1. EARLY TRANSLATIONAL
RESEARCH
MARKETING AND
COMMUNICATIONS
Catalyst Program Analytics

2. Marketing and Communication
Efforts
 Marketing, Communications & Social Media
 Email campaign
 Building our email list from 123 – 816 in 1 year
 Pulled names from articles and websites
 Pulled names from emails we were copied on
 Pulled names from listservs
 Send targeted emails
 We sent specific emails to specific groups (Deans, Grant Managers, etc…)
 Track and follow-up
 Flyers
 Post strategically
 In some cases we walked the flyer into the lab

3. Marketing and Communication
Efforts
 Google Adwords
 Run during the call for applications
 Targeted geographically
 Tested key words
 Adjusted as needed
 Management talks
 Speaking engagements
 Personal touch – we all stay closely tied to the applicants and
reach out often
 Twitter and Facebook

4. Analytics
 What do we track once we get users to the site
 Where are they coming from?
 What are they doing?
 How long are they staying?
 How do we get them to engage?