADVERTISING INCOME
£4515
37. Cover Price of: Sales Estimate of:
£3.00
5000
x
= £15000
Advertising Income of:
£8200
Total Income:
Total Expenditure:
-
£23200
£4515
= £18685
50% is taken off by the distributer to cover
costs for them…
Predicted Sales Income TECHNOLOGY MAGAZINE
39. ”
“
TECHNOLOGY MAGAZINE
You have been commissioned by The Northern Echo to
produce a new magazine or newspaper product. Your
product could be in any style or genre but it must be self
financed through sales or advertising. You must also
produce your magazine for a specified audience segment
within the 16-25 age group.
The brief