365 Days of SOcialMEdia: Trials, Tribulations, and Successes Wrangling a University’s Online Voice | SoCon13
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This document provides an overview of Kennesaw State University's social media presence and strategies from 2010-2013. It discusses the initial creation of Facebook and Twitter accounts used primarily for news, the hiring of a social media specialist, and their efforts to expand the university's presence on other platforms like LinkedIn, Google+, and YouTube. Metrics on growth and engagement are presented for Facebook and Twitter, as well as tactics for boosting content and audiences. Challenges and lessons learned are also reviewed.
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365 Days of SOcialMEdia: Trials, Tribulations, and Successes Wrangling a University’s Online Voice | SoCon13
- 1. 365 Days of SOcialMEdia Trials, Tribulations & Successes wrangling a University's Online Voice
- 3. Social Media Beginnings • 2010 - KSU created a Facebook Page and a Twitter Account • Primarily used for KSU News Releases • Began working with other departments and units to help promote their events and news • End of 2011 - 4500 Facebook Likes; 1800 Twitter Followers, no official LinkedIn, Google+ or YouTube presence
- 4. Social Media Specialist Hired
- 6. Initial Strategies • Jumpstart content • Boost/engage audiences on Facebook & Twitter • Establish footprint on LinkedIn companies and Google+ • Reign in Foursquare • Plan for YouTube and other new platforms
- 7. There's a new Social Media In Town...
- 8. Approach and Tactics • Singular Voice - mine • Horses for Courses • If in doubt; BBC-it • 3F Postings • There's gold in them there tweets
- 9. Success Stories #1 Examples of engaging posts here
- 12. 2012 in Facebook • Posts - 3455 • Likes - 20788 • Shares - 1295 • Comments - 1644 • Total Views - 6,697,238 • Amount spent on promoted posts & Facebook advertising - $0.00
- 13. 2013 Facebook Tactics & Strategies • More pictures and videos - Graph Search • Ask Audience Questions • Integrate Events • Sharing is Caring • Increase audience and engagement • Become the most engaged university in GA
- 14. Analytics • Weekly analytics report produced for all KSU platforms • Monitor all GA peer institutions for analytics, tactics, trends, frequency • Engagement = Talking About This/(Likes/ 100) • Consistently one of the top 5 most engaged universities in Georgia and USG group • Most Engaged University in Georgia with Facebook fanbase over 10k
- 15. A word from our sponsor (please!)
- 16. 2012 Top Tweets
- 17. 2012 in Twitter • Tweets - 4376 • Retweets - 2385 • Mentions - 3080 • Favorites - 586 • Total Views - 14,878,372 • Amount spent on promoted posts & profile - $0.00
- 18. 2013 Twitter Tactics & Strategies • Signposting • Active listening to KSU conversations • Talking • Shameless Self Promotion • Encourage more interaction • Use new tools in the space - Vine/Images • Increase audience and engagement • Become the most engaged university in GA
- 19. LinkedIn
- 20. 2013 LinkedIn Tactics & Strategies • Bespoke Content • Platform for courses & enrollment • Boost to Alumni • Shameless Self Promotion • Encourage more interaction • Use new tools in the space - Video/Uploads • Increase audience and engagement
- 21. Google+
- 22. 2013 Google+ Tactics & Strategies • Encourage more staff and student specific interaction and content • Hangouts (On-Air integration with YouTube) • Communities • Shameless Self Promotion • SEO and Social Search • Increase audience and engagement • Picture Sharing - Smugmug
- 24. FourSquare
- 25. 2013 Foursquare Tactics & Strategies
- 26. Warning The following slides do not exist and are merely fragments of your imagination
- 27. YouTube
- 28. Pinterest
- 29. Social Media Guidelines • Guidelines not commandments • How to do it better • Should you be even doing it at all? • Literally not set in stone • "Don't do anything silly"
- 30. Social Media Hub Page • Navigation • Consolidation • Social stream - Readers Digest for Web 2.0 • Shameless Self Promotion
- 31. Trouble at Mill - what didn't go right
- 32. Trouble at Mill - what didn't go right2
- 33. It's nothing personal - Just Business
- 34. What could possibly go wrong?
- 35. Pay to Po$t - the co$t conundrum That's a nice post you got there... It would be a shame if nobody saw it... Facebookmail is such an ugly word - this is promotion...
- 36. Remember - if in doubt, post something fluffy
- 37. SM Links Page
- 38. Easter Egg - my favourite social media post ever @guyrbailey & guyrbailey everywhere else