The document discusses Intel's efforts to re-architect datacenters to better meet growing demands and enable new digital experiences. Key points include: - Convergence of cloud, big data, and connected devices is driving new user experiences - Intel is reducing cost, complexity and power consumption by re-architecting the datacenter at the rack and system level - Intel's broad portfolio of compute, storage, networking and software technologies allow it to optimize workloads and deliver better performance

1. Re-architecting the
Datacenter to Deliver
Better Experiences
Lisa Graff
Vice-President and General Manager,
Datacenter Marketing Group, Intel
Copyright © 2013 Intel Corporation. All rights reserved

2. Datacenters Enable Your Digital Experiences
Demands on
the Datacenter
Datacenter
Innovation
Copyright © 2013 Intel Corporation. All rights reserved
Workload
Optimization

3. Transforming Every Day Experiences
Copyright © 2013 Intel Corporation. All rights reserved

4. Datacenter Growth Drivers
Intelligent
Devices
Cloud
Big Data
HPC
19B
$200B
300M
2X
Cloud services
In 20162
Facebook* photos
per day3
Connected devices
by 20161
1 Source: Cisco® Visual Networking Index (VNI) Forecast (2011-2016)
2 Source: Gartner* Worldwide IT Spending Forecast, 2Q12 Update
3 Source: Facebook* public statements
4 Source: Top 500 list: Top 10 change from November 2007 to November 2012
Copyright © 2013 Intel Corporation. All rights reserved
* Other names and brands may be claimed as the property of others.
Annual growth in
supercomputing
FLOPS4

5. The Datacenter Virtuous Cycle
… and so on
DEVICES
SERVICES
CLOUD
DEVICES
*Other brands and names are the property of their respective owners
Copyright © 2013 Intel Corporation. All rights reserved

6. Datacenter
Challenges
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7. Datacenters Enable Your Digital Experiences
Demands on
the Datacenter
Datacenter
Innovation
Copyright © 2013 Intel Corporation. All rights reserved
Workload
Optimization

8. The Journey to the
Efficient Datacenter
Circa 2005
Silo’s
Today
Virtualized Compute
Copyright © 2013 Intel Corporation. All rights reserved
Emerging
Modernized Cloud
Infrastructure

9. DATACENTER AS A SYSTEM
FACILITIES NETWORKING HARDWARE SOFTWARE OPERATIONS
Compute, Network & Storage Virtualized
Copyright © 2013 Intel Corporation. All rights reserved

10. Reinventing the Datacenter Rack
Today
Physical Aggregation
Shared Power
Shared Cooling
Shared
Management
Emerging
Future
Fabric Integration
Subsystem Aggregation
Rack Fabric
Optical
Interconnects
X
Pooled
Compute
IO
Pooled Storage
Compute
X
CPU



CPU
Pooled Memory
MemCache
X
SSD





SSD
Storage
X
Copyright © 2013 Intel Corporation. All rights reserved
HDD

HDD
Shared Boot

11. SDN is Driving Architectural Transformation
From This…
Firewall
VPN
To This…
Intrusion
Detection
System
VM:
Firewall
VM:
VPN
SDN
Copyright © 2013 Intel Corporation. All rights reserved
VM:
Intrusion
Detection
System

12. SDN & NFV at Intel
Network
Applications
OpenStack*
Orchestrator
Northbound API
Controller
Controller
Southbound API
OpenFlow,
vSwitch*
Open
Node
Node
Node
Node
Top of Rack
Switch
Network
Appliances
Media
Gateways
Node
Node
Cloud Server
EPC
C-RAN
Network Node
Host Node
Intel Open Network Platform Switch
Reference Design
Intel Open Network Platform Server
Reference Design
*Other names and brands may be claimed as the property of others.
Copyright © 2013 Intel Corporation. All rights reserved

13. Transformation in Storage
Traditional
Fixed Storage
Resources
Trend
Flexible, Scalable
Storage
Copyright © 2013 Intel Corporation. All rights reserved

14. Datacenters Enable Your Digital Experiences
Demands on
the Datacenter
Datacenter
Innovation
Copyright © 2013 Intel Corporation. All rights reserved
Workload
Optimization

15. Workload Spectrum
CPU Intensive
G2 Standard Instance
Graphics Rendering
Memory Intensive
Cluster Compute
Instance
High Performance
Computing
Enterprise Applications
High Memory
Instance
High-CPU Instance
E-Commerce
Standard Instance
Content Delivery
and Gaming
Micro Instance
Small Business
Dedicated Hosting
I/O Intensive
Source: Amazon
*Other brands and names are the property of their respective owners
Copyright © 2013 Intel Corporation. All rights reserved
High I/O Instance
Big Data

16. World’s Broadest Datacenter IP Portfolio
Technologies to meet diverse datacenter workload needs
Networking
and I/O
Storage and
Memory
Intel® QuickPath Interconnect
Intel®True Scale infiniband
Intel® I/O Acceleration Technology
Intel® Data Direct IO
Wind River* Open Network Software
Intel® Integrated I/O
Intel® Cache Acceleration Software
Intel® Rapid Storage Technology
Non-transparent bridging
Lustre*
Intel® AMT
Intel® TXT
Intel® Turbo Boost Technology
Intel® Virtualization Technology
Intel® Ethernet 10Gb
Intel® SSD
Intel® Hyper-Threading Technology
Compute
Intel® Ethernet Switch Controller
Intel® Direct Memory Access
NVM Express
Asynchronous DRAM Refresh
Intel® AES-NI Intel® Datacenter Manager
Intel® Node Manager
Intel® Run Sure Technology
Copyright © 2013 Intel Corporation. All rights reserved
Intel® Secure Key
Intel® AVX

17. Intel® Xeon® Processor
E7 Family
Unmatched Product Portfolio
with a Dynamic Range of
Capabilities
Intel® Xeon® Processor
E5 Family
Intel® Xeon® Processor
E3 Family
4-8S+: Scalability,
reliability, memory
capacity
Intel® Atom™ Processor
1200 Family
2S: High performance,
power efficient
1S: Economical,
general purpose
Copyright © 2013 Intel Corporation. All rights reserved
1S: Light workloads,
lowest power

18. Introducing: Intel® Xeon® Processor E3-1200 v3
Product Family
Up to 18%1 better energy efficient performance
As low as 13W TDP
New 25W CPU delivers up to 52%3 Perf/Watt
improvement vs. 45W prior gen
Up to 38%2 increase in professional graphics
performance
Software and workloads used in performance tests may have been optimized for performance only on Intel microprocessors. Performance tests, such as
SYSmark and MobileMark, are measured using specific computer systems, components, software, operations and functions. Any change to any of those
factors may cause the results to vary. You should consult other information and performance tests to assist you in fully evaluating your contemplated
purchases, including the performance of that product when combined with other products.
Copyright © 2013 Intel Corporation. All rights reserved

19. Intel® Xeon E3 v3 Processor Family Vs. Discrete Graphics
Cloud Gaming
Media
Transcodes Per Node
Up to
25%
More
Desktop Virtualization
Transcodes Per Rack
Up to
460%
Increase
Energy
Up to
34%
REDUCTION
TCO
Up to
64%
REDUCTION
*Results, which are provided for informational purposes only, were estimated as of March 2013 by Intel based on a comparison of performance (number of 1080p 30fps HD concurrent transcode per GPU) and related results utilizing Intel’s product data and data published by nVidia* Kepler*. Any difference in system hardware or software design or configuration may affect actual
performance. Intel does not control or audit the design or implementation of third party data referenced in this document. Intel encourages all of its customers to visit the websites of the referenced third parties or other sources to confirm whether the referenced data is accurate and reflects performance of systems available for purchase.
Platform configurations: Discrete graphics: 1U server with two Intel® Xeon® processor E5-2650, 2.0 GHz, 20MB cache, 8GT/s QPI, 8x1GB DDR3-1333 memory, 1 hard drive, 1 power supply, 2 nVidia* GTX680 graphics cards; Xeon E3v3: 3U microserver with twelve Intel® Xeon® processor E3-1285Lv3, 3.1 GHz, 8MB cache, 4x1GB DDR3-1333, 1 hard drive, 1 power
supply. Concurrent transcode per GPU: 8 (Discrete graphics), 10 (E3v3). GTX680 transcode performance from nVidia* whitepaper at http://international.download.nVidia*.com/webassets/en_US/pdf/GeForce-GTX-680-Whitepaper-FINAL.pdf. Intel E3 transcode performance came from Intel whitepaper: Intel Quick Sync Video Technology on Intel® Iris™/Iris
Pro Graphics (5100+ Series and Intel HD Graphics (4200+ Series)—Flexible Transcode Performance and Quality Explained.
Software and workloads used in performance tests may have been optimized for performance only on Intel microprocessors. Performance tests, such as SYSmark and MobileMark, are measured using specific computer systems, components, software, operations and functions. Any change to any of those factors may cause the results to vary. You should consult other information and
performance tests to assist you in fully evaluating your contemplated purchases, including the performance of that product when combined with other products. Other names and brands may be claimed as the property of others.
Copyright © 2013 Intel Corporation. All rights reserved

20. Summary
Convergence of cloud economics, massive data, and connected
devices enable new user experiences
Intel is re-architecting the Datacenter to
reduce cost, complexity and power consumption
Intel has a broad portfolio across compute, storage, network, and
software to deliver better user experiences
Copyright © 2013 Intel Corporation. All rights reserved

21. .Copyright © 2013 Intel Corporation. All rights reserved

22. Legal Disclaimer
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RELATING TO FITNESS FOR A PARTICULAR PURPOSE, MERCHANTABILITY, OR INFRINGEMENT OF ANY PATENT, COPYRIGHT OR OTHER INTELLECTUAL PROPERTY RIGHT.
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Intel may make changes to specifications and product descriptions at any time, without notice. Designers must not rely on the absence or characteristics of any features or
instructions marked "reserved" or "undefined". Intel reserves these for future definition and shall have no responsibility whatsoever for conflicts or incompatibilities arising from
future changes to them. The information here is subject to change without notice. Do not finalize a design with this information.
The products described in this document may contain design defects or errors known as errata which may cause the product to deviate from published specifications. Current
characterized errata are available on request.
Contact your local Intel sales office or your distributor to obtain the latest specifications and before placing your product order.
Copies of documents which have an order number and are referenced in this document, or other Intel literature, may be obtained by calling 1-800-548-4725, or go
to: http://www.intel.com/design/literature.htm
*Other names and brands may be claimed as the property of others.
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23. Legal Disclaimer
Intel, Intel Inside, the Intel logo, and Intel Atom are trademarks of Intel Corporation in the U.S. and/or other countries.
Material in this presentation is intended as product positioning and not approved end user messaging.
This document contains information on products in the design phase of development.
Intel processor numbers are not a measure of performance. Processor numbers differentiate features within each processor family, not across different processor families. Click here for details
Slide 16: Technologies
Software and workloads used in performance tests may have been optimized for performance only on Intel microprocessors. Performance tests, such as SYSmark and MobileMark, are measured using specific computer systems,
components, software, operations and functions. Any change to any of those factors may cause the results to vary. You should consult other information and performance tests to assist you in fully evaluating your contemplated
purchases, including the performance of that product when combined with other products.
For more information go to http://www.intel.com/performance
Requires activation and a system with a corporate network connection, an Intel® AMT-enabled chipset, network hardware and software. For notebooks, Intel AMT may be unavailable or limited over a host OS-based VPN, when
connecting wirelessly, on battery power, sleeping, hibernating or powered off. Results dependent upon hardware, setup and configuration. For more information, visit Intel® Active Management Technology.
No computer system can provide absolute security under all conditions. Built-in security features available on select Intel® processors may require additional software, hardware, services and/or an Internet connection. Results may
vary depending upon configuration. Consult your system manufacturer for more details.For more information, see http://security-center.intel.com/
Built-in visual features are not enabled on all PCs and optimized software may be required. Check with your system manufacturer. Learn more at http://www.intel.com/go/biv.
No computer system can provide absolute security. Requires an enabled Intel® processor and software optimized for use of the technology. Consult your system manufacturer and/or software vendor for more information.
Optimized Intel® HD Graphics P3000 only available on select models of the Intel® Xeon® processor E3 family. To learn more about Intel Xeon processors for workstation visit www.intel.com/go/workstation.
HD Graphics P4000 introduces four additional execution units, going from 8 in the HD P3000 to 12 in the HD P4000. Optimized Intel® HD Graphics P4000 only available on select models of the Intel® Xeon® processor E3-1200 v2
product family. For more information, visit http://www.intel.com/content/www/us/en/architecture-and-technology/hdgraphics/hdgraphics-developer.html
Available on select Intel® Core™ processors. Requires an Intel® HT Technology-enabled system. Consult your PC manufacturer. Performance will vary depending on the specific hardware and software used. For more information
including details on which processors support HT Technology, visit http://www.intel.com/info/hyperthreading.
Requires a system with a 64-bit enabled processor, chipset, BIOS and software. Performance will vary depending on the specific hardware and software you use. Consult your PC manufacturer for more information. For
more information, visit http://www.intel.com/info/em64t
No computer system can provide absolute security. Requires an enabled Intel® processor, enabled chipset, firmware, software and may require a subscription with a capable service provider (may not be available in all
countries). Intel assumes no liability for lost or stolen data and/or systems or any other damages resulting thereof. Consult your Service Provider for availability and functionality. For more information, visit
http://www.intel.com/go/anti-theft . Consult your system manufacturer and/or software vendor for more information.
Requires a 4th generation Intel® Core™ processor, enabled chipset, Intel® Rapid Storage Technology (Intel® RST) software.
Intel® Virtualization Technology requires a computer system with an enabled Intel® processor, BIOS, and virtual machine monitor (VMM). Functionality, performance or other benefits will vary depending on hardware and
software configurations. Software applications may not be compatible with all operating systems. Consult your PC manufacturer. For more information, visit http://www.intel.com/go/virtualization
Intel product plans in this presentation do not constitute Intel plan of record product roadmaps. Please contact your Intel representative to obtain Intel's current plan of record product roadmaps.
*Other names and brands may be claimed as the property of others.
Copyright © 2013 Intel Corporation. All rights reserved

24. Slide 18: Intel Xeon Processor E3-1200 v3 Product Family
Performance Disclaimers
Software and workloads used in performance tests may have been optimized for performance only on Intel microprocessors. Performance tests, such as SYSmark and MobileMark, are measured using specific computer systems,
components, software, operations and functions. Any change to any of those factors may cause the results to vary. You should consult other information and performance tests to assist you in fully evaluating your contemplated
purchases, including the performance of that product when combined with other products.
#1 Baseline Configuration: Intel® C206 chipset based server platform with one Intel® Xeon ® Processor E3-1260L (Quad-Core, 2.4GHz, 8MB L3 cache), , Turbo Boost Disabled, Hyper-Threading Enabled, 8GB (2x4GB DDR31333 UDIMM), 64GB SATA SSD, Microsoft Windows* 2008 R2 SP1, Java SE Runtime Environment (build 1.6.0_30-b12), Java HotSpot 64-Bit Server VM (build 20.5-b03, mixed mode). Source: Intel internal testing as of Mar 2012.
SPECpower_ssj2008* score: 3069
•
Previous Configuration: Intel® C206 chipset based server platform with one Intel® Xeon® Processor E3-1265L v2 (8M Cache, 2.5GHz), EIST Enabled, Turbo Boost Enabled, Hyper-Threading Enabled, 8GB (2x 4GB DDR31600 UDIMM), 64G 3Gb/s SATA SSD, Microsoft Windows* 2008 R2 SP1, Java SE Runtime Environment (build 1.6.0_30-b12), Java HotSpot 64-Bit Server VM (build 20.5-b03, mixed mode). Source: Intel internal testing as of
Mar 2012. SPECpower_ssj2008* score: 4291.2
•
New Configuration: Intel® C226 chipset based server platform with one Intel® Xeon® Processor E3-1265L v3 (8M Cache, 2.5GHz), EIST Enabled, Turbo Boost Enabled, C3 Disabled, C6 Enabled, Hyper-Threading Enabled,
8GB (2x 4GB DDR3-1600 UDIMM), 64G 3Gb/s SATA SSD , Microsoft Windows* 2008 R2 SP1, IBM J9 VM (build 2.6, JRE 1.7.0 Windows Server 2008 amd64-64 20120322_106209v)(JIT enabled, AOT enabled). Source: Intel
internal testing as of April 2013. SPECpower_ssj2008* score: 5094
#2 Baseline configuration: Intel® C206 chipset based Intel® Xeon® workstation platform with one Intel Xeon processor E3-1275 (quad-core, 3.4GHz, 8M cache), ASNBCPT1.86C.0085.P00 July 5, 2012, Intel® Hyper Threading
Technology (Intel® HT Technology) best configuration, 8GB memory (2x4GB DDR3-1333 ECC UDIMM), Intel® HD Graphics P3000 with driver 2455, 2TB 7200RPM SATAIII HDD (WD2000FYYZ), Microsoft Windows 7* Service Pack
1. Source: Intel internal testing as of April 2013, SPECviewperf* 11 , geomean of 7 workloads (ensight-04, lightwave-01, maya-03, proe-05, sw-02, tcvis-02, snx-01)
•
Previous configuration: Intel® C226 chipset based Intel® Xeon® workstation platform with one Intel Xeon processor E3-1275 v2 (quad-core, 3.5GHz, 8M cache), ACRVMBY1.86C.0096.P00 September 9, 2012, Intel HT
Technology best configuration, 8GB memory (2x4GB DDR3-1600 ECC UDIMM), Intel HD Graphics P4000 with driver 2712, 2TB 7200RPM SATAIII HDD (WD2000FYYZ), Microsoft Windows 7* Service Pack 1. Source: Intel
internal testing as of April 2013, SPECviewperf* 11 , geomean of 7 workloads (ensight-04, lightwave-01, maya-03, proe-05, sw-02, tcvis-02, snx-01)
•
New configuration: Intel® C226 chipset based Intel® Xeon® workstation platform with one Intel Xeon processor E3-1275 v3 (quad-core, 3.5GHz, 8M cache), HSWLPTU1.86C.0116.R00 March 3, 2013, Intel HT Technology
best configuration, 8GB memory (2x4GB DDR3-1600 ECC UDIMM), Intel HD Graphics P4600/4700 with driver 2989, 2TB 7200RPM SATAIII HDD (WD2000FYYZ), Microsoft Windows 7* Service Pack 1. Source: Intel internal
testing as of April 2013., SPECviewperf* 11 , geomean of 7 workloads (ensight-04, lightwave-01, maya-03, proe-05, sw-02, tcvis-02, snx-01)
#3 Performance per Watt (Perf/W) improvement based on dividing SPECint*_base_rate2006 by processor TDP.
•
Baseline Configuration: Fujitsu* TX140 S1p with one Intel® Xeon® Processor E3-1265L v2 (8M Cache, 2.50 GHz), 16GB (2x8GB 2Rx8 PC3-10600E-11, ECC), 1 x 500 GB SATA, 7200 RPM, Intel® Hyper-Threading®
Enabled, Intel® Turbo Boost Enabled, Red Hat* Enterprise Linux Server Release 6.2, Kernel 2.6.32-220.el6.x86_64,Compiler Version 12.1.0.293 of Intel C++ Compiler XE. Represents the best published results as of April 2013.
Score: SPECint*_rate_base2006=169.
http://www.spec.org/cpu2006/results/res2012q2/cpu2006-20120522-22364.html. Processor TDP = 45W, Perf/W=3.76
•
New Configuration: Intel® C226 chipset based Intel® Xeon® server platform with one Intel® Xeon® Processor E3-1230L v3 (8M Cache, 1.8 GHz), 16GB (2x8GB Dual-Rank DDR3-1600 ECC UDIMM), 250 GB SATA 6Gb/s
HDD, Intel® Hyper-Threading® Enabled, Intel® Turbo Boost Enabled, Red Hat* Enterprise Linux Server 6.3 for x86_64,Compiler version 13.0.0.133 of Intel C++ Studio XE and Intel Fortran. Source: Intel internal estimated
measurements, April 2013. Score: SPECint*_rate_base2006=143. Processor TDP = 25W, Perf/W=5.72
Software and workloads used in performance tests may have been optimized for performance only on Intel microprocessors. Performance tests, such as SYSmark and MobileMark, are measured using specific computer systems, components, software,
operations and functions. Any change to any of those factors may cause the results to vary. You should consult other information and performance tests to assist you in fully evaluating your contemplated purchases, including the performance of that product
when combined with other products.
.Copyright © 2013 Intel Corporation. All rights reserved