Local SEO Services UK: Local SEO Services UK - a comprehensive guide to place your business on the intangible map of the World Wide Web so that locals can find you online.

1. YOUR GUIDE TO:
Local SEO
Services UK

2. What’s happening in the
world of Local SEO Services?
There was a time when business owners focused on serving only their
local communities: the world had not yet become small.
These business owners thought about ways to attract their local
consumers and they often didn’t have to think too long or hard about
how to get people into their stores.
Now businesses have to worry about how to compete with other local
vendors as well as the rest of the world.
It’s no surprise then that most brick-and-mortar businesses have
succumbed to the magical and affordable world of the internet, and
many have closed their doors.

3. What’s happening in the
world of Local SEO Services? cont’d
Without realising it, businesses were rushing to get on the World Wide
Web and paid big money to set up websites and landing pages so that
they could be found.
Fast forward a few years later and anyone and everyone is on the web
and has a landing page to call their own.
This brought out the increased interest in search engine optimisation
(SEO). Now, more than ever, businesses are thinking local and
encouraging their customers to think local.
This movement from global economics to local economics has
sparked an interest in Local SEO Services.

4. What are Local
SEO Services?

5. What are Local SEO Services?
Local SEO Services help you organise and place your business online
so that it can interact with search engines based on geographic
information.
Say you run a restaurant and you have a website: when a customer
does a generic search for the type of restaurant you operate, you’ll
want the search engine to populate your restaurant based on their
proximity to your restaurant.
There are several tasks that need to be completed to ensure proper
Local SEO is in place: registering in online business directories,
sourcing and securing incoming links from other online providers,
securing online citations and much more.

6. Optimising for
Local, Regional
& National

7. Optimising for Local,
Regional & National SEO
It’s important, to understand the difference between contributing to
the nation with your search engine optimisation techniques and
contributing to the local community with them. Balance is key.
One way of increasing your Local SEO attributes is to incorporate local
interests in your blogging or website copy: start broad and then focus
your writing to your own services or offerings in your area.
Use local and organic photos on your website: don’t use stock or
generic photos and ensure your business can be found or appear on a
Google map is important to your continued success.

8. Who needs to
use Local SEO
Services?

9. Who needs to use
Local SEO Services?
Many brick-and-mortar businesses rely on their web presence to drive
potential customers to their locations.
Businesses that operate from a physical retail or office location
should consider potential customers within one hundred miles of
their location.
Businesses that would benefit from Local SEO Services include
restaurants, flower and gift shops, small boutiques with unique or
hard to find items, child care centers, sporting arenas, law offices,
and medical centers.

10. How can you
use Local SEO to
boost your sales

11. How can you use Local
SEO to boost your sales
There are many benefits to incorporating a Local SEO Services UK
Program into your business if you run a brick-and-mortar. Google
automatically redirects prospects to businesses that are local to their
search location, which is a function that can undoubtedly bring you
more customers if optimised correctly.
A formal review of your current search engine optimisation tactics can
help determine opportunities for Local SEO.
When a customer visits you locally, you should consider asking them
for reviews of your products or services so that you can post that
information online: this is just one way to improve your Local SEO
standings.

12. Questions to
consider to
improve Local SEO

13. If you plan to meet with an SEO expert, take this list with you. It’s
important to think about how you’re going to approach Local SEO before
committing to a strategy.
▸ Is my business website current and does it contain product
information or links to product information on each page?
▸ Where is my business website currently listed?
▸ Are there any links to my website anywhere else on the internet?
▸ How much do I currently know about Local SEO Services?
▸ Do I have time to invest in maintaining my Local SEO?
▸ What is my marketing budget for this?
▸ What do I want to accomplish with my Local SEO Service
implementation?
Questions to consider
to improve Local SEO

14. Should you seek
expert advice

15. Should you seek expert advice
There's a lots of information about how to go about taking on your own
Local SEO, so if you’re a quick learner, you might consider going this
route.
If you don’t have a large budget to throw at Local SEO Services UK
program, ask your expert what they would recommend starting with:
what is the best use of their time for your money?
Obviously, you want to do everything at once, but reality kicks in at
some point and you might need to pick and choose what you can
afford to do right now and what needs to wait until later.

16. Pricing for Local
SEO UK Services?

17. Pricing for Local SEO UK Services?
The more help you need with Local SEO, the more money you are likely
to pay. If you need a full time employee, candidates for the job will
expect around £40,000 – £100,000.
Consultants will run you between £30-£150 an hour and a monthly
membership service with online support services can cost you
between £100 – £1000 a month.
Depending on your operations and marketing budget, you and your
team can decide what you need to incorporate Local SEO into your
business. Consultants can help you streamline your website so that
you only include the most important information for your customers,
both locally and internationally.

18. Local SEO
Service Guides

19. Local SEO Service Guides
Moz.com - “How to Have a Successful Local SEO Campaign in 2015”
offers three things to consider before launching your campaign and
several helpful tips on topics you may not have considered.
Searchengineland.com – “How To Rank Your Local Business” speaks
to the importance of doing your front end leg work to ensure your
website and business are ready to embark on the Local SEO journey.
Searchenginewatch.com – “How to do SEO for Local Business,
WITHOUT Content Marketing” this article articulates the importance of
variety in content and that you don’t necessarily have to spend your
days writing pages and pages of content to reach the masses.

20. Local SEO Service Guides cont’d
Entrepreneur.com - "5 Things Most People Forget About Local SEO"
reminding us that we need to start and stay consistent in our
marketing efforts, especially when it comes to SEO campaigns.
Copyblogger.com – “10 Steps a Local Business Can Take Today to
Improve Search Rankings” gives us some key points to consider when
launching your Local SEO Service campaign

21. Local SEO
Services UK Tools

22. Yoast.com – “Configuration Guide for Local SEO” A step by step
resource for even the most novice of Local SEO Service goers, this
article can help you get it all done in record time.
Moz.com – “Free Local SEO Tools that Belong in Your Kit” reviews
GetListed, Google Analytics, Google Toolbox, Adwords and more.
Brightlocal.com – “Local SEO Tools” also offers an incredible tool to
help local business owners stay on top of what their business is doing
in the ad space world of the world wide web.
Local SEO Services UK Tools

23. LocalSEOChecklist.org – “Local SEO Checklist” This comprehensive list
of tools and tips has everything you need to ensure a successful Local
SEO campaign
Entrepreneur.com – “4 Great Tools for Making the Most of Local SEO for
Your Business” leads you down the winding Local SEO Service pathway
with a short list of four tools that are helpful in marketing efforts.
Local SEO Services UK Tools

24. Wrapping it up

25. Wrapping it up
The hardest part about being a business owner is knowing when and
how to change and update your business. If you aren’t currently
utilising the power of a Local SEO Services UK program, you should
strongly consider it to help you move your business to the next level.
Do your research, ask your questions, meet with the experts and get a
game plan together for conquering your local market by ensuring you
are available and actively current in your community. Local SEO
Services can help you get there and help you understand your
customers, their needs, and your product for success.

26. THANKS!
Any Questions?
You can find out more about our services and
offerings at http://www.torramedia.com