The New Social Norm: How to Make the Most of Your Corporate Bloggers
•Transferir como PPT, PDF•
2 gostaram•696 visualizações
SoCon11 break-out session by Lou Hoffman of The Hoffman Agency.
Recomendados
Recomendados
Mais conteúdo relacionado
Mais procurados
Mais procurados (20)
Destaque
Destaque (7)
Semelhante a The New Social Norm: How to Make the Most of Your Corporate Bloggers
Semelhante a The New Social Norm: How to Make the Most of Your Corporate Bloggers (20)
Mais de Center for Sustainable Journalism at Kennesaw State University
Mais de Center for Sustainable Journalism at Kennesaw State University (20)
Último
Último (20)
The New Social Norm: How to Make the Most of Your Corporate Bloggers
- 1. By Lou Hoffman CEO The Hoffman Agency February 5, 2011 The New Social Norm: How to Make the Most Of Corporate Blogging
- 2. If you build it, generally they won’t come.
- 5. Content is Not King.
- 6. It Takes a Village (+ SEO) To Build a Blog’s Readership.
- 8. Fundamentals: Who’s the Audience?
- 21. What Makes for Compelling Content?
- 22. Me vs. You
- 23. Me vs. You
- 24. Show Your Humanity Story Tip #6 from Kurt Vonnegut Be a sadist. No matter how sweet and innocent your leading characters, make awful things happen to them – in order that the reader may see what they are made of.
- 25. Offer a Point of View
- 28. Be the Media
- 29. Be the Media
- 30. Compelling Content “ I try to write a blog post that only I could write.” Mark Schaefer Marketing Consultant Blog: Grow
- 32. The Quest for Readers: SEO Google AdWords Keyword Tool: https://adwords.google.com/select/KeywordToolExternal
- 33. The Quest for Readers: SEO Google Insights Tool: www.google.com/insights/research
- 35. The Quest for Readers: SEO Applying Your Keyword Phrase(s): Back to the Dairy Queen blog
- 36. The Quest for Readers: SEO Applying Your Keyword Phrase(s): Ishmael’s Corner
- 37. The Quest for Readers: SEO Applying Your Keyword Phrase(s): Ishmael’s Corner Top Keywords (Jan. 1 – Jun. 30, 2010) Top Keywords (Oct. 1 – Dec. 31, 2010) #storytelling 10 toyota customer letter 10 effective business communications 9 lou hoffman 9 best pr campaigns 8 #storytelling 8 dolly freed 7 toyota crisis 7 david and goliath 6 lou hoffman blog 6 lou hoffman 5 toyota letter to customers 5 ishmael’s corner 4 “ lou hoffman” 4 storytelling techniques 3 toyota crisis pr 3 steve jobs son 2 ishmaels corner 2 ishmaels corner 1 ishmael’s corner 1
- 38. The Quest for Readers Leverage High-profile News
- 39. The Quest for Readers: Leveraging High-profile News Online Properties That Showcase Backlinks
- 40. The Quest for Readers: Leverage High-profile News Guest Posts (and the Power of Backlinks)
- 41. The Quest for Readers: Leverage High-profile News Search on “Google CEO PR”
- 44. The Quest for Readers: Engagement Experiment
- 45. The Quest for Readers: Engagement “ Marry Up”
- 47. The Quest for Readers: Twitter
- 48. The Quest for Readers: Twitter @ McCallSmith Will you permit me one adjective? http.l7/g1OJVG 26 Jan
- 49. The Quest for Readers: Twitter
- 50. Not Everything is Going to Work
- 52. Loose Ends E-mail: Another Analog Touch Point for Your Blog
- 53. Loose Ends Top Rank Maintains Comprehensive List Of Blog Directories http:// www.toprankblog.com/rss -blog-directories/
- 54. Loose Ends Google Analytics
- 56. Be yourself. Everyone else is already taken. Oscar Wilde
- 57. Lou Hoffman [email_address] @LouHoffman www.Hoffman.com www.IshmaelsCorner.com