SCP and media: successful communication
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This document outlines the agenda for a workshop on promoting sustainable consumption and production (SCP) in the media. The workshop included presentations on how to promote SCP topics in the media and on a film called "The Invoice". It also involved an interactive media café discussion where participants discussed examples of SCP in mainstream media, differences between civil society organizations and media perspectives on SCP, and how to facilitate effective collaboration between these groups to reach mainstream consumers. The goal of the workshop was to explore how to more effectively promote SCP in the mainstream media.
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SCP and media: successful communication
- 1. Sustainable Consumption and Production in the media - Reaching the Mainstream Workshop at the conference “Making an Impact - Collective Actions towards SCP” Presented by: Dr. Nadine Pratt UNEP / Wuppertal Institute Collaborating Centre on Sustainable Consumption and Production
- 2. SCP in the Media - Reaching the Mainstream Agenda, 8. December 2009 Welcome and Impulses for Discussion 11:30 Welcome 11:35 How to promote SCP in the media - Sarah Lubjuhn, University Duisburg-Essen & WI 11:55 The Invoice - Lorenz Weber, Eco-Film Discussion: Media -Café 12:15 Introduction to the Café 12:25 World Café 12:55 Wrap-Up Lunch 13:00 Buffet in NRW Reporting back from the workshops (Plenary) 14:30 Presentation of workshop results Looking at the future 15:00 Looking at the future 16:00 Conference Closing Dr. Nadine Pratt Making an Impact - Collective Actions towards SCP, Brussels, 08.12.2009 2
- 3. SCP in the Media - Reaching the Mainstream Impulse 1: How to promote SCP topics in the media? Sarah Lubjuhn, University Duisburg-Essen & Wuppertal Institute Dr. Nadine Pratt Making an Impact - Collective Actions towards SCP, Brussels, 08.12.2009 3
- 4. SCP in the Media - Reaching the Mainstream Impulse 2: The Invoice Lorenz Weber, eco-film Dr. Nadine Pratt Making an Impact - Collective Actions towards SCP, Brussels, 08.12.2009 4
- 5. SCP in the Media - Reaching the Mainstream Media Café Interactive Discussion Dr. Nadine Pratt Making an Impact - Collective Actions towards SCP, Brussels, 08.12.2009 5
- 6. SCP in the Media - Reaching the Mainstream Media Café Round 1: Which good practice examples of SCP in mainstream media do you know? Round 2: Which differences are there between CSO and media in looking at SCP topics? Which might be barriers for effective collaborations between CSO and media? Round 3: What is needed for effective CSO and media collaborations that focus on mainstream consumers? Dr. Nadine Pratt Making an Impact - Collective Actions towards SCP, Brussels, 08.12.2009 6
- 7. SCP in the Media - Reaching the Mainstream Media Café Etiquette • Sit together with people you do not know • Focus on what is important • Get involved and listen in order to understand • Write and draw on your table cloth • Table host summarises and brings together ideas Dr. Nadine Pratt Making an Impact - Collective Actions towards SCP, Brussels, 08.12.2009 7
- 8. SCP in the Media - Reaching the Mainstream Thank you for your active participation! Dr. Nadine Pratt, nadine.pratt@scp-centre.org Dr. Nadine Pratt Making an Impact - Collective Actions towards SCP, Brussels, 08.12.2009 8