CCI in Retrospect and Prospect is an in-depth exploration of CCI's influence, impact and contributions since 2005, as well as its ongoing agenda.

1. The CCI and the creative economyThe CCI and the creative economy
Stuart Cunningham

2. Culture is big business
Australian Bureau of Statistics: Cultural and
Creative Activity Satellite Accounts, 2008-9
•cultural and creative activity estimated to have
contributed $86.0 billion (6.9%) to Australia’s Gross
Domestic Product, similar to Healthcare and Social
Assistance
•main employment in a cultural or creative industry
or occupation: 972,200
•164,730 entities actively trading as a business or
non-profit institution within the cultural and creative
industries

3. What’s CCI done about this?
•Stabilise the category: rigorous, defensible and
less divisive definitions
•manipulate the national accounts: ‘Trident’
•Iterate the Trident
•At a policy level…
•At an enterprise level…
•At an academic level…
•At a research policy and program level…

4. TheCreativeTrident

5.
Average
annual
Growth,
2006-11
Cultural
Production
film, TV & radio;
publishing; music,
performing &
visual arts
0.6%
Creative
Services
architecture&
design; advertising
& marketing;
digital content &
software
3.8%
TOTALCREATIVE
ECONOMY
2.8%

6. What’s the forward agenda?
•continue to track the growth dynamics of the
creative economy
•continue to contribute to international academic
and policy debates
•HASS-STEM disciplinary mixing in contemporary
high performance workplaces
•Embedding understanding of creative careers