Part 2 of this workshop series. For part 1 visit http://www.slideshare.net/CRDE/ecommerce-setting-up-an-online-store-part-1. These workshops were designed for for people with minimal e-Commerce knowledge or businesses currently selling online who would like to improve their confidence in what they are doing. This session is part of the Capital Region Digital Enterprise program. For more information visit www.crde.com.au This workshop was presented by Threesides Marketing www.threesides.com.au

1. Capital Region
E-Commerce Part 2
Presented by Threesides Marketing

2. Housekeeping

3. RDA Southern Inland
Region

4. Our Mission
To provide energised leadership, share innovative solutions, broker
positive relationships and deliver valued projects to the region.
RegionalPriorities
• Regional Development Planning
• Education, Employment & Investment
• Transport – Infrastructure & Services
• Regional Food
• Digital Economy Transition
• Living & Working Sustainably

5. KeyInitiatives
• South East Region of Renewable Energy Excellence
• Regional Sponsored Migration Scheme
• Southern NSW Harvest Association
• Capital Region Digital Enterprise Program
How We Can Help You
• Access to government programs
• Advice and training
• Sourcing skilled labour
• Grants - support and data
• Networks and contacts

6. Find out More
Richard Everson
Project Officer
Mob. 0427 27 27 54
richard@rdasi.org.au
www.rdasi.org.au

7. www.threesides.com.au
www.Facebook.com/threesides
www.Twitter.com/threesides
www.slideshare.net/threesides

8. We help these businesses with their online marketing:
Old Bus Depot Markets
National Parks NSW
Retail 360
Lantern Apartments Thredbo
Sportsmans Warehouse
DDCS family Lawyers
RGT Training
Trev’s café Dickson
(and more…)

9. Your name,
business, and
the one thing
that motivated
you to come
today?

10. Learning outcomes
 Compare popular e-commerce management
systems and payment gateways
 Identify the steps, tools and security
considerations needed to start selling online.

11. Overview
1. Ecommerce Content management systems
2. Inventory – photos, descriptions and content
3. Shipping and fulfilment
4. Taking the money – Payment Gateways
5. Security and safety
6. Starting your digital marketing – adwords,
email, social and landing pages

12. RECAP

13. NAB online retail report – July 2013

14. The DIY
get
started
questions.

15. NAB online retail report – July
2013

16. The simple 5 P’s of e-commerce
People
Products
Promotion
Place /
Platforms
Price /
Payments

17. THE E-COMMERCE EXPERIENCE

18. Shopfront /
website
Select products
Shopping cart /
purchase
product
Checkout /
Payment
gateway
Process
payment
Confirmation /
Shipping
External sales engine
Merchant
Account fees
Card Fees Gateway Fees
Returns / follow
up
The online experience

19. • E-commerce site (a shop) – a program to sell your
product
• Inventory – product to be sold
• A online host – a server to host your online booking
system
• Payment System – to enable payment of sales
• Analytics – reporting of sales
• Staff – a trained staff member to manage the
system
Essential Tools in E-Commerce

20. Questions to ask
• Who is responsible in maintaining the system
• Are you the leader of follower with your competitors
• Is there an ongoing fee or is it pay per sale
• Is there a commission for using the system
• Is the system easy to use for all staff
• Who is developing the system for future upgrades
• Does your system support multi channelling
delivering product to multiple sites

21. NUTS + BOLTS

22. • Hosted or installed (custom developed)
• Scalable
• Plugins and extensions)
• Customisable design
• Ease of use (front and backend)
• Logical user experience
• Available development. support / communities
• Useful reporting
• Affordable
E-commerce management systems

23. CMS + EMS
+
What’s the best system for me?
EMS

26. http://go.magento.com/
• Custom E-commerce system
• Largest Extension market place available
• Bought by ebay in 2011
• Large development community
• Supports most shipping and payment gateways
• 3 versions – community, GO, enterprise
Magento / Magento Go

29. GST and Selling Overseas
 Generally, if GST applies to a transaction in the offline (physical)
world then GST will also apply to a transaction for the same item
online.
 If however the purchaser of the goods or services is from outside
Australia, then GST is not applicable. Nor is GST applicable if an
overseas organisation sells goods or services with a value of less
than A$1000 to an Australian customer.
 If a foreign organisation is doing business from within Australia, then
GST (and all other regulatory and taxation) obligations apply.
 Know your GST obligations – For more information visit:
http://www.ato.gov.au/Business/GST/

30. • High quality original images
• Specific product details and variables
• Size, colour, length, type, gender, age,
price, brand
• Hand written descriptions
• Customer feedback and reviews
• Video content
Inventory – photos, descriptions and content

31. Product Photography kit

33. Manual Shipping
• E-Shipping
• Shipping aggregator
• Couriers
• Same day shipping
Shipping options

34. Hundreds of providers

35. Payment Gateways

36. eway
www.eway.com.au

37. eway costs

39. Paypal fees

40. What you need:
1. A payment gateway provider
2. A SSL certificate for your site
3. A unique IP address on the hosting server
4. A online / credit card merchant account with a bank
What your bank will want:
5. See the site
6. Terms and Conditions of Sale
7. Refund Policy
8. Privacy Policy
Payment Gateways

41. SSL certificate - $10 > $800/year
Security and safety

42. SSL certificate
Security and safety
www.cheapssls.com www.eway.com.au/cheap-ssl

43. Start your Marketing

44. • High quality original images
• Specific product details and variables
• Size, colour, length, type, gender, age,
price, brand
• Hand written descriptions
• Customer feedback and reviews
• Video content
Inventory – photos, descriptions and content

45. Product Photography kit

47. 1.Email List
2.Google Adwords
3.Search SEO
The big 3

49. Next steps:
• Do your homework
• Develop an Email list
• Consider Google AdWords to increase
your profile online
• Choose a payment provider
• Review your shipping
• Start your Marketing

52. Workshops and Consultations
Workshops
• Series of 17 workshop topics over the next 12 months
• Free sessions – subsidised by federal government – in Queanbeyan and
across the region
Digital Consultations
• 4 hour digital business consultations
• Develop and digital business plan
• Identify 3 get started now actions
• Help you start in the right digital direction

53. Workshop feedback
https://forms.communications.gov.au/
enterprisegroupfeedback
Verification word: training

54. Stay in touch
Website:
www.crde.com.au
Call the office:
62970933
Stay on our email list
Tell a friend!