Some advises in how to deliver quality for Chinese travelers and how COTRI can help you with that

1. China Outbound Tourism Research Institute
COTRI
China Outbound Tourism Research Institute
How to deliver quality in
the Chinese way?
Chinese Inbound Tourism to Europe
ITB 2009 Powered by
Berlin, March 13th

2. China Outbound Tourism Research Institute
CTW Award
Communicating special activities of a
region or a company for the Chinese
market by participation in the CTW
Chinese Tourists Welcoming
Award.
Jamaican Minister of Tourism receiving a
CTW Gold Award , COTTM Beijing 2008
Application deadline
2009: April 6th CTW Award held annually since 2004
under the patronage of the
United Nations World Tourism Organization.
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3. China Outbound Tourism Research Institute
China Outbound Tourism Quality Label (COQ)
is awarded to companies and organisations achieving
specific quality measures in long-term commitment to
Chinese customers.
Why is there a need for CTW Award and
COQ Quality Labels?
- No established brands in China, difficult for Chinese
travelers to find quality offers
- Extra efforts for Chinese market not only positive for
individual tourists, but also face-giving to group visitor as
a Chinese person
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4. China Outbound Tourism Research Institute
Quality the Chinese way
• Practical level:
- Language ability, staff training
- providing customized products and services
(fast, prestigious, proven...)
• Respect level:
- Showing respect to the Chinese culture and nation
with symbols and actions (flag, language, website...)
• Mental level:
- Providing stories connected to Chinese ideas
- Giving face
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5. China Outbound Tourism Research Institute
Benefits
Supply Side - Tourism companies and Destinations
• Developing the quality management in the company
• Increasing knowledge / know-how
• Specialization
Demand Side - Chinese travelers
• Reduce the perceived risk of purchase
• Facilitate the travel decision-making process
Building a bridge between Quality Demand and
Sustained Quality Supply
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6. China Outbound Tourism Research Institute
Thank you
for your
attention!
www.china-outbound.com Powered by

7. China Outbound Tourism Research Institute
Contact information 
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