1. http://www.mmu.edu.my
http://creative.mmu.edu.my

2. : Vision
To be a Top 100 University in Asia
with Global Recognition by 2022
: Vision
TO BE THE EPICENTRE OF CREATIVITY
AND INQUIRY FOR ENRICHMENT OF
HUMAN LIVING

3. : Mission
To bring together talent for Inquiry,
Inspiration and Innovation (I3)
: Mission
1.To inspire and generate innovative ideas
and content for local and global creative
multimedia industries;
2.To spearhead consistent collaborations
with related industry players and
academic institutions

4. UCOE
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5. UCOE
Recent - Research and Development Projects (Funding Agencies)
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Development of Malaysian Culture and Heritage Digital Bank (MCHDB) (TMR&D)
e-Warisan SENIBINA project (MOSTI)
Interactive Aesthetic Media and Archiving in Digital Space (TMR&D)
Smart Home Sub-Project (TMR&D )
MAGICCA Funding Projects (Three projects, funded by Malaysian Communications and Multimedia Commission,
MCMC)
Ministry of Higher Education (MOHE) Funded Projects:
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Modeling Human Emotions Using Facial Expression Analysis for Mobile Games in Malaysia
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An exploratory study of digital literacy among youths to enhance human capital development
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Affective Roles of Ubiquitous Learning in a 'Patient Centred Health Care Model' for Malaysian Hospitals
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Exploring Believable Character Animation based on Principles of Animation and Acting
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Developing a Three-Dimensional Documentation Protocol and Prototyping Framework of The Mah Meri
Cultural Heritage
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Affective Design Criteria for Digital Galleries
Active Ageing and Mobile Technologies (SSHRC)
Visual Classroom for Language Learning (TMR&D)
m-PSLE: Creating A Multimedia Problem-Solving Learning Environment
MICE: Developing A Framework for Multimedia-Mediated Cooperative Learning
Human Computer Interaction Evaluation
The future Development Prospects of Malaysian Local Content Research (Malaysian Communications and
Multimedia Commission, MCMC)
Tangible Interactive Media for TM Museum – TANGIBLE (TMR&D)
An Interactive Virtual Space Integrated With Multi - Sensory Design for TM Museum (TMR&D)
University Internal Funded Projects - 22 projects in 2012 and 12 projects in 2013

6. u·biq·ui·tous / yo͞oˈbikwətəs/
Adjective: Present, appearing, or found
everywhere.
Synonyms: Omnipresent
• Technology, media and contents/message are
ubiquitous;
• An idea of advancing communication, human
understanding, delivery of knowledge, skills,
motivation and values.
• Ubiquitous applications have created impact
(economy, health, culture, social value, education, or
even politic)
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7. To conduct research on
human development and
learning through ubiquitous
means, for advancing their
quality of life.
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8. Presentation at Mobile Learning Workshop 20 Nov 2013
CRN/MLEF/AMI at USQ R113
A research project funded by Ministry of
Higher Education (FRGS)
July 2012- June 2014

9. Koo Ah-Choo, Chin Weng Ping (Lydia), Ang Kok Yew
(Simon), Lim Yan Peng (Forest), Tengku Putri
Norishah Shariman, Peter Woods, Yuen May-Chan*
Faculty of Creative Multimedia, Multimedia
University.
*University Tunku Abdul Rahman (UTAR).
Contact: ackoo@mmu.edu.my
Tel: +603-8312-5544/+6013-630-3183
Funded by
Ministry of Higher Education
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10. 
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Anywhere, anytime, omnipresence
Ubiquitous / Seamless Learning –
bridging informal and formal learning
Virtual and
physical
space,
different
context,
individual
to social.
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Figure 1: Seamless Learning Theory (Looi et al., 2010, p.161)

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Networked learning, connectivism
E-Learning
Informal
Life long learning
MOOC
Flipped learning
Open, Open Source
Online, Network
Community, collaborative, social presence
Individual learning, self determination
Independent learning
Ubiquitous computing
Internet of Things (IoT)

12. 
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A slide presented in ICON3 Launching for
ONLINE & MOBILE CONTENT DEVELOPERS
by MDeC - 25 July 2013, KLCC
Convention Centre

13. http://www.skmm.gov.my/skmmgovmy/media/General/pdf/SKMM_Q2_Eng.pdf
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Incentive for broadband subscriptions
MCMC - Digital Lifestyle
ICON 1, 2, 3 = training programmes by MDeC in every year for mobile developers.
Incentive given but recipients are required to publish their apps in stores (commercialize)

14. 
Health – “Health is a state of complete
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So much to learn and practice
physical, mental and social well-being
and not merely the absence of disease or
infirmity” (WHO, 1946, 1948)
◦ Health  Quality of Life; Well-being
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Inside & Outside hospitals
Formal & Informal Learning about health

15. 
Obesity – Malaysian are the fattest in
Southeast Asia (ASEAN)
 ”According to statistics from the National Health
and Morbidity Surveys, 15.1 per cent of Malaysians
aged 18 and above were suffering from obesity.
More than 35 per cent are either obese or
overweight with a body-mass index of more than
25” (Maierbrugger, 2013)
◦ Also causing diabetes, high blood pressure
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Non-Communicable Diseases (NCD), eg.
cancer, etc - on the rise
Multi-factorial issues, including
environment, and food safety issue
Lifestyle Issue -> Change of behavior
Individual Issue -> Self-determination
Community Empowerment

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This study addresses the fundamental issue of
identifying the affective roles in ubiquitous
learning for improving patient-centred health
care system.
Key concepts:
◦ 1) Affective Roles– defined as the role or function of
awareness as a result of change of emotion, feeling
and attitude. Change of behaviour due to the feeling
of fondness and motivation (inner / affect).
◦ 2) Ubiquitious Learning –learning anywhere and
anytime; when needed (on-demand), can be by
intentional and unintentional; usually supported by
ubiquitous technology
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17. continue…
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3) ‘Patient-Centred Health Care’
◦ Commonly embraced by many hospitals –
locally and worldwide
◦ Required teamwork
 Place high quality of health care and safety to
patients
 Patients’ needs as the priority.
◦ Patients well-being, and their families too

18. 
Cancer patients and their care givers
◦ Learning and coping with cancer
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Informal setting, outside hospital, at
a support group
level (National Cancer
Society Malaysia (NCSM) through the Wellness
and Resource Centre http://www.cancer.org.my/index.php)
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Focus on affective learning of persons with
cancer, and their caregivers

19. 
Some statistics of Cancer
◦ Total of 18,219 new cancer cases were
diagnosed in 2007 and registered at the
National Cancer Registry.
◦ It comprises of 8,123 (44.6%) males and
10,096 (55.4%) females (Ministry Of Health
Malaysia, 2007).
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Global cancer rates could increase by
50% to 15million by 2020 (T.
Aloysius,2012)
Dispel the myths, whole-of-society
approach to fight with cancer

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The exponential growth of the Internet for health
information supports the rise of empowered, informed
patients who seek to be active participants in their health
care (Laurent and Vickers, 2009).
However, current models of health care are not designed to
support the empowered patient or encourage new modes of
patient-provider interactions (Crossen, 2009).
Health care management, especially on affective aspects, to
promote affective learning and control.
In health care, affective learning (learning for the
improvement of feeling, motivation, and maintaining
positive attitude on health issue) is important but often
neglected.

21. Researchers in seamless learning believe many activities are
inherently self-learnt, independent, and also seamlessly supported
by ubiquitous technologies, within informal, and non-formal
learning environments.
Health care Provider /
Health care Support
Community
Patient
Support
Ubiquitous / Seamless
Learning Model for
Patient-Centre Care
Caregiver & Support
(Adapted from Looi, et al. (2010))
Space
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Time
Affective Learning
(tools and materials)
Cognitive Learning
(Basis)
Artefacts
Whole-ofSocietyapproach

22. 
General Objectives:
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Specific Objectives:
To identify the roles of affective learning in health care and
propose a new technology based ‘patient-centred model’
for health care management.
◦ 1. What are the needs of caregivers and patients to
support innovations towards the development of a
patient-centred health care model? (Address this in
Project1)
◦ 2. What are the ubiquitous technology’s affective roles to
facilitate innovations in a patient-centred health care
model? (Address this in Project 2)
 2.1 How will these ubiquitous technologies empower patients
and improve their healthcare experience?
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23. 
Proj 1) Care giver needs assessment
◦ focusing on ubiquitous and affective learning aspects,
which are related to the needs of - Basic health care,
psychology and emotion, work and social, information.
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Girgis, A., Lambert, S. & Lecathelinais, C. (2010)
The supportive care needs survey for partners
and caregivers of cancer survivors: development
and psychometric evaluation, Psycho-Oncology
20: 387–393 (2011)

24. 
Proj 1) Care giver needs assessment
◦ Methods: A survey was conducted, instrument adapted
from Girgis et. al. (2010).
◦ Sample - from a hospital which is linked to NCSM.
◦ Self-administered the questionnaire by project members
◦ Total number of sample: 87 care givers responded to the
survey
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25. 
Proj 2) Learning needs of the persons
with cancer
◦ This project also capture the learning
experience of cancer survivors and retold
their stories through a media based
website (video)
When I was diagnosed with breast cancer, I was
very upset,” said “All the feedback I got was very
negative. But I survived it.” - Sengolmany Irudayam.
Sengolmany underwent six cycles of chemotherapy,
and with the care and support of her husband,
managed to stay positive throughout. TheStarOnline
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Proj 2) Learning
needs of the
persons with cancer
Stories retold mainly
for Affective
Learning purpose
(Artefact of videobased stories – across
Space and Time
- Access through
mobile / tablet /
normal browser)
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27. 
Proj 2) Learning
needs of the
persons with
cancer –
“Project SHARE”
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www.probmobile.com/ncsm

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Proj 2) Learning needs of the persons
with cancer
Methods:
◦ About 7 cancer survivors from different races were
interviewed
(of questions related to how they went through or
administered the medication treatment, their struggles,
problems and reflection )
◦ Their stories were captured in videos/ still images
(with their consent), and analysed
◦ Stories published and delivered via a website;
 To be used by cancer patients / care givers (or members
in support groups), anyone
 Evaluation and general feedback by users were gathered
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29. 
Challenges faced by care givers:
◦ Many mentioned about emotion and stress (Emotional
control, worry of relapse, pressure, facing the fact –
learning to accept)
◦ Some mentioned about challenges of communication
with patient, to provide support, care, love, for
improving understanding, able to provide support
◦ Some mentioned financial challenge and stress on
financial challenge
◦ Knowledge on caregiving
◦ A few mentioned about time management due to work
commitment, transport the patient
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30. 
Of the Challenges faced, the following parties
/ resources are more helpful/supportive to
care givers (with more occurrences)
◦ Friends, Family / Relatives
◦ Medical Professionals (Doctors / medical team)
Some mentioned:
◦ Media (Books, Website, Online, Google)
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A few mentioned insurance and government

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The outcome of the research is to devise a
framework that is expected to articulate the
affective affordances of ubiquitous learning
for patient-centred health care.
An ubiquitous learning resources for cancer
support groups, mostly on survivors’
testimonials and sharing from medical
professionals – in collaboration with NCSM,
and also others parties.

32. 
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Crossen, F.J. (2009). 21st Century Health Care- The Case for Integrated Delivery
Systems. New England Medical Journal, 361(14):1324-25.
Laurent, M.R., and Vickers, T.J. (2009). Seeking health information online: does
Wikipedia matter? Journal of the American Medical Informatics Association, 2009,
16:471-9.
Looi, C.K., Seow, P., Zhang, B.H., So, H.J., Chen W., & Wong, L.H. (2010). Leveraging
mobile technology for sustainable seamless learning: A research agenda. British
Journal of Educational Technology [SSCI], 41 (2), 154-169.
McGeady, D., Kujala, J., and Ilvonen, K. (2008). The impact of patient-physician web
messaging on healthcare service provision. International Journal of Medical
Informatics, 2008, 77(1):17-23.
Poslad, S. (2009). Ubiquitous Computing: Smart Devices, Environments and
Interactions. UK: John Wiley & Sons.
T. Aloysius Raj , speaker of International Conference for cancer caregivers , Pulau
Pinang , 4th October 2012.
Malaysian Cancer Statistic Data and Figure Peninsular Malaysia 2006, National Cancer
Registry, Ministry of Health. Retrieved on 5 October 2011 from
http://www.makna.org.my/PDF/MalaysiaCancerStatistics.pdf
Maierbrugger, A. (2013, February 26). Confirmed: Malaysia fattest ASEAN nation.
Investvine. Retrieved from http://investvine.com/confirmed-malaysia-fattest-seasian-country/
Kasmiah Mustapha (Jan, 2013). Creating greater awareness. NSTP: Life & Times, page
7. Date 29 Jan 2013
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