1. #bunk hostels
Reputation Management
Aurore Bruna • Alexis Sananikone
Christopher Shadman

2. Online visibility

3. #bunk’s Website

4. #bunk’s reviews

5. #bunk’s reviews (cont.)

6. #bunk’s reviews (cont.)

7. Negative online reputation
 Very noisy hostel
 Confusion between hostel and hotel
-> guests’ expectations are not always met

8. #bunk & Social media

9. #bunk & Social media (cont.)

10. #bunk & Social media (cont.)

11. Presence on social medias
＋Present on major social medias
(Facebook, Twitter, Foursquare)
＋Highly interactive with “followers”, “fans”…
＋Booking button on the facebook page.
- Miss some concrete actions in order to make
each guest participate more and feel implicate.

12. Action plan
Online visibility:
 Invite journalists, bloggers and hostels’ experts to experiment
the #bunk hostel
 Get reviews, videos and articles on blogs, magazines…
 Increase visibility on blogs targeting young travelers

13. Action plan (cont.)
Website:
 Insert a video of the hostel and its environment on the website
 Make the potential guest experience the atmosphere through a video
 Insert a 3D overview of hostel accommodations on the website
 Offering a more precise view of the structure
 Put the reviews from Tripadvisor (eg: the last 3 reviews) on the
main page of the website
 Describe the hostels’ facilities on the main page in big size

14. Action plan (cont.)
 Create contests on social medias
 Facebook: People have to take the most “#bunking” picture during
their stay in order to win either t-shirts or caps of the hotel.
 Twitter: During the check-in, guests can win cocktails, t-
shirts, caps, if they write minimum 3 tweets / retweets about the
#bunk hostel on Twitter (3 for a cocktail, 5 for a cap and 10 for a t-
shirt).
 Foursquare: Each guest who check-in on Foursquare and present it
on the desk, will have one free cocktail.
+ iPads will be placed near the reception area in order to encourage
guests to post reviews and participate to each “social actions”