The document discusses how businesses can use social media and local events to engage customers and build their audience. It recommends that businesses collect information from existing customers through social media to cultivate relationships. Businesses should then promote their local events on social media and offer incentives like check-in specials to encourage customers to spread positive word of mouth advertising. If done correctly, this strategy can help businesses develop a passionate local audience.

1. Loca-Social
Local Biz + Events =
Customer Passion
Presented by: Marcel Crudele
@mcrudele

2. Butts in Seats (BiS) rock!

3. Easiest customer to get is …
… a customer you already have
~70% of sales from repeat customers

4. WOM rocks!
77% of people recommend businesses
32% use Facebook (up 19%)
9% use Twitter (up 50%)
43% of consumers act on recommendation

5. Give ‘em something to talk about

6. Give ‘em something to talk about

7. Does your event “buzz”?

8. Does your event “buzz”?

9. Collect kindling
Be socially engaged
Social builds relationships – patrons v customers
Umm, tell people about your events
Your audience is everywhere, you should be too

10. Add fuel to the fire
Promote social footprints
Best event pic
Check-in specials
Swarm special
Engage w/ customers

11. Act now and get ….
Socially engaged patrons will Like and Follow
Channels for engagement
Service + relationships + receptive audience
Passionate Patrons!!!!!!

12. Build
audience
Cultivate
Get WOM
relationships
Promote
Tie-in social
events

13. Good Luck!
Marcel Crudele
@mcrudele
marcel@soket.com