This Cartesian Insight examines how operators are leveraging subscriber data for new revenue streams, cost savings and customer experience enhancement.
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Data Monetization: Leveraging Subscriber Data to Create New Opportunities
1. Data Monetization
Leveraging Subscriber Data to Create New Opportunities
By Mike Greening, Martin Hall and Susannah Hawkins
Changes in technology and consumer demand are enabling mobile operators to learn more about
their customers than has previously been possible. The potential sources of customer data are richer
and greater in number than ever before and can deliver both revenue and cost benefits. Combined
with slowing growth in their core businesses, operators are now making significant investments in
data monetization.
July 2012
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