4. Good Branding Creates Zealots
Zealots Tell Others
Social Media The Media of Referral
5. Building Zealots
1. Understanding what attracted Zealots to the brand in the first place
2. Determining what is impeding the ability to create more Zealots
3. Building a marketing platform to realize the potential of the brand
7. 68% of long-term customers
stop buying because they
just don’t feel loved.
Joe Coe, author of The Fundamentals of Business to Business Sales & Marketing