1. Blair Swezey Principal Policy Advisor National Renewable Energy Laboratory [email_address] Ten Things You Should Know About Green Power Markets NREL Energy Analysis Seminar May 11, 2006 Washington, D.C.

8. New Renewables Capacity Supplying Green Power Markets, 2004 100.0 455.0 100.0 2,233.3 Total 6.9 31.3 0.4 8.5 Small Hydro 0.0 0.0 1.6 35.5 Geothermal 0.1 0.4 0.4 8.1 Solar 12.9 58.8 6.1 135.6 Biomass 80.1 364.5 91.6 2,045.6 Wind % MW Planned % MW in Place Source

9. New Renewables Capacity Supplying Green Power Markets, Annual Trend

11. Utility Green Power Premiums (Nationwide)

12. Average Premium for the “Top 10” Programs

14. Top 10 Utility Green Power Programs by Lowest Price Premium Charged Note: as of December 2005 0.91 Wind Eugene Water and Electric Board 10 0.90 Landfill gas Wabash Valley Power Association 9 0.78 Wind, biomass, solar PacifiCorp 8 0.70 Landfill gas Clallam County Public Utility District 6 0.70 Wind, landfill gas Austin Energy 6 0.50 Wind Western Farmers Electric Cooperative 5 0.33 Wind Avista Utilities 4 -0.25 Wind OG&E Electric Services 3 -0.45 Wind Edmond Electric 2 -0.67 Wind Xcel Energy 1 Premium (¢/kWh) Resources Used Utility Rank

18. Branding

19. Green-e Product Labeling Initiative (“Made with Certified Renewable Energy”)

21. Top 20 U.S. Green Power Purchasers (as of March 20, 2006) 1. U.S. Air Force (1.07 billion kWh) 2. Whole Foods Market (463 million kWh) 3. Johnson & Johnson (306 million kWh) 4. U.S. Environmental Protection Agency (259 million kWh) 5. U.S. Department of Energy (160 million kWh) 6. Starbucks (150 million kWh) 7. HSBC North America (125 million kWh) 8. University of Pennsylvania (112 million kWh) 9. The World Bank Group (107 million kWh) 10. IBM Corporation (94 million kWh) 11. Safeway Inc. (87 million kWh) 12. U.S. GSA / Region 2 (76 million kWh) 13. City of San Diego, CA (65 million kWh) 14. NJ Consolidated Energy Savings Prog. (55 million kWh) 15. AMD / Austin, TX Facilities (52 million kWh) 16. WhiteWave Foods (50 million kWh) 17. Staples (49 million kWh) 18. Austin (TX) Independent School District (48 million kWh) 19. Mohawk Fine Papers Inc. (45 million kWh) 20. The Tower Companies (41 million kWh) Source: EPA Green Power Partnership

23. Top 10 Utility Green Power Programs by Customer Participation Rate Note: as of December 2005 4.6% Central Electric Cooperative 10 4.7% Moorhead Public Service 9 4.8% Silicon Valley Power 8 4.9% City of Fairbank 7 5.3% Portland General Electric 6 5.5% Sacramento Municipal Utility District 5 6.0% Holy Cross Energy 4 6.3% Montezuma Municipal Light and Power 3 12.6% Lenox Municipal Utilities 2 13.6% City of Palo Alto Utilities 1 Rate Utility Rank

24. Utility-Provided Program Benefits (2004) 19% 16% Other 65% 51% Plaques or recognition Top 10 All Utilities 23% 35% 23% 15% 19% 65% 73% 69% 61% Newsletters (program updates) 9% Fuel-cost exemption 12% Discounts/promotions 15% Efficiency products 19% School programs 23% Tours to project sites 49% Business recognition 49% Window decals

26. Fuel-Price Adjustment Example Xcel Energy (Colorado)

27. “ Green Rate” Example Austin Energy

29. U.S. Voluntary Green Power Sales 62% 6,210 3,840 Retail Total 162% 1,720 660 REC Markets 40% 2,650 1,900 Competitive Markets 43% 1,840 1,280 Utility Green Pricing Increase 2004 2003 (in millions of kWh)

35. www.eere.energy.gov/greenpower

36. NREL Green Power Analysis Products

37. Other Federal Green Power Resources www.epa.gov/greenpower eetd.lbl.gov/EA/EMS/re-pubs.html www.eere.energy.gov/femp/technologies/ renewable_workinggroup.cfm Federal Agencies Renewable Energy Working Group