ExpoReal a Monaco - ottimo! La prima volta la regione Toscana si presenta con progetti italiani. Torino e Piemonte sono la e anche UNICREDIT una accanto all`altro. A UNICREDIT nessuno parla italiano e nessuno si interessa per gli oggetti di Piemonte e per finanziare possibile investitori internazionale Che spreco e vergogna per un Italia inefficente! ----------------- ExpoReal 2013 at München - Happy to see region Torino and PIemonte, ...and even Unicredit. But a big delusion at Unicredit Stand. Nobody understands italian and nobody knows of investment project of Piemonte or is interested in financing these projects. Spero per la Expo Real 2014 imparate tutti e due !!

1. Expo Real 2013 - Italia has to become professional
ExpoReal 2013 at
München - Happy to
see region Torino
and PIemonte, ...and
even Unicredit.
But a big delusion at
Unicredit Stand.
Nobody understands
italian and nobody
knows of
investment
projects of
Piemonte or is
interested in
financing these
projects.
Spero per la Expo
Real 2014 imparate
tutti e due !!

2. RE Marketing
Remarketing canali
 Indagini di mercato
 Realizzazione di campagne di marketing
 Ri-costruzione dell’immagine
 Realizzazione di depliant
 Pubblicazione su riviste specializzate
 Pubblicità su giornali / riviste /quotidiani locali
 Mailing mirato ad investitori potenziali, leads,
segnalatori, ecc
 Costruzione siti web dedicati
 Incontri ed eventi
 Fiere internazionali
 Data-room e call center

3. Italian Example: Active Exit Management with a
Shopping Center in Italy
 upgrading / investors activation / Sales Management
Situation

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

Shopping Center build in 2009
28.000 sqm / 14.000 Gross Letting Area
30 million investment
Distressed, Empty and Foreclosure
Shopping Center ( 28.000 sqm / build 2009 )
Our Task



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Determine and Due Diligence of Asset
Establish upgrading and Exit Strategy
Improve local situation, elemninate & convert negative
impact
Build up alternative scenarios
Attract national & international investors
Build up leads / lead management
Source: Orgaplan Partners
Our steps: manage the exit to get a better value !
3

4. Example in Pre-Opening and Closing Services:
just-in-time moving of a huge callcenter overnight incl. furnishing
T-Mobile single workplaces
=> Conversion for Sitel callcenter
Friday night from 1 am to 7 am:
 Unmounting 200 workplaces
per weekend + conversion of
desks to smaller units
 On Saturday morning:
T-Mobile gets new desks
an we move the old ones to
Germanies second biggest
callcenter service provider Sitel.
Saturday + Sunday:
Mounting of 200 single desks
For 2 open range offices!
Our steps: Buy old furniture from T-Mobile, alterate & sell it to Sitel!

5. Analysis
Individuazione delle strategie
 Analisi di mercato (open data)
 Catchment area
 Competitors
 Repricing (attualizzazione del prezzo
considerando lo stato di fatto dell’immobile
ed il contesto di mercato)
 Valorizzazione (studio si possibili usi
alternativi, progettazione , trasformazione,
realizzazione)
 Ristrutturazione (manutenzione finalizzata
alla vendita)
(*) Data resource by Urbistat

6. Italian Example: Furnishing 1.200sqm workspace in Italy
 Project size: 1.200 sqm (55 workplaces + conference area)
 Delivery by DHL trucks + mounting and setup by our staff
 Total time: approx. 1 week
 Furniture:
Sedus maple furniture – 3 yr. Old, electric lift tables, incl. some plants /
phones / computers to simulate „business-activity“…

7. Italian Example: Closing operation 400 workplaces
 Disposal of approx. 400 workplaces
(8 floors building)
 Incl. Plants / Hardware / certified document +
data destruction
 Moving of some high quality conference
furniture back to Germany
 Disassembly of several 100km of LAN cables

8. Example of Revitalisation
to improve Investor - activities of empty buildings / offices
Empty Car dealership - pavillon:
Action Cluster: 2% revitalisation
 Fast improvement of REappearance (ex. Activate
show-room and
show „life“ property )
 Motivated INTERIM-tenant
 Active regional advertisement
Works for :
5 - 10% of assets!
(needs partly vacancy-/
abandoned properties)
Our steps: occupy building, revitalise & sell it (auction) !

9. Our approach: Draft check
Asset Manager
I. Analyzing portfolio:
Asset type, value, condition,
Cashflow, location, docRating,
- factsheet per Asset
Improvement
Auction /
Sales
Auditing /
Revisions
Purchase/Sale
Facility
Manager
2
Asset Manager
Draft Check
Due Diligence
CASH
FLOW
SYNC
II. Analyzing Business
Performance:
Action-plans, Budgets, time
Schedule,
Objects
Units
Contacts (2)
Contracts
Documents (2)
Bills
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




9
CFS
Manager
API
3
1
Quick Input
.. delivers portfolio results, overview & conclusions, …
Tax / Legal Advisor
International Financial
Institution – Funding
4

10. Track record – key projects
Due Diligence , Turnaround & Restructuring
 Italian Bank - sale advisory of an ancient building in Florence – Italy 8.000 sqm
 Aareal Bank - remarketing of commercial real estate in Emilia Romagna – Italy 28.000 sqm
 Deutsche Post and Telecomunications - about 90.000 residential units
 German Ministry of Health - privatization of a portfolio of 130 building (hospitals, nursing homes ... )
 Private investors - business plan of various development projects in Italy € 80 ml
 Reviva SA - real estate portfolio advisory EMEA total 127.000 sqm
 Principia SA - real estate portfolio advisory EMEA total € 63 ml
 Private investor - analysis scenarios distressed real estate portfolio in Italy (Lazio, Tuscany) € 57 ml
 German Bank - analysis scenarios distressed real estate portfolio in Italy € 100 ml
 Eurohypo – real estate workout for a number of assets
 Brindisi - analysis scenarios of urban re-generation of the Sciaia area € 38 ml
 Calabria: project and business plan for two marinas and some residential re-development
 Georgia: preliminary analysis for a touristic area and new marina of Batumi
 Moldavia: analisys and business plan of an industrial area
Interim Management
 Financia group AG - Germany real estate portfolio € 70 ml
 Instag AG & Construction Dondi GmbH – Germany real estate development € 60 ml
 Austrian bank - exit management of distressed real estate development in Sardinia
 Private held company: turnaround project and crisis management (food sector)
 Bad Salzungen: touristic long whole strategy and milestones for a recreational municipal
Facility Management
 Daiwa Capital - management of logistic in Germany
 Vodafone AG, RTL, Unilever outsorcing of logistics in Germany
 BNP Paribas, Daiwa Capital, management della logistica in Germania
 Areal Bank management of logistic in EMEA

11. Our experience in different areas of distressed situations and project management
guarantees to reach best project results
www.conact.de
CONact Market Entry Management GmbH
Zum Feldberg 1 – 3
61389 Schmitten Germany
Leipnitzstrasse 86
10265 Berlin- Charlottenburg
Via Ciampino 15
00040 Ardea (RM) Italia
+ 49 30 346 469800
Frankfurt@conact.de
+ 49 30 346 469800
Berlin@conact.de
+ 39 06 948 03 662
Roma@conact.de
www.orgaplan.info
Orgaplan is Asset-Manager & Agent of CONact