1. COM 537 Week 5 Individual Assignment
Internal and External Persuasive
Communication
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week-5-individual-assignment-internal-and-external-persuasive-
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Now that you have detailed all necessary communications and have determined the best channel
for the communications in your plan, you can begin writing these communications. In this
assignment, you must write a persuasive memo to internal stakeholders and a press release to
external stakeholders. In these communications, describe the scenario at Best Game Productions
and explain the solution that you think is best for the company based on all of the information
provided. Use that solution and your reason for selecting it throughout the assignment. Be sure to
consider the perceptions and needs of each stakeholder, and determine the most appropriate style
of communication when addressing the internal and external stakeholders.
Choose one internal and one external stakeholder in Best Game Productions.
Write a persuasive memo of no more than 1,000 words to an internal stakeholder describing
Best Game Productions’ dilemma. Include the benefits and rationale.
Write a press release of no more than 1,000 words describing the same situation to an external
stakeholder.
Consider the noise that will detract internal and external stakeholders from fully receiving your
message, and construct your communications to address or avoid that noise for each stakeholder.
Write a synopsis of no more than 500 words that describes the strategies you employed in
creating the press release and memo. Be sure to identify how you eliminated various types of
noise from your communications. Include your synopsis and press release in one document.
Cite at least two references in your paper.
Format your paper consistent with APA guidelines.
Post your paper to the assignment link in the Gradebook